Experience

Kia Egypt

• Egypt
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Dealers Development & Events and CRM Manager

  • Jan 2020 - Present

• Dealer Development Supervisor

  • May 2016 - Jan 2020

  Organizing all events and activations for KIA new products. Produce campaign analytics reports as required. Ensures that all locally-developed creative marketing materials undergo brand reviewand adhere to strict brand guidelines. DDMs (Dealer distribution management system). Responsible for all the BTL campaigns. Assists with the development, writing, and communication of marketing plans,promotional recaps, creative briefs, project recommendations, and presentations. Assists branch offices with managing advertising initiatives and media plans. Assists field sales staff with marketing project requests. Develop a lead nurturing program strategy and monitor ongoing campaigns. Reviews various Marketing materials and make recommended edits. Participates in sales training sessions that are designed to inform and teach others in thecompany about marketing activities and initiatives. Participates in regular strategy meetings and develops new programs and initiatives thatare designed to further Maxim’s mission. Responsible for stores and dealers branding and CI. Coordinate with the Executive Regional Management to set the Region’s marketrepresentation priorities. Direct the activities of the Dealer Development and the Retail Operations staff. Identify specific growth opportunities and develop/implement action plans to expeditiously capitalize on those opportunities. Manage and guide the process of providing Dealer Candidate Selection Letters, Letters of Intent, New Dealer Appointments, Facility Relocations, Terminations, Split Facilities and Buy-Sell Proposals. Other areas of responsibility will include the management of Sales and Service Agreement Amendments, nominee Successor requests, and Assistance-to-Sell requests, quantify and qualify all dealer proposals and recommend, approval, manage the implementation of Dealer Development policies and procedures. Direct the activities of the Dealer Development and the Retail Operations staff. Show less



Mercedes-Benz Egypt

• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing and CRM Specialist

  • Jan 2011 - Apr 2016

   Develop marketing plan/budget with the Marketing Manager.  Responsible for planning, designing and implementing advertising activities to ensure proper dealership awareness and brand development (road signs, magazine advertisements, etc.).  Develop the annual marketing calendar activities (events, sponsorships, tournaments, etc.).  Design different sales promotions and giveaways in conjunction with the Service Center and the Sales Department.  Create and maintain an online internet website for brand management and customer service.  Responsible for retaining the existing customer base for all segments thorough developing different lock-in techniques.  Manage the customer experience across all touch points (i.e. telecommunications, showroom, payment, after sales, mailings, events, etc.).  Responsible for managing and implementing an automated CRM solution across the organization.  Manage the customer lifecycle (welcome, pre sales, sales, follow up, etc.).  Effectively segmenting the customer base by type (e.g. Consumer, Corporate), by product type (A, B, C, E, S Classes, etc) and by value (high, medium, low value customers). Establish a Call Center for handling inbound and outbound customer calls.  Develop and update a proper customer database and mailing list.  Liaise with Mercedes-Benz Egypt concerning CSI (Customer Satisfaction Index) activities and measures.  Assist CRM & Marketing Manager in achieving short and long term objectives. Help in designing and implementing advertising activities to ensure proper dealership awareness and brand development (road signs, magazine and advertisement)  Design different sales promotions and giveaways in conjunction with the service center and sales department  Help in designing , implementing and evaluating all customer loyalty activities across the organization  Help in managing the customer experience across all touch points (telecommunication ,showroom, mailing events). Show less



Orange Egypt

• Egypt
• Telecommunications
• 700 & Above Employee

• Distribution Manager

  • Jun 2006 - Oct 2009