Head of Marketing & eCommerce

• Dec 2022 - Present

• Digital Transformation & Omni-Channel Strategy • Develop & Manage Q-Commerce • Developing and Executing Marketing Strategy: Create and implement a comprehensive marketing strategy aligned with the company's overall objectives. • Manage and lead the marketing team, including hiring, training, and setting performance goals. • Allocate and manage the marketing budget effectively • Conduct market research to identify trends, customer preferences, and competitive landscapes to inform marketing strategies. • Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing channels. • Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, social media, and more. • Develop and manage a content strategy • Oversee digital marketing efforts, including SEO, SEM, email marketing, social media marketing, and online advertising. • Monitor and analyze marketing performance using key performance indicators (KPIs) and data analytics tools, making data-driven decisions to optimize campaigns. • Define and target specific customer segments to maximize marketing effectiveness. • Private Label Product Launches • Identify and negotiate partnerships, collaborations, and sponsorships that align with the brand and marketing objectives. • Manage public relations efforts to maintain a positive image of the company in the media and public eye. • Market Expansion: Explore opportunities for market expansion, including new geographic regions and customer segments. • Provide regular reports and updates to senior management on marketing performance, ROI, and strategy effectiveness. • Innovation: Stay up-to-date with industry trends, emerging technologies, and innovative marketing practices to drive continuous improvement. • Customer Feedback: Collect and analyze customer feedback to make necessary adjustments to marketing strategies and improve customer satisfaction. Show less

Marketing Manager

• Jan 2022 - Dec 2022

● Revamping Strategy for Omni-Channel ● Oversee all marketing campaigns ● Implement strategy ● Promote a business, product, or service ● Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones ● Represent the marketing team to cross-functional groups including product management, sales, or customer support ● Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns ● Lead market research efforts to uncover the viability of current and existing products/services ● Collaborate with media organizations and advertising agencies ● Brainstorm ideas for new campaigns ● Coordinate with the sales team and other departments to produce effective strategies ● Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks ● Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure ● Develop strategies and tactics to get the word and drive qualified traffic to our front door ● Deploy successful marketing campaigns and own their implementation from ideation to execution ● Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis ● Produce valuable and engaging content that attracts and converts our target groups ● Build strategic relationships and partner with key industry players, agencies and vendors ● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely ● Oversee and approve marketing material, from digital to hard copy brochures and case studies ● Measure and report on the performance of marketing campaigns, gain insight and assess against goals ● Analyze consumer behavior and adjust advertising campaigns accordingly Show less

Digital Marketing Manager

• Aug 2020 - Mar 2022

-Lead and initiate the promotion and advertising of special events and programs throughout the year, including creative strategy, copywriting, media strategy and media buy. -Work with creative/graphic design team on development of internal ad creative. -Responsible for all campaign maintenance including optimization suggestions & screen shots of all placements. -Track campaign results of all media plans, using learning to inform future media buys. -Conduct, collect and analyze research on our various audience segments to inform creative and media strategy -Drive the development and execution of a robust eCommerce strategy, factoring in industry trends, best practices, competitive strengths/weaknesses, governing policies and regulations to drive continued growth and expansion of Tile’s global direct-to-consumer business -Achieve targeted sales plans, align on key KPIs to deliver the financial goals for the business and manage to those KPIs in support of the operating plan. Set goals for the business in alignment with company’s strategy and prepare a plan to meet or exceed goals -Build and execute a promotional calendar. Manage a growing team of eCommerce vertical leads within Merchandising and CRO to start. -Partner with Performance Marketing, Brand & Product Marketing, Analytics, Design, Product Management, Sales and Ops to develop and drive the Site roadmap, merchandising strategies and marketing plans -Partner with Performance Marketing to provide regular forecasting updates to Finance and Operations, working with Sales and Operations to manage inventory needs -Work with Performance Marketing and Product Management to drive the overall site roadmap, keeping up-to-date with current technologies and trends including mobile, UX, personalization, AI, analytics, SEO and A/B testing tools/methodologies -In concert with Analytics and Product Management, lead the overall prioritization process for evaluating new features and enhancements, Show less

