Ahmed Al-Hassan

Senior Strategic Planner at XELEMENT
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Contact Information
us****@****om
(386) 825-5501
Location
Riyadh, Saudi Arabia, SA
Languages
  • English -
  • Arabic -

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Credentials

  • International Baccalaureate Diploma Programme
    International Baccalaureate
    Jun, 2015
    - Nov, 2024
  • Content Marketing Certified
    HubSpot Academy
    Apr, 2020
    - Nov, 2024

Experience

  • XELEMENT
    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Strategic Planner
      • Jul 2020 - Present

      Planning and directing clients' strategic and long-range goals. Conduct research and reviews to identify strengths and weaknesses and to evaluate marketing effectiveness. Make recommendations based on emerging trends, expansion opportunities, competitive threats, viability of outside business partners, and internal business process improvement.

    • Strategic Planner
      • Aug 2019 - Jul 2020

      • Establish good working relationship with clients’ brands. Responsibility for day to day management of research relating to the brand and advertising.• Proactively suggest new means of developing and understanding the brand• Clearly articulate a strategic vision in a confident and persuasive manner to clients and teams• Analyze existing data for the client's product• Highlight the differences between consumers' current perception of the brand and the way in which the client wishes the brand to be perceived• Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy• Present full communication strategies to positively impact the thinking of all parties involved in the communication activities. Show less

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2018 - Aug 2018

      Collaborate with the Braun team working closely with the brand manager and associate brand manager to: ◦ conduct research to identify market trends and target consumers' preferences ◦ create marketing plans to increase brand awareness ◦ ensure brand presence in online and offline channels ◦ research competition and identify opportunities for growth ◦ participate in organizing promotional events to positively present our company Collaborate with the Braun team working closely with the brand manager and associate brand manager to: ◦ conduct research to identify market trends and target consumers' preferences ◦ create marketing plans to increase brand awareness ◦ ensure brand presence in online and offline channels ◦ research competition and identify opportunities for growth ◦ participate in organizing promotional events to positively present our company

  • Boulevard Artists
    • United States
    • Advertising Services
    • Social Media Marketing and Market Research Analyst (Freelance)
      • Sep 2017 - May 2018

      Develop brand awareness and online reputation through content creation and management. Gathering and analyzing market data on consumers, competitors, and existing market conditions to examine potential and available clients who would like to take advantage of our services. • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations • Understand business objectives and design surveys to discover prospective customers’ preferences • Compile and analyze statistical data using modern and traditional methods to collect it • Interpret data, formulate reports and make recommendations • Use online market research and catalogue findings to databases • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation • Remain informed on market trends, other parties researches and implement best practices • Develop and design a website to promote various content Show less

  • XELEMENT
    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • May 2016 - May 2018

      The Account Executive responsibilities include: - Creating marketing campaigns for clients - Brand development, corporate identity, concept development. - Advertising, campaign development: ATL & BTL - Consultancy, marketing strategy - Manage Social media accounts - Project Manager - Copywriting The Account Executive responsibilities include: - Creating marketing campaigns for clients - Brand development, corporate identity, concept development. - Advertising, campaign development: ATL & BTL - Consultancy, marketing strategy - Manage Social media accounts - Project Manager - Copywriting

  • J. Walter Thompson MEA
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • Feb 2013 - Feb 2013

      Shadow full-time employees and actively engage with members of the various departments to fully understand the cohesive work at the advertising agency. Worked closely with the account team assisting in idea creation for various projects and campaigns, participated in pitches, and worked behind the scenes of a photo shoot. Shadow full-time employees and actively engage with members of the various departments to fully understand the cohesive work at the advertising agency. Worked closely with the account team assisting in idea creation for various projects and campaigns, participated in pitches, and worked behind the scenes of a photo shoot.

Education

  • Fordham Gabelli School of Business
    Bachelor’s Degree
    2015 - 2019
  • American International School Riyadh
    High School
    2008 - 2015
  • Columbia University in the City of New York
    2014 - 2014

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