Aftermarket Specialist

• Apr 2023 - Present

Product Support Representative (Parts and Service Sales / PSSR)

• Jan 2020 - Apr 2023

Engineering Division of DAL Group - SUTRAC is the Dealer Rep for Caterpillar, and Distributor of Atlas Copco Air Compressor in Sudan.• Managed all requests and sales of parts and service and Maintenance contracts preparation including budgeting and costing. • Prepared sales forecast, sales reports, and annual sales plan. • Covered the market by performing customer visits and customer growth through the implementation of CX and using the CRM system to track opportunity, close rates and logging daily activities.• Performed technical analysis inspections on the customer’s fleet and updated the client’s machine population database.• Implemented the Caterpillar Sales Coverage Guide and met the Planned Annual Rate (PAR) target by managing a customer list with 225+ customers, resulting in a 7% increase in market share.• Successfully met sales targets in parts and service, resulting in a 15% revenue growth and increase by working with various industries such as construction, power generation, mining, oil and gas, agriculture, and non-governmental organizations (NGOs).• Acquired a well-known oil and gas customer in a CVA and became a single source for supplying spare parts and service, which covered the entire customer fleet, resulting in a 7% revenue increase. Show less

Parts and Service Sales Engineer

• Apr 2018 - Jan 2020

Engineering Division of DAL Group - DAL MOTORS Company is the dealer for Mercedes, Mitsubishi, Fuso and KIA. • Manage spare parts and service requests, providing high levels of customer satisfaction.• Prepared sales forecast, sales reports, annual sales plan and weekly sales performance reports and reviews along with execution of sales plan with corrective actions after review.• Achieve parts sales targets and report daily activities on the CRM system.• Offer customers full range of parts and ensure maintenance is carried out per manufacturer recommendations in addition to smooth delivery of spare parts to customers. • Promoted all product support offerings to increase and achieve the growth of aftermarket solutions goals.• Corresponding with customers for quotations/receiving complaints and providing information on products as well as liaising internal departments when required (Finance, Service, Supply Chain, etc.).• Develop new leads and opportunities of aftermarket solutions sales and action plans, depending on market feedback and customer insights to minimize lost sales.• Collect market feedback and implement new aftermarket solutions that keep up to date with industry trends and the changing market demand. Show less

Sales Engineer

• Oct 2017 - Apr 2018

Mahgoub Sons Engineering is the dealer for Massey Ferguson tractors, harvesters, and agricultural equipment’s in addition to Agro Chemical Products and full range of agricultural services. - Advised in proper equipment utilization and applications to enhance greater productivity or lower operation costs by using the right agricultural machinery, tractor, harvester, and implements and focusing on customer visits & outdoor sales activities. - Advise Customers on Agro Chemical Products (fertilizers, pesticides and herbicides) to corporate/retail as well as local and imported varieties of seeds from Europe, India and China and ensure that Chemicals are certified by local authorities. - Provide full farming and agricultural services to customers in the local market - Reported performance and activities through CRM system and VOC on product performance. - Follow up on contractual requirements, financing of sales deals and other such documents. - Coordinated field days and marketing campaigns that effectively increased revenue and opportunity growth by 17%. - Delivered outstanding results and drove territory growth, co-opened a new branch in River Nile State territory covered agricultural projects in the area and increased revenue growth by 8%. Show less