Marketing Consultant

• Jan 2020 - Jan 2021

-Lead and initiate the promotion and advertising of special events and programs throughout the year, including creative strategy, copywriting, media strategy and media buy. -Work with creative/graphic design team on development of internal ad creative. -Responsible for all campaign maintenance including optimization suggestions & screen shots of all placements. -Track campaign results of all media plans, using learning to inform future media buys. -Conduct, collect and analyze research on our various audience segments to inform creative and media strategy -Drive the development and execution of a robust eCommerce strategy, factoring in industry trends, best practices, competitive strengths/weaknesses, governing policies and regulations to drive continued growth and expansion of Tile’s global direct-to-consumer business -Achieve targeted sales plans, align on key KPIs to deliver the financial goals for the business and manage to those KPIs in support of the operating plan. Set goals for the business in alignment with company’s strategy and prepare a plan to meet or exceed goals -Build and execute a promotional calendar. Manage a growing team of eCommerce vertical leads within Merchandising and CRO to start. -Partner with Performance Marketing, Brand & Product Marketing, Analytics, Design, Product Management, Sales and Ops to develop and drive the Site roadmap, merchandising strategies and marketing plans -Partner with Performance Marketing to provide regular forecasting updates to Finance and Operations, working with Sales and Operations to manage inventory needs -Work with Performance Marketing and Product Management to drive the overall site roadmap, keeping up-to-date with current technologies and trends including mobile, UX, personalization, AI, analytics, SEO and A/B testing tools/methodologies -In concert with Analytics and Product Management, lead the overall prioritization process for evaluating new features and enhancements, Show less

Ecommerce Manager

• Dec 2019 - Dec 2020

-Lead and initiate the promotion and advertising of special events and programs throughout the year, including creative strategy, copywriting, media strategy and media buy. -Work with creative/graphic design team on development of internal ad creative. -Responsible for all campaign maintenance including optimization suggestions & screen shots of all placements. -Track campaign results of all media plans, using learning to inform future media buys. -Conduct, collect and analyze research on our various audience segments to inform creative and media strategy -Drive the development and execution of a robust eCommerce strategy, factoring in industry trends, best practices, competitive strengths/weaknesses, governing policies and regulations to drive continued growth and expansion of Tile’s global direct-to-consumer business -Achieve targeted sales plans, align on key KPIs to deliver the financial goals for the business and manage to those KPIs in support of the operating plan. Set goals for the business in alignment with company’s strategy and prepare a plan to meet or exceed goals -Build and execute a promotional calendar. Manage a growing team of eCommerce vertical leads within Merchandising and CRO to start. -Partner with Performance Marketing, Brand & Product Marketing, Analytics, Design, Product Management, Sales and Ops to develop and drive the Site roadmap, merchandising strategies and marketing plans -Partner with Performance Marketing to provide regular forecasting updates to Finance and Operations, working with Sales and Operations to manage inventory needs -Work with Performance Marketing and Product Management to drive the overall site roadmap, keeping up-to-date with current technologies and trends including mobile, UX, personalization, AI, analytics, SEO and A/B testing tools/methodologies -In concert with Analytics and Product Management, lead the overall prioritization process for evaluating new features and enhancements, Show less

Advertising Media Manager

• Feb 2018 - Dec 2019

• Art Directing Designs ads • Devising strategies to drive online Sales. • Tracking conversion rates and making improvements. • Developing and managing digital marketing campaigns. • Responsibility for planning and budgetary control of all digital marketing. • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media • Plan advertising and promotional campaigns • Plan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards • Negotiate advertising contracts • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses • Develop pricing strategies for products or services marketed to the target customers of a firm • Meet with clients to provide marketing or technical advice • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities * Managing all platform Ads ( Google Ads, Ads Manger, Snapchat, Twitter) * Managing Email Campaign Show less

Digital Marketing Manager

• Apr 2017 - Feb 2018

Digital Marketing Manager

• Aug 2016 - Apr 2017

• Art Directing Designs for websites and ads • Managing website projects • Customization for WHMCS • Devising strategies to drive online traffic to the company website. • Tracking conversion rates and making improvements to the website. • Developing and managing digital marketing campaigns. • Utilizing a range of techniques including paid search, SEO and PPC. • Overseeing the social media strategy for the company. • Managing online brand and product campaigns to raise brand awareness. • Managing the redesign of the company website. • Improving the usability, design, content and conversion of the company website. • Responsibility for planning and budgetary control of all digital marketing. • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Show less

