Ahmed Saeed
Founder at Mousai Production- Claim this Profile
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English Full professional proficiency
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Arabic Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Diploma in Professional Marketing
Maastricht UniversityNov, 2014- Nov, 2024
Experience
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Mousai Production
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Egypt
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Advertising Services
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1 - 100 Employee
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Founder
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Jan 2018 - Present
• Develop high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives. • Lead and motivate subordinates to advance employee engagement and develop a high-performing managerial team. • Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. • Make high-quality investing decisions to advance the business and increase profits. • Lead team managers throughout key accounts pitch & submissions. • Ensure all processes are meeting required KPIs in terms of SLA and quality of deliverables. Show less
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Emarat Misr Petroleum Products
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Egypt
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Oil and Gas
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100 - 200 Employee
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Head of Corporate Communications
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May 2017 - Sep 2018
• Develop a cohesive communications strategy. • Assemble and oversee a diversely skilled communications team. • Crisis management and preemptive planning. • Cultivating an environment of readiness and alertness. • Maintaining an awareness of company risks and threats. • Ensuring quality control of all information released. • Drive corporate strategy and message development, pitch, and announcement strategies. • Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects, and assignments. • Developing, planning, budgeting, and implementing marketing strategies for all organization business lines. • Set up campaign KPIs and implement media plans meeting AOP. • Direct and measure the impact of the marketing and public relation strategies implemented internally and externally. • Organizing, directing, and monitoring the entire marketing staff’s efforts to effectively reach its target audience and attend to consumers’ needs with the appropriate marketing message and go-to-market strategy. • Collaborate and strategize with other functional areas, such as Business Heads, Products, and Agencies. • Join forces with teams and distributing partners to ensure an integrated marketing strategy that works successfully on all levels. Show less
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saib
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Egypt
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Banking
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700 & Above Employee
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Corporate Communication & Digital Marketing Section Head
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Apr 2016 - May 2017
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action. • Set up and optimize Bank pages within each platform to increase the visibility of the company’s social content. • Moderate all user-generated content in line with the moderation policy for each community. • Create editorial & posting calendars. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. • Collaborate with other departments (customer relations, sales, etc..) to manage reputation, identify key players, and coordinate actions. Achievements: • Reach 350K likes in 2 months which is the highest engagement rate compared to other SM pages for other banks for 6 consecutive weeks. • Strong reflection and integration between On ground activation and ATL and all online activities, which guaranteed theme consistency. • Achieved a 24% conversion rate during the first 2 months of the campaign. Show less
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National Bank of Egypt (NBE)
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Egypt
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Banking
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700 & Above Employee
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Social Media Assistant Manager
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Mar 2014 - Apr 2016
• Prepare and implement a social media strategy. • Manage social media platforms. • Engage in dialogue and monitors customer's issues. • Monitor current trends and encourages the adoption of social media tools. • Innovate & search for relevant news/articles to post. • Manage social media campaigns. • Use social networking analysis tools. • Monitor the internet for brand-related topics. • Prepare details reports to manager & CMO achievements. • Establish Campaign "Mashro3ak" for SMEs. • Manage integration between Facebook, website, and branches' ticketing system. • Manage Phone Cash online campaign. Show less
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WADI Group
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Egypt
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Food and Beverage Manufacturing
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400 - 500 Employee
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Assistant Marketing Manager
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Feb 2012 - Mar 2014
• Assist in preparing and implementing the marketing strategy for 16 different business units. • Work with the management team to prepare a core brand message and marketing strategy and apply these to all aspects of media. • Assist in managing and generating all technical product information to be applied to all aspects of marketing. • Assist art team in storyboarding and concept layouts for core media items (Brochure, ads, websites, etc....). • Assist in market research to support and define brand and marketing strategy. • Revise Editorials and Advertorials and evaluate their efficiency in media. Printed Media: • Assist in regular contact with all major industry magazines to supply any required promotional material. • Assist in all aspects of printed media working with the art team and product department to make material available to the distributors and directly to the media, this would include (Brochures and Mini Brochures, Press advertising, Press releases, Posters, Photo, and product CDs). Digital media: • Manage and maintain each & every business unit website. • Make regular contact with all major industry digital media sources to supply any required promotional material. • Evaluate and prepare various forms of digital media when required. Promotional material: • Assist in preparing a range of promotional material to offer to the distribution network Marketing and customer services reports. • Assist in preparing quarterly reports to present to the management team, including: 1. An overview of all aspects of marketing and customer services from the preceding quarter and an overview of the plan for the upcoming quarter. 2. A year-to-date comparison of costs in relation to budget and the preceding year Show less
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Modern Sciences and Arts University
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Egypt
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Education Management
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700 & Above Employee
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Social Media Specialist
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Jan 2012 - Feb 2012
Project Based: • Develop staff in different areas (Communication, Learning & Development, critical thinking). • Establish an Alumni office at MSA University. • Create a new HR Website For University Staff. • Apply a new HR open door policy dimension through the Complaints Inbox Team. • Work on programs for students in each college separately. • Establish an Alumni office at MSA University. • Handle & Conduct Training Courses for MSA Staff. • Handling university events with PR Department. • Create an interactive direction for the university's Website. Show less
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Creative Advertising Thinking (CAT)
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Dec 2010 - Jan 2012
• Help in designing and structuring guidelines to achieve assigned Sales & Marketing targets. • Prospect and develop new client relationships within a defined geography or market. • Consult with clients on business issues and research design. • Develop innovative proposals and deliver strategic sales presentations. • Make actionable and insightful recommendations for new products, extensions, or enhancements. • Manage and monitor a team of account executives. • Resolve project delivery issues. Projects Executed by me Pharmaceutical: 1- Gsk (Synflorix –Cervical cancer –Rotatrix) 2- MSD (Rotateq -6th of October club event) 3- Vacsera Non-Pharmaceutical: 1- Etisalat (Meet The CEO Campaign) 2- Nestle (Baytona El Jadid) 3- PepsiCo (Go to the Market)(Dubai, Egypt, Argentina, China, Spain, and Turkey) Show less
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Magic Touch Advertising
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Egypt
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Advertising Services
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1 - 100 Employee
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Account Executive
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May 2010 - Dec 2010
• Handle Marketing Campaigns. • Establish Marketing resolutions. • Prepare Meetings and presentations with clients. • Create Ads & Ideas for banners, Flyers, catalogs, etc... • Handle Marketing Campaigns. • Establish Marketing resolutions. • Prepare Meetings and presentations with clients. • Create Ads & Ideas for banners, Flyers, catalogs, etc...
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Support Services Specialist
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Apr 2008 - Apr 2010
1. Billing Department : • Handling billing queries. • Taking payments and closing bills. • Troubleshooting for signal. 2. Floor Walker on loan: • Offering support for newcomers. • Coaching trainees. • Emphasis on the learning process of newcomers. 1. Billing Department : • Handling billing queries. • Taking payments and closing bills. • Troubleshooting for signal. 2. Floor Walker on loan: • Offering support for newcomers. • Coaching trainees. • Emphasis on the learning process of newcomers.
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Education
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2005 - 2009
Helwan University Cairo
Bachelor of Business Administration (B.B.A.), International Marketing
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