Ahmed Moussa
Chairman Of The Board at Rubik Advertising- Claim this Profile
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Arabic Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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French Elementary proficiency
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Bio
Aya Nasr
Creative , smart and great entrepreneur .
Aya Nasr
Creative , smart and great entrepreneur .
Aya Nasr
Creative , smart and great entrepreneur .
Aya Nasr
Creative , smart and great entrepreneur .
Credentials
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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-ChampaignDec, 2015- Nov, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-ChampaignJun, 2015- Nov, 2024 -
Marketing in a Digital World
University of Illinois at Urbana-ChampaignMay, 2015- Nov, 2024 -
An Introduction to Marketing
University of PennsylvaniaDec, 2014- Nov, 2024
Experience
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Rubik Advertising
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Egypt
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Advertising Services
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1 - 100 Employee
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Chairman Of The Board
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Jan 2018 - Present
- Built entire marketing strategy for clients, including budgets, forecasts and workflow, and campaign management. - Brand awareness, online marketing campaigns, holistic marketing integration with print, broadcast, and digital, as well as monitoring research, competitive intelligence, and tracking all marketing efforts for ROI. - Digital Strategy for a wide range of clients across Egypt including every aspect of the digital spectrum for e-commerce, start-ups, and even a political client abroad. - Oversee user testing and UX principles to ensure loyalty and low abandonment ratios. This involves extensive A/B testing, regular user testing, and expert analytics data interpretation. Many companies try to sell acquisitions when bounce or abandonment ratios are high. In contrast, I ensure these are low before we spend marketing resources on acquisitions. This ensures optimal funnel conversions! - Provided user experience consulting for a social media platform. Implemented several UX changes. Show less
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Sanford Royce
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Switzerland
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Technology, Information and Media
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1 - 100 Employee
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Member of the Board of Advisors
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Dec 2022 - Present
Is a global media and communications network with over 300+ assets and properties in business, finance, healthcare, and sports. The network’s headquarters is in Zurich, and has representations in London, Singapore, Netherlands, and Dubai. As a Board Advisory member, I help oversee the Editorial Integrity and Partnership opportunities for the network. Is a global media and communications network with over 300+ assets and properties in business, finance, healthcare, and sports. The network’s headquarters is in Zurich, and has representations in London, Singapore, Netherlands, and Dubai. As a Board Advisory member, I help oversee the Editorial Integrity and Partnership opportunities for the network.
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CIC - Canadian International College
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Egypt
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Education Administration Programs
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200 - 300 Employee
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Social Media Instructor
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Mar 2022 - Present
- To deliver course material as per the pre-decided curriculum. - To create/update course material to ensure all the latest trends and best practices are covered. - Innovate and improve teaching methods and processes basis past classroom experiences. - To upgrade self-knowledge across all courses offered, Social Media Marketing, AdWords, SEO, Email Marketing, Google ads, etc. - To be able to customize and deliver course material to both individuals and groups depending upon their existing understanding of the topic. Show less
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Enactus New Cairo
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Non-profit Organizations
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1 - 100 Employee
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Marketing Instructor
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Mar 2022 - Present
- To deliver course material as per the pre-decided curriculum. - To create/update course material to ensure all the latest trends and best practices are covered. - Innovate and improve teaching methods and processes basis past classroom experiences. - To upgrade self-knowledge across all courses offered, Social Media Marketing, AdWords, SEO, Email Marketing, Google ads, etc. - To be able to customize and deliver course material to both individuals and groups depending upon their existing understanding of the topic. Show less
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Savvy Investment
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Egypt
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Real Estate
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Chief Executive Officer
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Feb 2019 - Oct 2021
- Managing several Managers, each leads leaders who have agents - Leading the teams that sells New Homes to potential customers in luxury Compounds & Resorts - Leading the teams, train them, manage performance, generate reports, and deliver targets. - Maintaining the relationship with investors and stakeholders and offering new business opportunities. - Managing several Managers, each leads leaders who have agents - Leading the teams that sells New Homes to potential customers in luxury Compounds & Resorts - Leading the teams, train them, manage performance, generate reports, and deliver targets. - Maintaining the relationship with investors and stakeholders and offering new business opportunities.