Marketing Manager

• Feb 2014 - Aug 2016

- Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website. - Developing and managing digital marketing campaigns - Utilizing a range of techniques including paid search, SEO and PPC. - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Managing the redesign of the company website. - Improving the usability, design, content and conversion of the company website - Responsibility for planning and budgetary control of all digital marketing. - Evaluating customer research, market conditions and competitor data. - Review new technologies and keep the company at the forefront of developments in digital marketing. - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. - Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Plan, execute, and measure experiments and conversion tests. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. ​ Show less

Art Director

• Apr 2013 - Mar 2014

www.bezaat.com"Bezaat" is a portal specializing in the publication of classified ads free and provide coverage for all Arab countries ,has been the launch of the gate in 2009. Track "Bezaat" Company "Danat Technology" which is head quartered in the city of Dubai-Dubai Media City-and spread its branches in the United Arab Emirates, Saudi Arabia and Egypt at the moment and plans to expand and cover all the Arab countries during 2009 and 2010. User could "Bezaat”,of all the Arab countries, the inclusion of announcing very easily and free of charge across many categories a she can through the "Bezaat" access to the largest number of interested announcing within minutes..Print (brochures, posters, cards, annual reports, Magazine) and digital media working as e-marketing, make concept and media campaigns Brand development, web site traffic growth, web site UI and advertising revenue. In charge of layout and design of publications (training manuals, website, posters, brochures, business cards, letterheads, etc.), Make Template for Website, Online ads and Landing page.• Developed graphics, digital video effects, audio sweetening, streaming files for the web.• Worked closely with all the retail brands as well as all of the corporate departments, such as Legal, Marketing and Communications with internal media needs.• Social Media Specialist managing plan for Social media and monitoring all social media channels Show less

Advertising & Media Manager

• Apr 2012 - Mar 2013

“Eve Arabia” is an elegant, comprehensive news servicing website. The website content covers multiple issues concerning Arab ladies. It provides expanded multimedia services including videos, audio, photos about its news coverage. “Eve Arabia” guarantees interaction among its users while offering them a general content created especially for Arab ladies. Users can share the news and related content with family, friends and other users. Users can also post comments on the available content.• Print (brochures, posters, cards, annual reports, Magazine) and digital media working as e-marketing, make concept and media campaigns Brand development, web site traffic growth, web site UI and advertising revenue. In charge of layout and design of publications (training manuals, website, posters, brochures, business cards, letterheads, etc.), Make Template for Website, Online ads and Landing page.• Developed graphics, digital video effects, audio sweetening, streaming files for the web.• Worked closely with all the retail brands as well as all of the corporate departments, such as Legal, Marketing and Communications with internal media needs.• Video Editing, Make animation promo, Drawing, animation and creating the Intro for teeters of Eve Arabia online Channel and editing them.• Digitally cutting the files in order to determine the sequence of a video and determining what parts are usable, creating a 'rough cut' of the video and determining the exact cutting for the next and final stages and re-ordering and tweaking the content in order to ensure the logical sequencing and smooth running of the video and choose the right music for video• Assembling the final video production sequence, consisting of shots taken from the raw camera footage, contacting directly producers and graphic artists to assemble video content for national and local television distribution, providing non-linear video editing, image manipulation and color correction of all assigned productions Show less

Creative Graphic Designer & Video Editor

• Jan 2012 - Apr 2012

www.logta.comLogta.com is a new concept website that will change the consumer’s shopping experience to become “smart shoppers”. The site is in Arabic and English, covering Saudi Arabia, Egypt and UAE. Visitors in Logta can enjoy a variety of promotions by various brands, and retailers in the market to make faster and smarter shopping decisions. Logta.com is a first website to provide shoppers with a one-stop-shop on promotions for Cars, Electronics, Food items, travel and leisure, real estate, fashion and beauty, clothing amongst other categories.Working as ANIMATOR DESIGNER & Graphic Designer• Print (brochures, posters, cards, annual reports) and digital media working as e-marketing, make concept and media campaigns Brand development. In charge of layout and design of publications (training manuals, website, posters, brochures, business cards, letterheads, etc.), Make Template for Website, online Ads and Landing page.• Video Editing, Make animation promo, Drawing, animation and creating animation Character for online Videos Ads. Show less

Digital Marketing Manager (Part Time)

