Aidy Smith 🍷🥃
TV Presenter, Producer & Director at The Three Drinkers Productions- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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British Sign Language Limited working proficiency
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Bio
Charlotte Stockford
Adrian is very much a natural charmer, conversationalist and fantastic connector. He has a natural ability to work at all levels but manages to interact well at senior exec level putting people at ease with the ability to get the message across. He has a fabulous connection network across San Francisco and is great at introductions and connecting people. I found him extremely professional with a strong work ethic and manages to always ensure that customers get the best service and are well looked after. I cannot recommend him highly enough - would employ him if I could!
Andrea Alfano
Adrian, has been an asset to the agency new biz team as well as on a variety of accounts. He takes direction extremely well and is an incredibly hard worker. He has helped us build data bases and develop business analyses. He pursues ideas on his own and backs them up with research. He has a great attitude and is motivated and passionate about the ad business. He was an asset to our team.
Charlotte Stockford
Adrian is very much a natural charmer, conversationalist and fantastic connector. He has a natural ability to work at all levels but manages to interact well at senior exec level putting people at ease with the ability to get the message across. He has a fabulous connection network across San Francisco and is great at introductions and connecting people. I found him extremely professional with a strong work ethic and manages to always ensure that customers get the best service and are well looked after. I cannot recommend him highly enough - would employ him if I could!
Andrea Alfano
Adrian, has been an asset to the agency new biz team as well as on a variety of accounts. He takes direction extremely well and is an incredibly hard worker. He has helped us build data bases and develop business analyses. He pursues ideas on his own and backs them up with research. He has a great attitude and is motivated and passionate about the ad business. He was an asset to our team.
Charlotte Stockford
Adrian is very much a natural charmer, conversationalist and fantastic connector. He has a natural ability to work at all levels but manages to interact well at senior exec level putting people at ease with the ability to get the message across. He has a fabulous connection network across San Francisco and is great at introductions and connecting people. I found him extremely professional with a strong work ethic and manages to always ensure that customers get the best service and are well looked after. I cannot recommend him highly enough - would employ him if I could!
Andrea Alfano
Adrian, has been an asset to the agency new biz team as well as on a variety of accounts. He takes direction extremely well and is an incredibly hard worker. He has helped us build data bases and develop business analyses. He pursues ideas on his own and backs them up with research. He has a great attitude and is motivated and passionate about the ad business. He was an asset to our team.
Charlotte Stockford
Adrian is very much a natural charmer, conversationalist and fantastic connector. He has a natural ability to work at all levels but manages to interact well at senior exec level putting people at ease with the ability to get the message across. He has a fabulous connection network across San Francisco and is great at introductions and connecting people. I found him extremely professional with a strong work ethic and manages to always ensure that customers get the best service and are well looked after. I cannot recommend him highly enough - would employ him if I could!
Andrea Alfano
Adrian, has been an asset to the agency new biz team as well as on a variety of accounts. He takes direction extremely well and is an incredibly hard worker. He has helped us build data bases and develop business analyses. He pursues ideas on his own and backs them up with research. He has a great attitude and is motivated and passionate about the ad business. He was an asset to our team.
