Experience

Joyland Ltd.

• Pakistan
• Entertainment Providers
• 100 - 200 Employee

• Group Brand Manager

  • Dec 2020 - Present

  Developing and implementing marketing and promotional campaigns to increase brand awareness, footfall and brand recall to support overall sales objectives and business growth. • Planning, Managing and Executing the production of video shoot, photo shoot, artworks, copy writing, media buying and release within the approved budget and timelines • Developing and implementing the annual Marketing Calendar along with budgets for all the brands. Managing and maintaining monthly and quarterly budget reviews to ensure budget spent is within the approved budget and targets • Lead data analysis to understand market dynamics and recommending data driven marketing decisions. Leading the market research and periodic competitive analysis to understand industry dynamics and developing and implementing ideas and campaigns to stay ahead of competition. • Managing all the agencies and external vendors for execution of marketing campaigns and events. • Work Closely with Digital Marketing Team for all the marketing plans, campaigns and activities to ensure an integrated marketing effort and execution across all projects. Work Closely with Operations team to improve amusement experience and customer journey. • Developing the Corporate Relations portfolio for the brand. Spearheading the alliances and partnerships with relevant brands to build positive brand association and recall. Show less



Maple Leaf Cement Factory Limited

• Pakistan
• Construction
• 700 & Above Employee

• Head of Logistics Marketing Channel

  • Feb 2020 - Dec 2020

  Heading the Logistics Marketing Channel of Maple Leaf. Developing Relationships with Drivers and Transporters through engagement, follow ups and monitoring Developing Creative Marketing Campaigns to engage customers and add value to customers journey Monitoring and evaluating drivers and transporters performance Calculating deficit of Logistical Arrangements Heading Transporters and Drivers Marketing Channel for Maple Leaf Dealers League and Kon Banega Superstar Spearheading Transporters/Drivers Induction Marketing Campaigns and value addition campaigns for engagement of drivers at Hotel near Factory Premises Resolving unloading issues of drivers and transporters and increasing engagement with the brand Show less



Borjan Pvt (Ltd).

• Pakistan
• Retail
• 200 - 300 Employee

• Team Lead Marketing

  • Dec 2016 - Feb 2020

  Conducting thorough Market Research including competitors strategies and suggesting marketing campaigns and promotions to stay ahead of competition • Conducting area research for new shop opening on pre-defined matrix including buyers spending power, buyer’s lifestyle, revenue earned by already present brands in that area and providing recommendations to the company whether to launch a new store in that area or not • Liaison with creative agencies, media agencies for magazines and TVC releases, PR agencies and external vendors of marketing material (Offset, vinyl, flex, shop signboards, Acrylic, 3D signage’s) • Preparing brief, planning and executing marketing campaigns, lifestyle shoots, product shoots and video shoots and content for social media including Facebook and Instagram • Developing Marketing Calendar along with budgets for Management approval and making sure that proposed calendar is executed according to the timelines • Leading OOH media buying including (hoardings, floats, Digital Streamers, SMD’s) in coordination with sales team and recommending best assets for the organization • Working closely with Merchandizing Department and advising on new product mix and pricing. Leading the in-store branding of stores including vinyl, 3D signs, and acrylic signs. Leading the launching of new stores • Providing Marketing Collateral for whole sale business (Shoe Dealers) Show less



Buksh Group

• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jul 2015 - Dec 2016

  All the Operations, ATL, BTL, Online and Social Media Marketing of Swiss Watch Brand "Swatch". All the Operations, ATL, BTL, Online and Social Media Marketing of Swiss Watch Brand "Swatch".



Deson Engineering Limited

• Intern

  • Apr 2014 - Jun 2014

  Managing HRIS and SAP Managing HRIS and SAP