Jessica Pan
Marketing Manager at China Mobile International UK- Claim this Profile
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Bio
Credentials
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Shopify Essential Training
LinkedInSep, 2022- Nov, 2024
Experience
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China Mobile International UK
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
• Research the products and services market and analysis of the trends, developing a long-term plan for the development of the company brand and business growth. Manage the marketing budget accordingly.• Responsible for marketing communication programs, initiating and executing marketing activities, developing and executing integrated marketing tactics.• Closely and cross-functionally with the product, technology and sales team, develop a local content strategy and manage marketing assets/content. Organize and manage 30+ events yearly. • Guide and monitor social media posts, performance and strategy. Managing calendar and pipeline, ensuring the digital platform’s exposure. Drove organic followers and increased by 50+% since 2021.• Drive customer awareness and demand, lead generation and develop business opportunities. Built the leads generation funnel and achieved 100+ opportunities in 2021.• Build training strategies and frameworks, ensure products are fully acknowledged, and keep the company’s leading position in the market.
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Senior Marketing and Administration Executive
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Aug 2020 - Present
• Followed the HQ marketing strategies and developed and implemented the local marketing promotion tactics, managed marketing activities and generated quarterly marketing reports.• Cooperated with sales, production and technology teams, supported and developed sales opportunities, created and operated marketing content accordingly.• Organized online and offline marketing activities, managed and monitored to achieve company goals.• Managed and implemented B2B digital marketing campaign, analysed target audiences and used various tools to approach campaigns (Operated Google marketing tools, HubSpot Marketing Hub, Lusha, Linkedinhelp, LinkedIn sales navigator etc.)• Obtained and used customer insights and data, used the campaign's performance data and analytics to identify the biggest opportunities and optimized future campaigns to drive improvements as a result.
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Marketing and Administration Executive
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Aug 2019 - May 2022
• Plan and apply the marketing budgets from the HQ at the end of the year; arrange and manage the whole year's marketing activities/events according to the approved budget.• Cooperate with Enterprise and Carrier sales team to participate in all activities, support and ensure salesmen won't miss any sale opportunities.• Organize clients' receptions networking drinks, such as venue, catering, decoration, entertainment, invitation and registration for clients.• Arrange all kinds of events related marketing materials, such as banners, popup stands, leaflets etc.• Digital marketing related campaigns, such as email campaigns to events attendees, landing pages for Ads etc. (use HubSpot)• Be responsible for daily offices work meeting room booking.• Organiz staff activities and client events.• Support the operations and sales teams.• Internal procedure applications, travel arrangements etc.
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China Mobile International UK
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Sales Support Executive
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Aug 2018 - Apr 2019
• Be responsible for daily offices work meeting room booking.• Organiz staff activities and client events.• Support the operations and sales teams.• Internal procedure applications, travel arrangements etc. • Be responsible for daily offices work meeting room booking.• Organiz staff activities and client events.• Support the operations and sales teams.• Internal procedure applications, travel arrangements etc.
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Education
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2007 - 2008
City, University of London
Master's degree, Telecommunications Engineering
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