Experience

DAL Food Industries, Sudan

• Sudan
• Food and Beverage Services
• 1 - 100 Employee

• Operations Management Lead

  • Sep 2022 - Present

  • Implemented and ran an effective Sales and Operations Planning (S&OP) process for the Beverage business, achieved improved coordination and day to day operations between sales, Production and supply chain teams, resulting in streamlined processes and reduced lead times through challenging monthly departmental KPI’s. •Successfully reduced operational expenses in production by tackling electricity consumption, overtime hours and water consumption by an overall of (20%) while maintaining a continuous production efficiency of 98% by implementing lean manufacturing principles and optimizing production schedules across 7 plants and more than 40 SKU’s while maintaining the desired quality and customer satisfaction. •Received commendation for maintaining compliance with global standards, contributing to the company's reputation as a reliable and consistent brand. •Successfully managed a high-volume energy drink product launch, ensuring seamless distribution and achieving a 5% increase in gross sales volumes within the first month. •Implemented Supply Chain optimization strategies, resulting in a (30%) decrease in annual transportation costs and improved delivery timelines through fuel regulations, daily stock follow ups & P2P Analysis. •Introduced a training program for warehouse staff to systemize day to day operations, enhancing their efficiency and reducing order processing time by a staggering 40%. •Conducted Material Resource Planning for more than 120 raw material items from a diverse range of suppliers, reduced stock outages to (0%) and monthly overstock situations to (7%) of total monthly inventory through accurate forecasting and efficient inventory management. •Reporting Monthly business performance in high detail for (Production, Sales, Logistics & warehouses) to examine data and provide insights to contribute to strategic decision-making and resource allocation, leading to a 3% increase in Q4 -2022 overall profitability. Show less



DAL Food

• Sudan
• Food & Beverages
• 700 & Above Employee

• New Product Development Specialist

  • Nov 2021 - Sep 2022

  •Increased market share for Wheat based products through effective target audience segmentation and product positioning. •Received commendation from regulatory authorities for adhering to all legal requirements, ensuring smooth product launches without delays. •Completed assigned projects within budget and met all project milestones, resulting in 100% completion rate and an accurate deception of the business vision. •Successfully mitigated potential risks and improved project agility, resulting in reduction in overall project delays. •Introduced 2 successful NPD projects (NOBO Spaghetti, CAPO 3 in 1 tea), increasing overall product portfolio diversity and achieved timely and successful product launches, contributing to revenue growth and market expansion. Show less



DAL GROUP ENGINEERING DIVISION (DED)

• Sudan
• Engineering Services
• 100 - 200 Employee

• Product Specialist

  • Feb 2021 - Nov 2021

  •Contributed to increased customer satisfaction and retention for more than 50 businesses by 80% through tailored vehicle recommendations based on in-depth operational analyses.•Improved future model orders by detecting frequent malfunctions in commercial vehicle by 40% and enhanced equipment uptime through proactive spare parts management.•Realized cost savings of 10% per model in bodybuilder expenditures through strategic vendor negotiations and long-term partnerships.•Successfully diversified the product range, contributing to increase in revenue and market penetration for the company’s international brands such as Ford, Yutong, and Sinotruk. •Achieved 30% growth in brand visibility across Sudan and product awareness through innovative marketing campaigns and effective execution for more than 80 product ranges while effectively aligning with international guidelines and corporate strategies. Show less

• Graduate Development Program, ATL Marketing Advisor

  • Mar 2020 - Feb 2021

  - Developed and executed Above the Line (ATL) marketing strategies for renowned brands such as Caterpillar, Perkins, Mercedes Benz, KIA Motors, Mitsubishi, and Fuso that increased brand visibility and market penetration across Sudan.- Managed and designed various communication materials, including presentations, newsletters, event support materials, research papers, and brochures which generated positive feedback from stakeholders and eye-catching designs of communication materials.- Achieved 20% growth in online engagement and website traffic through successful digital campaigns that Led the development and execution of national digital programs and campaigns, encompassing online advertising.- Coordinated projects with marketing communications functions, PR, events, retail, and business product marketing teams to ensure seamless and integrated marketing efforts that enhanced overall marketing effectiveness.- Collected and analyzed site analytics, metrics, and campaign reports to provide valuable insights for departmental decision-making by presenting data-driven recommendations that led to improvement in campaign performance and overall marketing strategies.- Arranged meetings and liaised with clients to understand their requirements, leading to the development of tailored marketing solutions that generated positive client feedback and increased customer satisfaction through personalized marketing approaches. Show less



ProFix Engineering Ltd

• Sudan
• Facilities Services

• Maintenance Engineer

  • Apr 2018 - Nov 2019