Experience

Rich Food

• Egypt
• Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • März 2020 - –Heute

  CEO of Rich food ( Rich & El Lehemy ) CEO of Rich food ( Rich & El Lehemy )



Americana Foods - National Food Company

• Accounting
• 1 - 100 Employee

• Africa & Levant market director

  • Okt. 2018 - März 2020

  - Double Libya Business- Double digit growth in California and Americana beans- Develop olive business- Ensure a profitable business - Double Libya Business- Double digit growth in California and Americana beans- Develop olive business- Ensure a profitable business



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• BUM BUSINESS DEVELOPMENT EXPORT AFRICA

  • Jan. 2017 - Jan. 2018

  • Achieve 100% growth in the NA business in 3 years.• Increase profitability of the region +50% .• Open 10 new markets in Africa in 1 year.• Achieve 30% growth in Libya after the revolution for 2 consecutive year then maintain the growth for following years.• Solve the banning of Redbull importation in Algeria to keep business running.• Turnaround business in Algeria by double digit growth from first year.• Conduct 2 big events in Le grand post in Algeria after getting governmental approvals.• 40% growth in Tunisia and gain 5 points market shares in Tunisia against ED Shark .• Recruit senior manager by country and develop career development plan .• Manage distributors (P&L, Mrkt activities, GTM to achieve business plan) for Congo , DR Congo, Guinea Libya, Tunisia, Algeria, Morocco, Sudan, Ethiopia, EQ Guinea, Benin, Sierra Leone.• Lead the business agenda (Marketing, Sales, Finance, importation, Training and investments)• Lead the category growth in Algeria, Morocco by increasing 100% market activities• Open New markets Like Zimbabwe, Zambia , Chad, Madagascar, Djibouti….

• North Africa Business GM

  • Jan. 2013 - Jan. 2017

  • Achieve 100% growth in the NA business in 3 years.• Increase profitability of the region +50% .• Open 10 new markets in Africa in 1 year.• Achieve 30% growth in Libya after the revolution for 2 consecutive year then maintain the growth for following years.• Solve the banning of Redbull importation in Algeria to keep business running.• Turnaround business in Algeria by double digit growth from first year.• Conduct 2 big events in Le grand post in Algeria after getting governmental approvals.• 40% growth in Tunisia and gain 5 points market shares in Tunisia against ED Shark .• Recruit senior manager by country and develop career development plan .• Manage distributors (P&L, Mrkt activities, GTM to achieve business plan) for Congo , DR Congo, Guinea Libya, Tunisia, Algeria, Morocco, Sudan, Ethiopia, EQ Guinea, Benin, Sierra Leone.• Lead the business agenda (Marketing, Sales, Finance, importation, Training and investments)• Lead the category growth in Algeria, Morocco by increasing 100% market activities• Open New markets Like Zimbabwe, Zambia , Chad, Madagascar, Djibouti….



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• GC Sales Director

  • Jan. 2010 - Jan. 2013

  • Managed CSD, and Aquafina in 17 Distribution Centers, 700 trucks & turnover of 300 million $ & a total of 1300 employees from which direct and doted reported are 20 ASMs & USMs..• Led GC re-structures to ameliorate GTM strategy, new initiatives to improve Organization health environment, and GTM effectiveness through all Egypt.• Achieved 82% numeric distributions and 96% weighted distribution and market share leader with 61% shares.• Enforced best practices in the varies sales areas like MCP managing customer profitability, FMBP field sales best practice, CCSDBP category channel sales development best practice & revenue management. • Managed marketing, sales, OPS, P&L, capability and procurement for 6 countries (Libya, Sudan, Ethiopia, Eritrea, Djibouti & Somalia).• Achieved +40% the highest profitability and volume growth; highest numeric distribution and market share in 3 years• 45% growth in volume and profitability in North East Africa by finding unusual solutions to grow the business• Developed an outstanding relationship of collaboration and trust with the bottlers in those markets who have geared behind this leadership and invested in growing our business there.• Develop and manage A&M strategies and budgets with the Franchise Bottler to build brands with A&M principles.

• North East Africa Franchise Manager

  • Dez. 2008 - Dez. 2009

  Responsible to lead the business in Ethiopia, Libya and Sudan



Sarl snax

• Commercial Director Algeria

  • Apr. 2005 - Sept. 2008

  • Restructure the company in sales, marketing , logistic and EBITDA to sell the company in 3 years and mission was accomplished in June 2008.•Organize national direct distribution in all the Algerian territory 15 branches and 140 trucks that enable the company to have 81% weighted distribution and 49% market share. • Restructure the company in sales, marketing , logistic and EBITDA to sell the company in 3 years and mission was accomplished in June 2008.•Organize national direct distribution in all the Algerian territory 15 branches and 140 trucks that enable the company to have 81% weighted distribution and 49% market share.



Bel

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Country manager

  • Sept. 2003 - Apr. 2005

  Responsible for full operation and start the business in Algeria

• National sales Director

  • Jan. 2000 - Sept. 2003

  •Organize indirect distribution in all the Egyptian territory and change the old distributor in 3 months with“21distributors” (Structure, routings, etc….).•Calculate the amount of investments needed for each distributor & his ROI.•Control all the logistics (cold store & transportation).•Make special deals with big clients (key accounts, Carrefour & wholesalers).



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Cairo Catering Sales manager

  • Jan. 1999 - Jan. 2000

  Lead the business development in catering and un tradional outlets

• Head of Sales Support “DRS” project

  • Jan. 1998 - Jan. 2000

  The first responsible for the trial to have two brands distributed in 1 cash van “Kimo Nestle & dolce” to manage distribution cost

• salesman

  • Sept. 1997 - Dez. 1997

  Salesman in Al Amirya Area

• Assistant Brand Manager

  • Jan. 1997 - Sept. 1997

  Working in the re-launch of Dolce Brand after it was accused by Nestle