Experience

Nation

• Indonesia
• Research Services
• 1 - 100 Employee

• Strategy Lead

  • Dec 2022 - Present



Pantarei Communications

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2020 - Nov 2022



Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• • Apr 2019 - Dec 2019

• • Nov 2017 - Apr 2019

  The standard bearer of Traveloka's brand and product storytelling across all channels, leading a formidable team of 15 in-house creatives (copywriters, researcher, illustrators, multimedia and graphic designers) from behind, managing the growth of 6 copywriters. Expanded the scope and capability of the team in less than one year: from creating promotional and hygiene contents for owned media (banner ads, push notifications, emails) to developing and producing integrated media communication campaigns. Show less

• • Nov 2016 - Nov 2017



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• • Mar 2015 - Nov 2016

  Conceiving and crafting engaging and effective communication campaigns from ideation to execution to help clients from diverse industries (automotive, finance, FMCG, cosmetics) influence the audience's preference. Winning new businesses: three local wins, one regional, and one global pitch.

• • Mar 2016 - May 2016

  Relocated to Paris for three months--selected from other creatives and strategic planners of McCann Worldgroup worldwide by winning a digitally-led IMC brief. Worked with a diverse, international team of creatives directly under McCann Worldgroup's global creative directors for beauty. Assisted the creative and digital team to create global as well as regional campaigns (MEA, Japan, China, Europe) to be presented at our client's worldwide conference in Paris.



SoHo Square

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2014 - Feb 2015

  Crystallizing complex communication challenges into humanly relevant solutions. Conceiving and crafting effective 360 communication campaigns alongside the Art Directors for several renowned organizations: from multinational FMCG companies to a global NGO–for the latter, pro bono. Writing, proofreading, and perfecting clear messages that deliver, regardless of the media. Working closely with voice and music talents and overseeing the entire production phase to completion. Winning one regional pitch with the team. Show less



Zag

• Greater Jakarta Area, Indonesia

• Junior Copywriter

  • Oct 2013 - Dec 2013

  Worked for the ATL launch of an RTD brand from a joint venture between a national FMCG company and a Japanese counterpart. Conceived, developed, wrote, and edited scripts for TV commercials and animatics materials for market research purposes. Wrote and proofread copies for tactical point of sales materials. Casted and worked with voice talents. Oversaw the production processes to completion. Worked for the ATL launch of an RTD brand from a joint venture between a national FMCG company and a Japanese counterpart. Conceived, developed, wrote, and edited scripts for TV commercials and animatics materials for market research purposes. Wrote and proofread copies for tactical point of sales materials. Casted and worked with voice talents. Oversaw the production processes to completion.



Whiteboard Journal

• • Aug 2011 - Oct 2012

  Following my internship, I was offered the opportunity to contribute my observations and opinions in Whiteboard Journal. Conducted interviews, wrote features, concert and exhibition reports in Bandung. Researched and wrote an extensive Bandung City Guide.

• • Jun 2011 - Aug 2011

  Assisted the editors in planning the contents for an online lifestyle, culture, and design magazine with a vast international audience. Researched and wrote articles as well as opinion columns. Reported and conducted interviews. Planned and managed social media contents.