Experience

Klivvr

• Financial Services
• 100 - 200 Employee

• Chief Marketing Officer | Founding Member

  • Apr 2021 - Present

  Overseeing all aspects of commercial & marketing at Klivvr, including partnerships, external affairs, brand, communications, digital marketing, research, CSR, PR, content management, trade marketing, and visibility. Overseeing all aspects of commercial & marketing at Klivvr, including partnerships, external affairs, brand, communications, digital marketing, research, CSR, PR, content management, trade marketing, and visibility.



Fawry

• Egypt
• Financial Services
• 700 & Above Employee

• Group Head Of Marketing

  • Jan 2018 - Mar 2021

  Marketing head of Fawry Group - (Fawry - Fawry Microfinance - Fawry Plus - Fawry FMCG - Fawry Insurance brokerage) Key Accomplishments:• Managed the launch of “myFawry app” Fawry’s mobile payment app as a product owner and reached +2M downloads. • Increased the utilities services transactions by 100X and fully managed the most effective campaign in the history of Fawry.• Launched the first commercial ad of “Fawry Pay” e-commerce payment gateway and e-store products.•. Managed to get +1K digital merchants for the online payment gateway “Fawry Pay”•. Managed to get ~35K new retail merchants in CBE’s POS initiative.• Managed Fawry’s rebranding project.• Improved customer experience across all operating channels.•. Managed the media part in Fawry’s IPO•. Built our customers touch points omnichannel experience.•. Built our PR department• Directed Egypt’s Seamless event with an emphasis on profitability yield. Show less

• Marketing Manager

  • Jan 2016 - Dec 2017

  Responsible for directing all products and services to drive business productivity and improve aggregate development potential. Identify prospective marketing channels and manage marketing activities. Coordinate budget creation and allocation and forge new partnerships with third parties to target areas of business deficiency. Maintain marketing campaign compliance with timetables and budget restrictions.Key Accomplishments:• Chiefly integral in construction of ecommerce solution experience. • Successfully built corporate internet presence from a mere 20K followers to a surplus of 2.5M followers within only 4 years of operation.• Exponentially grew Fawry’s videos and photos library• Improved customer experience across all operating channels.• Directed Dubai cards and payments, Cairo ICT, and financial inclusion events with emphasis on profitability yield.• Managed new products launches and optimised products channels to drive profit potential. • Key contributor to design and execution of online payment portal, mobile wallets as well as e-commerce solutions.• Successfully multiplied online payment portal by 1000. Show less

• Marketing Supervisor

  • Jan 2015 - Dec 2015

  Directed, matured, and developed a highly adept marketing team to implement key business strategies and drive new marketing programs. Facilitated new business development and deliver all objectives on time and according to marketing budget. Oversaw budget creation and performed daily PR activity supervision. Built strong relationships with third parties and ensure highest quality customer service.Key Accomplishments:• Directed conferences and sponsorships to improve campaign effectiveness and profitability potential.• Liaised with agencies to achieve compliance with marketing campaign objectives. Show less

• Marketing Executive

  • Mar 2013 - Dec 2014

  Performed high-calibre research regarding products and market trends to improve business development and forge new business relationships and partnerships. Implemented new marketing strategies to address market deficiencies and strengthen business brand visibility. Key Accomplishments:• Recognized for demonstrating commitment to project efficiency and successfully turning projects around compliant with timetables and budget. • Successfully directed key business events and built online presence and call centre functions. Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Communication Specialist

  • Jan 2011 - Mar 2013

  Collaborated closely with marketing team and acted as key contributor to marketing team ventures and marketing strategy execution. Performed competitor analysis and directed research efforts. Personally coordinated and developed marketing literature creation and distribution. Key Accomplishment:• Responsible for crafting and developing annual marketing communication strategy.