Social Media and Content Manager

• Aug 2023 - Present

•Develop social media strategy for owned channels in alignment with global content calendar and in collaboration with Marketing & Communications team at large. •Coordinate all social content, including post planning (asset selection, copy, tagging, etc.) • Oversee community management, working in tandem with Client Experience as applicable. •Monitor mentions, tags and UGC for engagement and reposting.Identify emerging social media channel trends (content formats and subject matter)… Show more •Develop social media strategy for owned channels in alignment with global content calendar and in collaboration with Marketing & Communications team at large. •Coordinate all social content, including post planning (asset selection, copy, tagging, etc.) • Oversee community management, working in tandem with Client Experience as applicable. •Monitor mentions, tags and UGC for engagement and reposting.Identify emerging social media channel trends (content formats and subject matter), partnering with creative agencies and Graphic Designer to define and execute creative growth strategies. •Manage influencer relationships and partnerships for UGC campaigns. •Assist with content shoots, advising on social deliverables and specs. Attend shoots as needed to ensure capture of relevant B level and social-specific content. •Deliver monthly reporting and analysis, identifying key insights to optimize performance, grow channel followings and increase engagement. •Act as guardian of the global content calendar, collaborating cross-functionally and across markets to define commercial and institutional opportunities in alignment with brand objectives, and ensuring all owned brand moments are up to date, including but not limited to collection, campaign and special project launches. •Manage asset development and organization, establishing deliverables lists per marketing functions; responsible for managing feedback to agency partners, and supervising the adaptation of all assets. •Ensure all content is distributed to the appropriate marketing stakeholders worldwide, communicating embargos, rollout timelines and usage rights.

Digital Marketing Coordinator

• Aug 2022 - Aug 2023

Digital Media Management: • Ensuring all campaign assets are distributed to all in the Marketing Department. Assistance of programmatic tests and initiatives to improve targeting and tactics in real-time. • Coordinate the execution of initiatives to ensure optimization of Marli’s social channel & campaigns • Coordinating marketing calendar and making sure assets are up to date. Social Media Management: • Collaborate with Marketing Team on Social Strategy… Show more Digital Media Management: • Ensuring all campaign assets are distributed to all in the Marketing Department. Assistance of programmatic tests and initiatives to improve targeting and tactics in real-time. • Coordinate the execution of initiatives to ensure optimization of Marli’s social channel & campaigns • Coordinating marketing calendar and making sure assets are up to date. Social Media Management: • Collaborate with Marketing Team on Social Strategy for US and GCC. Inform Team on Local Paid Social Campaigns & Organic Social Needs. • Manage the execution of initiatives to ensure optimization of Marli’s social channels & campaigns • Implement and support new initiatives like Social Commerce • Maintain constant contact with the agency in real-time optimization • Analyze Performance Regularly to optimize as needed • Monitor competitor activities E-Commerce: • Manage website UX, updates and revisions • Assist in initiatives aimed at increasing traffic, driving customer engagement and conversion • Assist in monitoring competitor activity, identify trends and opportunities where market/s can maximize sales • Assist the Director of Marketing in running daily operations of Digital Marketing activities • Work in the coordination with all marketing activations with partners and e-retailers • Assist in marketing initiatives, web activities and market trends against KPI’s to provide depth performance analytics, real-time optimization, and insight driven recommendations • With Director of Marketing, research and identify key trends & insights to support viability of creative growth strategies for the brand on and offline

Marketing Development Representative

• Sep 2021 - Aug 2022

•Researched assigned accounts, understood business model & highlighted organic search needs/weaknesses using Conductor's SEO platform •Identified & secured prospects (from specialists to C-suite executives) through outbound outreach •Created messaging to communicate Conductor's value proposition & overcame objections •Developed relationships with prospects & became a trusted resource •Updated lead & prospect interaction in CRM platform… Show more •Researched assigned accounts, understood business model & highlighted organic search needs/weaknesses using Conductor's SEO platform •Identified & secured prospects (from specialists to C-suite executives) through outbound outreach •Created messaging to communicate Conductor's value proposition & overcame objections •Developed relationships with prospects & became a trusted resource •Updated lead & prospect interaction in CRM platform (Salesforce) •Consistently achieved qualified opportunity quotas Show less •Researched assigned accounts, understood business model & highlighted organic search needs/weaknesses using Conductor's SEO platform •Identified & secured prospects (from specialists to C-suite executives) through outbound outreach •Created messaging to communicate Conductor's value proposition & overcame objections •Developed relationships with prospects & became a trusted resource •Updated lead & prospect interaction in CRM platform… Show more •Researched assigned accounts, understood business model & highlighted organic search needs/weaknesses using Conductor's SEO platform •Identified & secured prospects (from specialists to C-suite executives) through outbound outreach •Created messaging to communicate Conductor's value proposition & overcame objections •Developed relationships with prospects & became a trusted resource •Updated lead & prospect interaction in CRM platform (Salesforce) •Consistently achieved qualified opportunity quotas Show less

Digital Marketing Intern

• Nov 2020 - Apr 2021

Fashion Design Intern

• Dec 2019 - May 2020

Intern

• Feb 2019 - Aug 2019

•Prepared online swatch orders and organized swatches/ materials within the showroom. •Handled phone calls and emails for the company. •Communicated with customers and ran errands around the Garment District. •Helped revise website using Adobe Illustrator and Photoshop. •Prepared online swatch orders and organized swatches/ materials within the showroom. •Handled phone calls and emails for the company. •Communicated with customers and ran errands around the Garment District. •Helped revise website using Adobe Illustrator and Photoshop.