Aija Bernate

Marketing Director at H.A.Brieger
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Latvian Native or bilingual proficiency
  • English Professional working proficiency
  • Russian Professional working proficiency
  • Spanish Elementary proficiency
  • German Elementary proficiency

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It was a pleasure to work with Aija! She is an amazing communicator, goal-oriented professional and extremely focused person! I could recommend Aija for any position or project as she is fast learning, active, adaptive and curious professional. And she definitely will be a valuable part of any team!

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Experience

    • Latvia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2022 - Present

    • Brand Manager
      • Mar 2021 - Mar 2022

    • E-Commerce, Sales and Marketing Manager
      • Aug 2019 - Mar 2020

      * 5 beauty stores in Riga (follow up on visual and commercial part) * Human resources, 30 people team * Cooperation with 5 shopping centers * Communication with 10 suppliers * Marketing activities on market (organizing and/or adopting) * Co-working with e-shop team * Work on the field with customers * 5 beauty stores in Riga (follow up on visual and commercial part) * Human resources, 30 people team * Cooperation with 5 shopping centers * Communication with 10 suppliers * Marketing activities on market (organizing and/or adopting) * Co-working with e-shop team * Work on the field with customers

    • Cosmetic Buying Manager
      • Sep 2017 - May 2019

      DEBENHAMS: *Retail management in 2 stores in Riga and Tallinn (assortment, offers, team management, merchandising) *Communication with 16 suppliers, trade terms *Co-working with marketing, PR agency *Organized Beauty Journey events KOLONNA: *19 Beauty Salon retail management *Cosmetics purchase and sales marketing *Organized opening of retail zone of new salon in sh/c Akropole, trade terms and agreements, merchandising *Communication with 13 suppliers *Warehouse work management, deliveries and stock management

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand manager
      • Feb 2011 - Jun 2017

      *Secured the brand image and implemented strategic plans to maximize the brand potential in Latvia *Followed up profit targets were achieved, margins maintained and expenses controlled *Created the annual business and marketing plan for Latvian market *Products and merchandising forecast, purchase and stock management *Communication with 5 retailers, 27 POS *Events and PR for new launches *Secured the brand image and implemented strategic plans to maximize the brand potential in Latvia *Followed up profit targets were achieved, margins maintained and expenses controlled *Created the annual business and marketing plan for Latvian market *Products and merchandising forecast, purchase and stock management *Communication with 5 retailers, 27 POS *Events and PR for new launches

Education

  • Latvijas Universitate
    Master's degree, Social Sciences
    2010 - 2013
  • Latvijas Universitate
    Bachelor's degree, Social Sciences
    2007 - 2010

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