Experience

Pachin Paints and Chemical Industries .

• Chemical Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jan 2012 - Present

  - Managing the entire product life cycle starting from identifying market need until launching the product. - Periodical Market surveys and studies to identify competitors and market segments.-Identify current and future market requirements and potential.- Identify opportunities for launching new products.- Evaluation of the company's products through market feedback then resolving negative issues.- Identifying market segments evolution from a year to another in order to design the suitable marketing action plans accordingly.- Analysis for market, consumer & competitors to identify pricing strategy for new and current products. - Brand analysis and consumer trends analysis to strengthen our brand. - Developing strategic products in the market.- Analysis of performance and current market conditions to identify objectives of revenue for next year.- Collaboration with all departments in the development and delivery of company policies.- Development and implementation of all company publications. - Develop a plan for sales and marketing presentations for products. - Participate in the discussions of the brand strategy. - Cost control in line with the Department's goals and action plans. Show less

• Head of Marketing Section

  • Sep 2008 - Dec 2011

  - Develop and implement marketing plans promo. - Management of marketing activities in Arabic Republic of Egypt. - Testing new products before launching to the market. - Test existing products to be developed. - Periodic seminars for painters and to inform them what's new. - Participation in the project Pachin training academy, to train painters to use of Decorative Paints.- Study on the company's market share, competitors and monitoring competitors.- Monitor and analyze the performance of competitors to identify strengths, weaknesses, opportunities and threats (SWOT Analysis).- Follow-up after sale service and constant communication with clients and meet their needs.- Periodic reporting in details on the problems either technical or marketing problem and introducing proposals to senior management. - Participate in internal and external exhibitions. Show less

• Marketing Supervisor

  • Sep 2005 - Aug 2008

• Marketing Specialist

  • Jan 2003 - Aug 2005

• Sales Specialist

  • Sep 2001 - Dec 2002