Amanda Horsford

Program Director at Performance Art
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Advertising Services
    • 100 - 200 Employee
    • Program Director
      • Feb 2022 - Present

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director of Enterprise PMO
      • Mar 2018 - Apr 2021

    • Director of Project Management
      • Feb 2013 - Feb 2018

    • Canada
    • Design Services
    • 1 - 100 Employee
    • VP, Director of Project Management
      • Apr 2016 - May 2017

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director of Project Management
      • Mar 2011 - Jan 2013

    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • General Manager
      • Jan 2009 - May 2010

      - An interactive agency serving the healthcare and pharmaceutical industry (previously Infinet) acquired by Elsevier, the world’s leading science and health publisher.- Member of the agency’s senior management team proactively taking on more responsibility to lead the ongoing business transformation aligned to the corporate organization while ensuring excellence in program delivery and customer service for clients. - An interactive agency serving the healthcare and pharmaceutical industry (previously Infinet) acquired by Elsevier, the world’s leading science and health publisher.- Member of the agency’s senior management team proactively taking on more responsibility to lead the ongoing business transformation aligned to the corporate organization while ensuring excellence in program delivery and customer service for clients.

    • Netherlands
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Senior Director, Operations
      • Jun 2007 - Dec 2008

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director, Project Management
      • Oct 2006 - Jun 2007

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Program Manager
      • Feb 2003 - Oct 2006

      Primary client relationship manager leading program definition and implementation including branding, experience design, content planning and project management to launch and optimize CRM programs through integrated direct mail, email and web communications. Primary client relationship manager leading program definition and implementation including branding, experience design, content planning and project management to launch and optimize CRM programs through integrated direct mail, email and web communications.

    • Managing Director
      • 2002 - 2003

      Provided integrated marketing consulting to define, design and deliver a multi-channel database marketing promotion including a customized events-based user experience with personalized messaging. Led a production team through creative ideation, concept development, client management and measurement to meet program success criteria. Provided integrated marketing consulting to define, design and deliver a multi-channel database marketing promotion including a customized events-based user experience with personalized messaging. Led a production team through creative ideation, concept development, client management and measurement to meet program success criteria.

    • Production Manager
      • 2001 - 2002

      Developed and produced the branding and direct marketing communications for the launch and ongoing fulfillment of the Sears MasterCard credit card and Colours Reward program in Canada. Utilized the latest Variable Print on Demand technology to create unique print solutions with customized design, messaging and security features. Developed and produced the branding and direct marketing communications for the launch and ongoing fulfillment of the Sears MasterCard credit card and Colours Reward program in Canada. Utilized the latest Variable Print on Demand technology to create unique print solutions with customized design, messaging and security features.

    • Production Manager
      • 2000 - 2001

      Established and managed the production process for developing integrated national marketing and advertising programs for leading consumer goods and retail clients at a design agency specializing in promotions, events and in-store merchandising. Established and managed the production process for developing integrated national marketing and advertising programs for leading consumer goods and retail clients at a design agency specializing in promotions, events and in-store merchandising.

    • Print Production Manager
      • 1998 - 2000

      Planned and executed multi-media campaigns with cross-channel integration of advertising (television, radio, magazine, newspaper, outdoor and transit), in-store (POS and promotions) and direct mail with agency account, creative, studio and production teams and external vendors. Planned and executed multi-media campaigns with cross-channel integration of advertising (television, radio, magazine, newspaper, outdoor and transit), in-store (POS and promotions) and direct mail with agency account, creative, studio and production teams and external vendors.

Education

  • Ivey Business School at Western University
    HBA, Business Administration, Marketing
    1988 - 1993

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