Experience

NOVY Egypt

• Egypt
• Food and Beverage Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Sep 2023 - Present

  6th of October, Al Jizah, Egypt • Create concepts, sketch, design options for new product packaging, POS materials & other marketing tools. • Maintain brand consistency throughout all marketing, packaging materials. • Work closely with marketing team and providing concepts or ideas with regarding to marketing plans / new initiatives (new products, activation, exhibitions). • Collaborating with internal functions (R&D, quality, purchasing, export, trade marketing) to ensure achieving business objectives. •… Show more • Create concepts, sketch, design options for new product packaging, POS materials & other marketing tools. • Maintain brand consistency throughout all marketing, packaging materials. • Work closely with marketing team and providing concepts or ideas with regarding to marketing plans / new initiatives (new products, activation, exhibitions). • Collaborating with internal functions (R&D, quality, purchasing, export, trade marketing) to ensure achieving business objectives. • Collaborating with external partners such as packaging print houses, advertising agencies, activation agencies, social media agencies to ensure proper use & implementation of packaging & co. designs. • Suggest and improve the tonality and performance of all the graphics used inside the organizations & across social media accounts. • Regularly track and get insights into new design trends or concepts. • Support and suggest cost reduction initiatives for packaging, printing materials in coordination with marketing, R&D, quality & purchasing team. Show less



Unicharm Gulf Hygienic Industries Ltd.

• Saudi Arabia
• Consumer Goods
• 300 - 400 Employee

• Graphic Design Supervisor

  • Feb 2021 - Sep 2023

  Cairo, Egypt • Designing all packaging for new and existing products. • Designs marketing Material including but not limited to (Internal Branding, POSM, Display units, Outdoors, Giveaways, Uniforms) • Ensure all packaging material developed/ finalized of existing and new products are according to brand manual. • Ensure all UCMENA branding material are according to brand & corporate guidelines. • Worked with PR, Sales and Marketing Managers to design new POS materials and provide creative assets… Show more • Designing all packaging for new and existing products. • Designs marketing Material including but not limited to (Internal Branding, POSM, Display units, Outdoors, Giveaways, Uniforms) • Ensure all packaging material developed/ finalized of existing and new products are according to brand manual. • Ensure all UCMENA branding material are according to brand & corporate guidelines. • Worked with PR, Sales and Marketing Managers to design new POS materials and provide creative assets for specific brands. • Review color separations and provide input to Production. • Attend the print proof and make sure the print of design, colors and specifications as per requirement • Executing the designs as per the business plan requirements. • Promoting new ideas of designs to develop UCMENA products. • Ensuring the accurate use of brands, characters, colors and printing quality before presenting it to the market to achieve zero printing mistakes. • Communicating with Quality Control, Packaging Line and Marketing Dep. • Developing design briefs by gathering information and data through research. • Present finalized ideas and concepts to graphic design Manager for review and approval in order to be presented to marketing department. • Using innovation to redefine a design brief within the constraints of cost and time. • Developing concepts, graphics and layouts for product illustrations, company logos, and website. • Determining size and arrangement of illustrative material and copy, and font style and size

• Senior Graphic Designer (FMCG)

  • May 2018 - Sep 2023

  Egypt Unicharm Middle East & North Africa, Egypt May 2018 - Present Unicharm Multinational Company working in Manufacturing & Selling baby care, feminine care and health care products across Middle East & Africa. Main Products (BabyJoy - Sofi - Moony - Lifree) Senior Graphic and Packing Designer • • Designing all packaging for new and existing products. • Designs marketing Material including but not limited to (Internal… Show more Unicharm Middle East & North Africa, Egypt May 2018 - Present Unicharm Multinational Company working in Manufacturing & Selling baby care, feminine care and health care products across Middle East & Africa. Main Products (BabyJoy - Sofi - Moony - Lifree) Senior Graphic and Packing Designer • • Designing all packaging for new and existing products. • Designs marketing Material including but not limited to (Internal Branding, POSM, Display units, Outdoors, Giveaways, Uniforms) • Ensure all packaging material developed/ finalized of existing and new products are according to brand manual. • Ensure all UCMENA branding material are according to brand & corporate guidelines. • Worked with PR, Sales and Marketing Managers to design new POS materials and provide creative assets for specific brands. • Review color separations and provide input to Production. • Attend the print proof and make sure the print of design, colors and specifications as per requirement • Executing the designs as per the business plan requirements. • Promoting new ideas of designs to develop UCMENA products. • Ensuring the accurate use of brands, characters, colors and printing quality before presenting it to the market to achieve zero printing mistakes. • Communicating with Quality Control, Packaging Line and Marketing Dep. • Developing design briefs by gathering information and data through research. • Present finalized ideas and concepts to graphic design Manager for review and approval in order to be presented to marketing department. • Using innovation to redefine a design brief within the constraints of cost and time. • Developing concepts, graphics and layouts for product illustrations, company logos, and website. • Determining size and arrangement of illustrative material and copy, and font style and size.



AALCO Group (Qatar)

• Senior Graphic Designer

  • Jun 2013 - Apr 2018

  Qatar AALCO Solutions, Doha - Qatar Jun 2013 - Apr 2018 Is an advertising company and part of AALCO Group of Companies which is an ISO 9001:2008 Certified Company located at Doha- Qatar was established in 1976. Senior Graphic Designer • Designing and implementing corporate logos and brand graphics • Suggesting improvements on design and functionality • Presenting fresh brand approaches to… Show more AALCO Solutions, Doha - Qatar Jun 2013 - Apr 2018 Is an advertising company and part of AALCO Group of Companies which is an ISO 9001:2008 Certified Company located at Doha- Qatar was established in 1976. Senior Graphic Designer • Designing and implementing corporate logos and brand graphics • Suggesting improvements on design and functionality • Presenting fresh brand approaches to clients • Building and maintaining strong, long-lasting customer relationships • Meeting with the new & current clients to discuss the business objectives and requirements • Outlining and presenting specifications for all design requirements. • End-to-End development of all projects from genesis to delivery. • Developing design briefs that suit the client's purpose. • Mentoring team members in development and project progression. • Successfully spearhead campaigns on social media platforms including Facebook, Instagram, etc. • Create, and manage social media content. • Presenting clients with multiple design options and ensuring overall satisfaction and direction. • Presenting final ideas and concepts to clients. • Events planning, branding and organizing. • Design, Graphs, Illustrations and other Artwork for advertisements and stationary (brochure, flyers, posters, indoors & outdoors banners). • Helping with company branding including business cards, letter heads etc. • Editing videos to use on website, YouTube and social media channels. • Keeping the website up to date and adding additional information and features as required. • Updating social media with latest news and developments • Web Page Design, Website Re Designs & Website Layout Design. • Photography & video shooting. Show less



Bakir Designs

• Graphic Designer

  • Sep 2010 - Jun 2013

  Egypt • Meeting with the new & current clients to discuss the business objectives & requirements of the job. • Outlining and presenting specifications for all design requirements. • Hands on development of all projects from genesis to delivery. • Developing design briefs that suit the client's purpose. • Leading team members in project development and execution. • Create full design and branding campaign propositions • Presenting final ideas and concepts to clients. • Liaising… Show more • Meeting with the new & current clients to discuss the business objectives & requirements of the job. • Outlining and presenting specifications for all design requirements. • Hands on development of all projects from genesis to delivery. • Developing design briefs that suit the client's purpose. • Leading team members in project development and execution. • Create full design and branding campaign propositions • Presenting final ideas and concepts to clients. • Liaising with the developers from the cross functional teams to ensure all designs are consistent and brief. • Events planning, branding and organising. Show less