National Trade Marketing Manager

• Aug 2020 - Present

Area Sales Manager (Acting)

• Jan 2020 - Aug 2020

RTM Executive

• May 2019 - Jan 2020

Sales Development Manager

• May 2018 - May 2019

Sales Services Specialist - Voyage(Sales System & RTM)

• Aug 2015 - Apr 2018

• Led ISIS to Voyage(Sales System) transition in 2015 in Karachi and Hyderabad, integrating reporting Indirect RTM channels into one.• Brought efficiency in financial/cooler approval process through implementation of Coke Tez system and Work Flow in 2015• Responsible for capability development, on boarding and evaluation of 21 DVOs, managing daily operations at distributions• Train sales team on systems’ automation and enhancements on quarterly/ as-when needed basis• Recognized nationally for identifying errors/issues and providing solution in sales automation systems.• Analyzed and took corrective measures on wholesale channel, reducing it from 35% to 20% and Resulting 23 Million saving • Established 24 spokes in far-flung areas to tap into difficult-to-reach outlets resulting in 33% in volume in adjacent areas• Saved PKR 3.6 million in 2016 by ensuring 50% promo on On-Premise channel• Led deployment of Distributor Financial Management System (DFMS) to have a better visibility of distributors P&L/ROI• Leveraged value driving opportunity by activating juices that resulted additional contribution of 9 mil. From 44KUC Inc. Vol. • Achieved 87% system’s compliance by leading voyage implementation drive to bring transparency in market• Played instrumental role in business planning for FY 2016-17 in liaison with HO

Sales Coordination Executive

• May 2014 - Jul 2015

- Establish sales team daily discipline through tracking presell & delivery KBIs and to recommend corrective actions.- Training & Development of Sales Team for Systems & Sales Force Effectiveness (SFE).- Providing correct tools to Sales force for proper in outlet Execution & Time in Outlet.-Implementation & Execution of Sales System on Distribution Like, Voyage, Online fund transfer (OFT), Web Basis & E-flows.-Training & Development of Distribution Voyage officers.-Audit Compliance for Trade promotion and Consumer promotion. -Commercial Business Planning for Conversions.-RTM Evaluation

Market & Sales Developer

• Dec 2013 - May 2014

-Relationship building with customers-Sale force efficiency and execution-RED (Right Execution Daily) deployment-Responsible for Maintaining KBI’s-Conversion & Retention-Sales Analysis-Preparing Forecast, assuring availability and achievement of targets assigned to distributors.-Supporting distributor by maintaining Customer leadership in the market through proper execution.-Route mapping & Restructuring-Monitoring sales analysis system (Voyage, ISIS).-Currently Evaluating Business Cycle.-Visiting Distributions and Route to Market(RTM Management)

KOT Sales

• Jan 2013 - Nov 2013

-Route Riding with Pre Selling officer for two Month to learn from the scratch-Weighted & Numeric Outlets Tracking & Sales Analysis-Retention outlets sales coverage report and comparsion with pervious year performance-Making SWOT analysis of current scenarios and Feedback to Territory Manager-Learning Sales procedures and routes to the Market techniques-Learning merchandising techniques with respect to Trade Channel as per Picture of success(POS)-Project on Utility Store Sales potential analysis ,strategy development and execution.

Intern

• Nov 2012 - Dec 2012

Main objective:Learning daily operation of branch bankingGiving single week to every department or procedure of routine banking of which some are as follows:- Issuing Tokens and scrutiny of inward cheques -Coordinating with customers -Recommendations, taking customers feedback and Information to New customers-Sorting out clearing and scrutiny of outward cheques-Rectifying Audit objection over bank locker-To Developed Excel Database for locker issued & vacant -Going through Authorization Techniques-Learning over how finances are made.

Accountant & CSR

• Aug 2011 - Oct 2012

-Maintaining accounts and daily ledgers-Dealing with customer and direct selling-Introduced new segment and product "Tablet PC", where import were made directly from china and relation were build with a named manufacturer.-Dealing with co-operates and full filling there requirements. -Maintaining accounts and daily ledgers-Dealing with customer and direct selling-Introduced new segment and product "Tablet PC", where import were made directly from china and relation were build with a named manufacturer.-Dealing with co-operates and full filling there requirements.