Experience

Talabeyah

• Egypt
• Internet Publishing
• 100 - 200 Employee

• Head of Sales

  • Dec 2022 - Present

• Regional Sales Manager

  • Jun 2022 - Dec 2022

  Regional Sales Manager Delta&UE

• Growth Manager

  • Mar 2022 - Jun 2022



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2021 - Mar 2022

• Shopper and trade marketing manager

  • Sep 2019 - Sep 2021

• Shopper and Trade Marketing Executive

  • Aug 2018 - Aug 2019

  • Responsible for shopper and trade marketing activities (promotions, shopper experience and trade programs) for all Danone portfolio (54 SKU) across 4 national regions and 5 selling channels. • Provided performance data and category management analysis, to analyze the market gap and provide sales initia-tives. • Forecasting and building the sales volume for any new product launch.• Led more than 5 new product launches in less than 1 year• Expertise in creating a marketing program for retail outlets. (Led more than 6 campaigns) • Designed new interactive point of sale materials. Show less

• Supply and production planner

  • Aug 2017 - Aug 2018

  Key Achievements • Developed a daily production planning system instead of weekly system that monitors product freshness and expiration, based on daily sales. The system is designed to track the production order VS daily sales, in terms of finished good's freshness, coverage, expiry in chamber and market out of stock. And it also tracks the produced batch Vs the selling date, • Developed an integrated production plan system (for 8 SKUs) that runs automatically and gives the most optimized finished goods freshness.• Built a robust module for the Raw & Pack ordering method, by building an automated ordering tool connected to the MRP that builds a full year pipeline for all materials, through optimizing the ordering pattern and quantity. The rational is to compare all the possible order combination for rolling 12 months volume, in terms of holding cost, caring cost and opportunity cost of cash flow. It’s also beneficial for any hedging decision, so it can compare the future price increase impact on changing the ordering pattern. • Optimized raw & pack stock level that yields annual productivity on warehouses outsourcing cost per ton through developing a system that visualizes and tracks the WH capacity Vs 1 year materials ordering plan.Responsibilities:• Responsible for Securing and pipe-lining raw and pack materials for cheese category • Responsible for optimizing and automating a Materials Requirement Planning tool• Lead the weekly production scheduling process for the Cheese factory including: production volumes per line, planned maintenance, milk supply, warehouses capacity, and shutdowns, to assure product availability, operations cost per ton optimization, and asset utilization.• Report monthly achievements in stock level optimization (DIO), operational efficiency, and customer service level KPIs • Plan annual production master-schedule to assess factory production capacity per product and align teams on capacity status Show less



Paste and Juice

• Egypt
• Food & Beverages
• 1 - 100 Employee

• Export sales intern

  • May 2017 - Jul 2017