Experience

Shezlong

• Mental Health Care

• Founder

  • Jun 2021 - Present

• CEO, Founder

  • Feb 2014 - Jun 2021

  Affordable, anonymous online psychotherapy platform with professional, licensed therapists, wherever and whenever you need help. You are always safe in your private space with your therapist who is waiting to help you make a real, lasting difference in your life.



Nasher Media

• Media Production
• 1 - 100 Employee

• Director of Marketing

  • Oct 2013 - Apr 2014

  • Research analyze and evaluate the competitive market environment• Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development• Research – analyze all marketing activities of our business (sales – product mix – customer profile –demographic etc.) – campaign and propose effective ideas on :• Product positioning• Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget• Marketing plans should include – Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution• Keep effective control of budgets• Prepare complete presentation of any advertising/promotional campaign to CEO• Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly• Inspects, reports, and ensures in co-ordination with Property Department that the company’s image is maintained at high standard• Comply with Company’s policy and procedures• Maintain close liaison with all departments on activities and seek any advise if required• Undertake any other responsibilities assigned to him by the CEO

• Manager Business Development

  • Jun 2013 - Oct 2013

  Manages all aspects of digital marketing, social media content, campaign management, analysis, content syndication and performance reporting. This role is responsible for developing departmental plans, including business, production and/or organizational priorities. JOB SCOPE• Responsible for leading and/or coordinating the efforts in Visa Mexico to identify strategies and plan executions to achieve Digital Marketing and Social Media objectives.• Tracking performance and analytics of paid and organic social campaigns• Responsible for Social media Budget, understand financial drivers and MROI within guidelines Conceptualizing and creating content across all of Visa’s social media channels to increase community growth, engagement, brand awareness and campaigns amplification• Maintaining social media calendar and managing the planning, development and execution of social media campaigns• Leader in the community manager and digital agency management including supervision of posts and social media promotions• Ensuring all social media channels are synchronized in terms of content, messages and look&feel• Embracing and staying up to date on the newest trends and tools within social media and digital marketing• Define clear and actionable digital and social marketing strategies for consumer, merchant and issuer to support overall business objectives• Additional interaction and relationship building with agencies, banks and merchants.• Act as a digital & social marketing ambassador across the organization in order to ensure that digital & social marketing are fully embedded across all company initiatives



Hammock Tours

• Egypt
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Digital Marketing Director

  • Jun 2012 - Jun 2013

  The Digital Ad Specialist (Facebook) is primarily responsible for managing campaigns, driving company objectives, and ensuring ROI of all Facebook advertising. They will also interface directly with internal and any third party PPC agencies, advertising networks, or affiliates. Additionally, the ideal candidate will understand general PPC standards, strategies, and best practices. This role works directly with peers within the marketing department to drive digital advertising strategy. Responsibilities also include setting up campaigns, establishing split-test/multivariate testing, and monitoring performance of each campaign and platform. Weekly reports are produced, and outlining advertising performance, spend/budgeting, and key online metrics in order to make updates to campaigns based on report data. The Digital Ad Specialist establishes KPI’s and addresses areas needed to improve performance. This role also contributes to overall marketing and content strategies, drives innovation of digital advertising campaigns, general analytics, and provides key metrics.



Golden Thread

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2010 - Apr 2011

  Design Market Planning & Strategy.Implement Marketing research.Measure and analyze Customer care & customer satisfaction survey.Manage advertising process & Exhibition Managing.Plan and implement Electronic Marketing and Marketing Campaign.Meet the customers and make contracts and manage the price policies effectively. Design Market Planning & Strategy.Implement Marketing research.Measure and analyze Customer care & customer satisfaction survey.Manage advertising process & Exhibition Managing.Plan and implement Electronic Marketing and Marketing Campaign.Meet the customers and make contracts and manage the price policies effectively.



CairoIT Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• Instructional Designer

  • Jun 2006 - Mar 2007

  Member of EELU Project (Egyptian E-Learning University) 1st E-Learning University in Egypt. Redesign text materials to interactive materials to be suitable to E-learning. Make storyboards to prepare E-learning script an order graphics team Member of EELU Project (Egyptian E-Learning University) 1st E-Learning University in Egypt. Redesign text materials to interactive materials to be suitable to E-learning. Make storyboards to prepare E-learning script an order graphics team