Experience
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The Three Drinkers (Curious Camel Productions)
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United Kingdom
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Media Production
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1 - 100 Employee
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TV Presenter, Producer & Director
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Mar 2018 - Present
Role: TV Presenter & Producer Co-Starring: Helena Nicklin & Colin Hampden-White Airing: 172 Countries in 39 Languages The Three Drinkers is an award-winning travelogue TV Series airing on Amazon Prime Video in over 170 countries and territories. The show follows the adventure of the three friends and known drinks journalist as they embark on a journey of drink, food and culture discovery, one country at a time. The Three Drinkers Productions works with various drinks, hospitality and lifestyle brands on digital marketing and events strategies involving The Three Drinkers talent alongside offering video production services for custom built content. Show less
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Sypped
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Advertising Services
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Wine & Spirits Presenter & Personality
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Oct 2014 - Present
As a driving force and modern figure in the wine and spirits industry, Adrian works with a variety of wine and spirit brands, regional bodies/appellations, media publications and lifestyle/consumer goods brands as a spokesperson and edutainer. From content development to influencer access and masterclasses, Adrian is a fresh face in the wine and spirits industry with a different approach. Emotional-relevance, entertainment and incredible chemistry sit at the heart of Adrian's approach. He frequently works with Helena Nicklin and Colin-Hampden White (trio presenters for The Three Drinkers), who's work is frequently seen on Winerist across a variety of mini video series. Adrian can also be found on Instagram (@Sypped) creating the same informative content to a growing audience who are thirsty to learn more about the world of drink, lifestyle and travel. To commission Adrian or seek more information, please contact press@sypped.com. - Hosting Engaging & Interactive Wine Tastings / Master Classes With Consumers - Content Development - Helping Consumers To Build Confidence & Explore More Wines / Spirits - Presenting Informative Video Series - Social Media Strategies - Learning How To Tap Into The Millennial Consumer Show less
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Vivino
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Global Brand Ambassador
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Jun 2015 - Present
- Act as the Global Brand Ambassador for Vivino - Vivino currently has over 50 million users around the globe Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level. The Vivino app is available for download on Android and Apple devices. Show less
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Various Judging Panels
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Global
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Wine & Spirits Judge
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2017 - Present
Adrian has judged for a variety of wine and spirits related competitions including the IWSC (International Wine & Spirits Competition) and Drinks International Wine Design & Marketing awards. Adrian has judged for a variety of wine and spirits related competitions including the IWSC (International Wine & Spirits Competition) and Drinks International Wine Design & Marketing awards.
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The Independent
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United Kingdom
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Online Audio and Video Media
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400 - 500 Employee
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Wine & Spirits Columnist
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Feb 2017 - Nov 2021
I create a series of intriguing and educational guides to help the everyday wine and spirits drinker learn more about the world they love. I scrap pretense and exchange it with discovery, finding a tipple you love should not be a daunting or intimidating task. My mission is simple - to help the modern day drinker explore, discover and embrace the world of the drink. I create a series of intriguing and educational guides to help the everyday wine and spirits drinker learn more about the world they love. I scrap pretense and exchange it with discovery, finding a tipple you love should not be a daunting or intimidating task. My mission is simple - to help the modern day drinker explore, discover and embrace the world of the drink.
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Miele
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Germany
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Manufacturing
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700 & Above Employee
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Official Wine Spokesperson / Educator
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Jun 2017 - Jan 2019
Adrian works with Miele as their wine spokesperson and educator, hosting at a variety of key industry events and bespoke chefs table experiences. Through their luxury wine conditioning unit's Miele have become a trusted and go-to name for wine storage, both short and long-term. - Hosting key industry events as a wine spokesperson and educator - Hosting a variety of luxury 'chefs table' events with renowned chefs from across the globe - Working alongside chefs to choose distinct wine pairings to match their food - Helping Miele consumers understand the world of wine in a pretentious and inviting manner Show less
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WINERIST LTD
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Head of Brand Partnerships
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May 2018 - Dec 2018
As ‘Head of Brand Partnerships’ Adrian oversees the advertising and strategic brand partnerships across both Winerist's travel platform and online magazine. Winerist is a global market leader for experiential tours and digital content in one of the fastest growing trends in travel: food and drink. With over 200 destinations worldwide, 1000+ experiences and a rapidly growing community of thirsty readers, we provide inspirational drinks travel to those seeking an imbibing adventure. Whether at the beginning of their journey, seasoned experts or anyone in-between, Winerist is a pioneer for travel and lifestyle inspiration, drinks discovery and bite-size drams of knowledge. Our online media platform offers email campaigns, content programs, social media activities and engaging video series to a rapidly expanding trade and consumer audience. Our influencer program and bespoke events with award-winning chefs also act as the ideal catalyst to build emotional connections with those who matter. We provide a voice for distilleries, wineries, gourmet restaurants and unique hotels wanting to get people through their doors for experiences, tours, hospitality and more. Inspiring a community of drinks lovers to take action and discover our partners unique personalities, products and people is what we do best. Show less
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Drink Me Magazine
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Book and Periodical Publishing
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Editor-in-Chief, Head Of Content & Partnerships
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Oct 2014 - Apr 2018
Led the entire digital process for one of the world’s fastest growing online media companies in the alcoholic beverage space. With the motto 'lifestyle through the glass', Drink Me showcases the best of wine, beer, spirits, cocktails and drink lifestyle to over 750,000 readers a month in three bite-size newsletters per week. Drink Me has offices in San Francisco and London. Led the entire digital process for one of the world’s fastest growing online media companies in the alcoholic beverage space. With the motto 'lifestyle through the glass', Drink Me showcases the best of wine, beer, spirits, cocktails and drink lifestyle to over 750,000 readers a month in three bite-size newsletters per week. Drink Me has offices in San Francisco and London.