• Sep 2012 - Oct 2012

www.Hasrynews.com I creates comprehensive strategies using online media optimize (increasing the percentage of visitors that convert into customers) website content to ensure both search engine visibility and favorable user experience. Responsibilities include: • Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) practices. • Creation and execution of internet marketing plans that included use of pay-per-click advertising, digital promotional campaigns, search engine optimization, e-newsletter and its distribution. • Social Media Optimization and Marketing (SMO/SMM). • Develop and manage relationships with external vendors. • I implement my various skills on social medias to promote the brand and its services to drive traffic that connects and stays on the website. • Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience. • I assign marketing staff to supervise these social media platforms and provide regular updates on fans, followers and site visitors. • Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts. • Direct landing page optimization through use of multivariate testing and audience segmentation. • Manage customer service program. • Creation and execution of digital promotional campaigns • Keep up with any trends and convergence with other industries. • And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies. Show less

ExecutiveManager

• Jan 2011 - Jan 2012

Reporting to the Director, primarily responsible for 100,000 internal customers. Maintaining the Service Quality Customer Service Standards Library for the department, Managing and developing monthly incentive program and cost justifying. Supervising, motivating and developing team reward and recognition programs. Handling and swiftly resolving customer complaints in a professional and effective manner. Maintain the level of the branch sale and development during the period increases in profits.

Art Director

• Jan 2009 - Jan 2011

Work involved managing of full branding and marketing efforts for various clients. A marketing team leader for the whole stuff of the copywriter, illustrators and designers, by which I can give the job to the right person and achieve our goals in short time and with a professional view. Responsible for Designing and processing the business directory layout of the company. Responsible for Designing the website layout and making the main web templates for my team. Designing all the ads of both the company and its clients to be published in the business directory of the company. Show less

Senior Graphic Designer

• Feb 2008 - Jan 2009

In charge of layout and design of publications (training manuals, website, posters, brochures, business cards, Magazines, letterheads, fax headers, funder database, internal memo slips, etc.). Provided computer support and training, print (brochures, posters, cards, annual reports, books) and digital media, Work as interior design for kitchens, rooms, malls, villas etc.Development the computers and diagnose errors. Make adjustments on the network. Graduation projects for students in all departments (engineering, applied arts, etc. ...) Show less

Senior Graphic Designer (Part Time)

• Oct 2010 - Jan 2012

• In charge of layout and design of publications (posters, brochures, business cards, letterheads, fax headers, etc.) • print (brochures, posters, cards, annual reports, books) and digital media • Work as interior design for kitchens, rooms, malls, villas etc. • In charge of layout and design of publications (posters, brochures, business cards, letterheads, fax headers, etc.) • print (brochures, posters, cards, annual reports, books) and digital media • Work as interior design for kitchens, rooms, malls, villas etc.

Branch Manager

• Apr 2007 - Jan 2008

Reporting to the Company Director, primarily responsible for 16,000 internal customers and all external customers. Maintaining the Service Quality Customer Service Standards Library for the department, Managing and developing stores’ monthly incentive program and cost justifying. Supervising, motivating and developing team reward and recognition programs. Handling and swiftly resolving customer complaints in a professional and effective manner. Making deals to buy container from international companies internal and external. Maintain the level of the branch sale and development during the period increases in profits. Show less

Technical Support Specialist

• Dec 2006 - Apr 2007

• Proof reading magazine content.From October 2010 to January 2012:Senior Graphic Designer in S.G Group For Interior Design (Part Time)• In charge of layout and design of publications (posters, brochures, business cards, letterheads, fax headers, etc.)• print (brochures, posters, cards, annual reports, books) and digital media• Work as interior design for kitchens, rooms, malls, villas etc.From December 2009 to October 2010:IT Manager in El-Gharbya Western Telecom (Part Time)• Development the computers and diagnose errors.• Network administration.• Work server to save the company information & data.• Make adjustments on the server of the company and some programs sensitive BalanceFrom December 2006 to January 2008:Bedaya For Computer Service (Full Time)Technical Support• Development the computers and diagnose errors.• Make adjustments on the network.• Network Administration.• PC repair and maintenance MotherboardPresales and MarketingMaking deals with internal and external companies. Show less

Web Designer & IT Specialist

• Jun 2006 - Dec 2006

Web Designer in a team of eight other graphic designers I was the only responsible for submitting logo proof and cooperate with my team in making the website screenshots, developing websites, Design and create ads. In charge of layout and design of publications (training manuals, website, posters, brochures, business cards, letterheads, fax headers, funder database, internal memo slips, etc.), Provided computer support and training. IT Manager • Development the computers and diagnose errors. • Make adjustments on the network. • Network Administration. • Work server to save the company information. Show less