Co-Founder & Partner

• May 2022 - Present

Helping Brands unlock the power of Amazon by leveraging advertising, data, and research Helping Brands unlock the power of Amazon by leveraging advertising, data, and research

Account Executive, Lifestyles & Fashion

• Feb 2019 - May 2022

Account Manager

• Oct 2017 - Jan 2019

Marketing Strategist

• Apr 2017 - Oct 2017

Account Strategist

• Oct 2016 - Mar 2017

Strategic Planner

• Aug 2014 - Sep 2016

Clients: Samsung Canada, Bank of Montreal, Yokohama Tires, Pizza Nova, St Elizabeth Senior Care, GP8 Oxygen Water Highlights Successfully worked on the redesign and launch of the award-winning BMO Wealth Managementwebsites. Responsibilities included conducting stakeholder interviews, competitive and contentaudits, mapping out buyer personas, customer journeys and working closely with UX designerto wireframe and architect the websites• Researched and presented category reviews for Pizza Nova on competitor trends, digitalbehaviour and consumer shifts to help build and design a new e-commerce experience for Pizzashopping. The redesign resulted in 120% increase in order completions in the first 4 monthsfrom launch• Gained insights using qualitative research into how caregivers perceive care giving. Appliedconsumer and contextual insight to create an inspiring brief which led to a successfulcampaign for St Elizabeth’s Senior Care. Campaign drove 230% increase in unique visitors towebsiteResponsiblities• Develop local consumer insights and expertise, competitive and market understanding forSamsung Canada product launchesResponsibilities• Apply account planning skills and methodologies to create relevant, breakthrough customerinsights and identify brand (and creative) opportunities across key channels for clients• Define scope, recommend approach and execution of digital strategy and strategic planningprojects across all clients and media (TV, print, social, experiential, digital)• Author provocative, strategically sound briefs that stimulate and inspire creative teams• Deliver detailed channel and content plans across various clients• Create and maintain needs based consumer journey maps• Serve as an internal expert for all things digital including emerging trends and practices. Keepabreast of developments within the clients’ industry• Created high-quality narratives for presentations as part of client projects and RFP’sedia

Account Manager

• Apr 2014 - Dec 2015

Client: Samsung CanadaSuccessfully managed a number of flagship campaign launches which include SamsungGalaxy S6 & S6 edge Plus, Galaxy S7, Note 4, 5 & 7 TAB S & S2, Gear VR in the Canadianmarket• Manage end to end activation of digital deliverables on campaigns, tactics included paid/socialmedia, web & mobile app development, CRM and digital video• Facilitate regular collaboration sessions with internal and external stakeholders to build valueand educate on emerging trends, technologies and application of existing data to current andfuture marketing efforts• Responsible for maintaining and nurturing key client relationships on assigned business units• Track, Analyze and report on all digital and social initiatives for Samsungble

Digital Account Executive

• Sep 2013 - May 2014

Clients: CAA, Shoppers Drug Mart, Bacardi Canada, Red Bull & Great Gulf Homes Clients: CAA, Shoppers Drug Mart, Bacardi Canada, Red Bull & Great Gulf Homes

Account Coordinator

• Aug 2012 - Sep 2013

Client: Fairmont Hotels and Resorts Client: Fairmont Hotels and Resorts

Account Coordinator

• Jan 2012 - Jul 2012

Worked in entertainment licensing with Tier A studios such as 20th Century Fox, DreamWorks Animation, Hasbro, Jim Henson in Canada. Worked in entertainment licensing with Tier A studios such as 20th Century Fox, DreamWorks Animation, Hasbro, Jim Henson in Canada.

Account Executive

• Jan 2008 - Jul 2008

Etisalat Telecommunications Etisalat Telecommunications