Experience

24SEVEN 🚀

• Pakistan
• Retail Groceries
• 1 - 100 Employee

• Regional Sales Manager

  • Feb 2022 - Present



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Area Sales Manager ( Multan Region )

  • Jan 2020 - Aug 2021

  Worked as “Area Sales Manager”, January 2020 – August 2021 Responsibilities/Accomplishments:> Spearheaded team of professionals, injected motivation and conducted training needs analysis of team, while managing product distribution through concessionaires & stock points (SPDs) for smooth working > Delivered growth and building capability of field management team through field coaching and formal training. Identified new business opportunities, developed market and ensured optimum utilization of company’s assets, while improving ‘Product Mix’ & increasing business profitability by using fit practicesMajor Achievements:> Increased reach through ‘Route to Market’ approach. Monitored KPIs and implemented SOPs> Recognized in achieving 2nd best position in region in sales growth. Achieved Best IQ compliance in region. Trained 2 newly hired field operation managers and appointed as permanent resources

• Area Sales Manager (Multan Region)

  • Sep 2015 - Dec 2019

  Worked as “Area Sales Manager”, September 2015 – December 2019Responsibilities/Accomplishments:> Oversaw regional key accounts, HoReCa, travel & leisure accounts, while developing & executing JBPs with regional key accounts. Developed models for E-commerce & home delivery, while managing 3P> Supported 2 TMs in achieving nationally No 01 & 02 positions consecutively. Initiated Hawkers Salary system in all concessionaire-based towns for wellbeing of front-line soldiers for process improvementsMajor Achievements:> Managed OOH channel for 1.3 years and remained No 01 nationally with 19% volume growth. Initiated to appoint first time BDM for this channel and actively handled all concessionaires markets> Successfully handled mobile channel 3 Years for and proactively implemented all SOPs in channel. Remained No 01 nationally, recognized as winner, and visited out of country (Baku)

• Area Sales Manager (Karachi Region)

  • Nov 2013 - Aug 2015

  Worked as “Area Sales Manager”, November 2013 – August 2015Responsibilities/Accomplishments:> Directed team of 5 territory managers and handled company’s business in assigned area. Developed culture of accountability and responsibility to create professional environment for individual's progress > Managed key accounts and nurtured positive relationships with top contributors to generate results. Escalated root cause & implemented/recommended corrective measures in line with company’s policies.

• Territory Manager (Sukkur)

  • Aug 2008 - Oct 2013

  Responsible for Markets from; > Ghotki - Panoaqil to Sukkur, Sukkur - Shikarpur - Jacobabad to Sibbi, Sukkur - Larkana - Mehar to KN Shah, Sukkur - Khairpur - Gambat - Kandiaro, Bhirya Road & City to Noshehro Feroz.> Looking retail Markets of 17 Routes.

• Territory Manager (Jacobabad)

  • May 2005 - Jul 2008

  Twons on Responsibility Jacobabad, Shahdadkot, Thull, DM Jamali, Usta Mohd & Sibbi



Hilal Foods (Pvt) Ltd.

• City Sales Controller

  • Sep 2000 - Apr 2005



Modern Food Industries-Lahore

• Area Sales Manager

  • Jan 1998 - Aug 2000

  Responsible for the Markets of;Sukkur, larkana, Jacobabad, Shikarpur, Khairpur, Gambat, Ranipur, Kandiaro, Bhiria City/Road, D.MJamali, Usta Muhammad, Shahdad kot, Sibbi, Quetta and khuzdar Responsible for the Markets of;Sukkur, larkana, Jacobabad, Shikarpur, Khairpur, Gambat, Ranipur, Kandiaro, Bhiria City/Road, D.MJamali, Usta Muhammad, Shahdad kot, Sibbi, Quetta and khuzdar