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Experience

    • Saudi Arabia
    • Investment Management
    • 1 - 100 Employee
    • Group Chief Financial Officer
      • Feb 2022 - Present

      As the Group CFO of Green Valley Holdings, I am responsible for leading and managing the financial operations of the organization. My main duties include: Developing and implementing financial strategies to support the growth and success of the organization. Managing the organization's financial resources, including budgeting, forecasting, and investment management. Overseeing the preparation of financial statements and reports, such as balance sheets, income statements, and cash flow statements, to ensure compliance with financial regulations and laws. Providing financial guidance to the senior management team and other key stakeholders in the organization, such as the board of directors. Communicating financial information to internal and external stakeholders, including investors, lenders, and regulatory bodies. Identifying opportunities for cost savings and revenue growth, and implementing measures to achieve these goals. Working closely with other departments to ensure that financial objectives are aligned with overall business objectives. Leading, mentoring, and developing the finance team. I hold a Bachelor's degree in Accounting and a Master's degree in finance with over 20 years of experience in the industry. My extensive experience in financial management, coupled with my strong analytical and strategic thinking skills, enables me to make informed decisions that drive the success of the organization." Show less

    • Group Finance Director
      • Nov 2018 - Dec 2019

      Key Achievements  Turning the company’s cash surplus to a cash-generating status within six months through implementing firm cash management techniques.  Materials cost saving by 10% within one year by consolidating the group’s purchasing activities that gave us strong negotiation power for better prices with excellent payment terms.  Implemented SAP by Design for the whole group that saved a lot of time and effort plus strengthen the internal control.  Implemented strong Internal Control policies and procedures that helped us to achieve the desired cash generation and cost savings plus minimizing the fraud risk and assets deterioration. Main Responsibilities  Develop and implement cash management strategies that turned the group to positive cash flow.  Develop and implement the S&OP process to maximize the company’s human and cash resources efficiency.  Develop and implement performance measures that support the company’s strategic direction.  Linking employees’ compensation to the company’s Strategic Objectives using Balanced Scorecard methodology.  Develop and implement financial policies consistent with the group’s policies to mitigate risk.  Manage the budget process by implementing a proper budget agenda.  Conduct long and short term financial planning and analysis that forecasts growth opportunities and predicting risks.  Exploring business growth opportunities and cost-saving strategies.  Develop and implement group’s corporate governance policies and procedures Show less

    • Finance Manager
      • Jan 2016 - Oct 2018

      Key Achievements  Improved the material movement cycle by implementing material requisition that is linked to the BOM and the production plan that reduced the material waste.  Re-implementation of Oracle to automate the most of the business cycles and increased the financial reports reliability and speed to support the management’s decision.  Started the direct distribution activity with the sales and supply chain team, we have reached 12 vans in less than one year.  Improved the finance team engagement in the business through delegations and engaging them in the different activities of the business with other functions teams. Main Responsibilities  Develop and implement financial strategies in consistency with the company’s strategy.  Develop and implement performance measures that support company’s strategic direction.  Develop and implement cash management strategies to enhance the company’s cash flow.  Long term financial planning that forecasts opportunities and predicting risks.  Developing risk management techniques and risk minimization plans.  Analyzing the business performance to assess business growth and cost saving opportunities.  Ensuring the compliance of the company’s procedures with the corporate law, taxation and company governance rules Show less

    • United Arab Emirates
    • Food & Beverages
    • 100 - 200 Employee
    • Financial Controller
      • Sep 2009 - Dec 2015

      Key Achievements  Improved the material movement cycle by implementing material requisition that is linked to the BOM and the production plan that reduced the material waste.  Applied a strong credit control policy that reduced the overdue balances from 35% to 17% at the end of 2103.  Segregated the responsibilities between the storekeepers in each warehouse that helped in controlling the continuous stock variance. Main Responsibilities  Annual budget consolidation & preparing monthly actual vs. budget variances analysis.  Applying inventory management and credit management techniques.  Ensuring the compliance of the company’s procedures with the company policies.  Analyzing business performance regularly to find out areas of improvement and cost-saving opportunities. Show less

    • Textile Manufacturing
    • 1 - 100 Employee
    • Financial Analyst & Budgeting
      • Jan 2008 - Aug 2009

       Responsible for analyzing the financial statements.  Responsible for preparing the annual budget & analyzing actual vs budget variances.  Responsible for preparing the monthly cash flow.  Responsible for analyzing the financial statements.  Responsible for preparing the annual budget & analyzing actual vs budget variances.  Responsible for preparing the monthly cash flow.

    • Telecommunications
    • 1 - 100 Employee
    • Senior Accountant
      • Aug 2005 - Dec 2007

       Responsible for monitoring cost & revenue accounts by controlling the operational department.  Responsible for handling all the accounting issues and the reporting for UK.  Responsible for monitoring cost & revenue accounts by controlling the operational department.  Responsible for handling all the accounting issues and the reporting for UK.

    • 1 - 100 Employee
    • Application Consultant
      • Aug 2004 - Jul 2005

       Responsible for Training, Implementing, Supporting & Analyzing Al Motammem & Infinity ERP Financial Solutions.  Responsible for Training, Implementing, Supporting & Analyzing Al Motammem & Infinity ERP Financial Solutions.

Education

  • Middlesex University Dubai
     MBA (Finance), Finance and Business Administration
    2014 - 2015
  • ICMA, IMA
    CMA Part 1 & Part 2, Accounting and Finance
    2006 - 2007
  • Ain Shams University, Faculty of Commerce, English Section.
     Bachelor of Accounting, Accounting and Finance
    1996 - 2000
  • As Salam College Private Language School
    Secondary Certificate, Math & Sceince
    1985 - 1996

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