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BritWit
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Technology, Information and Internet
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Founder & CEO
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May 2014 - Jan 2016
BritWit is a Social Media, Customer Happiness and Communications Consultancy firm focusing specifically on start-ups within the alcohol industry. BritWit is a Social Media, Customer Happiness and Communications Consultancy firm focusing specifically on start-ups within the alcohol industry.
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Lancaster University
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United Kingdom
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Higher Education
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700 & Above Employee
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Head of Alumni Network Development - West Coast USA
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Aug 2013 - Jan 2016
Head all alumni development efforts for Lancaster University across the West Coast. Building strong relationships with alumni and creating a variety of strategic partnerships with other alumni and non-profit networking groups. Emphasis on building relations with alumni from the UK and SF to enhance business expansion/collaboration. Head all alumni development efforts for Lancaster University across the West Coast. Building strong relationships with alumni and creating a variety of strategic partnerships with other alumni and non-profit networking groups. Emphasis on building relations with alumni from the UK and SF to enhance business expansion/collaboration.
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H/L Agency
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United States
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Advertising Services
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100 - 200 Employee
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Account Management / Business Development
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Sep 2013 - Sep 2014
Key focus on New Business/Lead Generation and Account Management with an active role across all RFP efforts. Also attaining responsibilities within Marketing Communications and Social Media functions. Key focus on New Business/Lead Generation and Account Management with an active role across all RFP efforts. Also attaining responsibilities within Marketing Communications and Social Media functions.
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UNIT partners
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United States
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Graphic Design
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1 - 100 Employee
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Marketing Communications / Business Development
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Jun 2011 - Sep 2013
As one of San Francisco's top graphic design agencies, UNIT has a variety of clients across a multitude of industries, including: Coca Cola, Toyota, Acura, Mercedes-Benz, Intel, Activision Blizzard, Gap, Inc. and more. Sole responsibility for the following areas: - Business Development - Marketing Communications - Social Media Strategies - Strategic Partnerships - CRM Systems - Market Research - Public Relations Highlights: - Planned, developed, executed and measured all lead generation strategies - Organised various public speaking events/workshops - Generated $100k of strategic partnerships with sponsors - Built, led and converted sales from social media presence - Invited to become chair of Social Media Committee for San Francisco Chamber of Commerce - Maintained, enhanced and developed all CRM systems - Held a number of business development classes for network community members Show less
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Corporate Strategy Consultant
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Sep 2012 - Aug 2013
Reporting directly to Worldwide CEO, Kevin Roberts, this project required an in-depth review of Saatchi & Saatchi’s global corporate objectives spread across 140 offices in 80 countries. Reporting directly to Worldwide CEO, Kevin Roberts, this project required an in-depth review of Saatchi & Saatchi’s global corporate objectives spread across 140 offices in 80 countries.
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Wynne Consulting
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing /Management Consultant
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Nov 2010 - May 2011
Led a research project, identifying new markets within new and existing industries alongside developing a suitable marketing strategy to guide the companies’ entry to the respective markets. Oversaw the following components: - Project Management - Marketing Research - Corporate Strategy Led a research project, identifying new markets within new and existing industries alongside developing a suitable marketing strategy to guide the companies’ entry to the respective markets. Oversaw the following components: - Project Management - Marketing Research - Corporate Strategy
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Lancaster University
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United Kingdom
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Higher Education
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700 & Above Employee
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Equal Opportunities Executive
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Dec 2009 - Dec 2010
Represented the University, working as an Equal Opportunities Executive looking after the welfare and fair treatment of University students. - Event Management - Creating/Updating new and existing policies - Represented all LGBTQ, International and Disabled students. - Researched strategies to reduce the universities carbon footprint and increase green and ecological sustainability. Represented the University, working as an Equal Opportunities Executive looking after the welfare and fair treatment of University students. - Event Management - Creating/Updating new and existing policies - Represented all LGBTQ, International and Disabled students. - Researched strategies to reduce the universities carbon footprint and increase green and ecological sustainability.
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Education
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Lancaster University
Advanced Marketing Management BSc, 2:1 -
Bradford Grammar School