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Sky Bridge Development
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Egypt
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Real Estate
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1 - 100 Employee
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Marketing Director
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Jul 2017 - Jan 2018
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.- Research competitors to stay current with similar products or services on the market.- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.- Create and maintain a successful brand and image that attracts customers to the product or service- Develop marketing strategies for new products or services that comply with current company standards. Show less
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Head Of Digital
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Feb 2017 - Jul 2017
- Experience of successfully leading a multi-disciplinary digital team - A strong track record in leading large, complex digital projects.- Experience of managing and leading the development of a large and engaged social media presence on behalf of an organisation; successfully protecting and enhancing brand and engagement - A successful record in growing online communities in size and engagement- Experience of working with stakeholders to translate a broad range of aims and objectives into an effective, measurable digital programme that is aligned to the overall digital strategy- A strong track record in generating engaging content across a range of digital channels and media- Experience of planning digital marketing campaigns utilising full range of techniques and measurement available to ensure maximum return on investment (ROI) for organisation- Experience of working on multi-channel campaigns in collaboration with a range of stakeholders and suppliers to deliver optimum experience and results. - Experience of working with content management systems Show less
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TSM Mall Management
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Egypt
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Aug 2016 - Jan 2017
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.- Research competitors to stay current with similar products or services on the market.- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.- Create and maintain a successful brand and image that attracts customers to the product or service- Develop marketing strategies for new products or services that comply with current company standards. Show less
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Social Media Manager
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Mar 2016 - Aug 2016
- Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilizing a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content and conversion of the company website- Responsibility for planning and budgetary control of all digital marketing- Evaluating customer research, market conditions and competitor data.- Review new technologies and keep the company at the forefront of developments in digital marketing. Show less
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Virgo Communication
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Egypt
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Telecommunications
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2015 - Mar 2016
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising -campaigns - Enforce brand marketing guidelines in trademarks, logos, and publications. - Drive profitable sales, brand growth and loyalty for a number of business areas. - Perform lead generation. - Provides information by collecting, analyzing, and summarizing data and trends. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies. - Collaborate with internal teams to create landing pages and optimize user experience. - Collaborate with agencies and other vendor partners - Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website. - Developing and managing digital marketing campaigns - Responsibility for planning and budgetary control of all digital marketing. - Evaluating customer research, market conditions and competitor data. - Operate as the lead point of contact for any and all matters specific to customers. - Engaging in project management duties. Show less
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BMW Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Digital Marketing Manager
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Nov 2013 - Oct 2015
- Designing the building’s Network, telephone & surveillance infrastructure. - Technological equipment consultancy. - Develop and optimize online marketing initiatives to drive customer acquisition. - Manage and maintain the web sites. - Create and optimize targeted and custom landing pages and micro-sites. - Implement, analyze, and optimize organic and paid search engine marketing activities. - Implement and execute email campaigns to nurture leads and customers. - Analyze and provide weekly & monthly digital marketing metrics and lead status reports. - Develop and manage content-based Social Networks and Blog Sites Show less
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Yaki
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Egypt
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Human Resources Services
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1 - 100 Employee
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Chief Digital Officer
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Aug 2009 - Feb 2014
- Earning company-wide commitment. - Getting everyone on board with the digital vision. - Developing a digital strategy mission statement. - Designing and implementing the company's digital road map. - Creating the bridge between data and the business operations. - Focusing on the relationship between the data and the customer. - Maintaining links with experts. - Maintaining a balance between business and technology. - Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation. - Creating and executing social strategies that grow brand loyalty on social networks. - Determining key influencers and empowering those individuals with tools to promote branding and corporate messages. - Developing new revenue streams. - Keeping up with the latest IT innovations in order to maintain a fresh digital strategy. - Using data to explain how the IT department contributes to an organization's ROI. Show less
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IG
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Egypt
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Organization Development Specialist
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Apr 2013 - Aug 2013
- Create and implement programs at work that connect employees with business goals. - Consult with management and other leadership to identify business processes. - Identify and evaluate business initiatives to ascertain appropriate programs that meet company goals. - Develop methods for data file formatting, data analysis methodologies, and management reporting. - Create effective strategic planning methods. - Identify data collection tools, data sources, benchmarks, and performance targets. - Implement organizational effectiveness intervention. - Create competency models. - Develop team-building exercises and workshops. - Help employees create project timelines and deadlines. - Implement major changes in all aspects of operation. - Talk with management to identify specific work situations requiring employees to better understand changes in policies, procedures, regulations, and technologies. - Develop methods of measuring if performance management aligns with organizational goals. - Resolve conflict within groups. - Diagnose potential organizational problem areas. - Recommend training and development systems. - Create definitions of desired individual or group performance. Show less
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Education
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2019 -
University of Illinois at Urbana-Champaign
Master of Business Administration - MBA, Digital Marketing -
2014 - 2014
University of Pennsylvania
Certificate, Marketing -
2005 - 2009
New Cairo Academy
Bachelor's degree, Economics
Community
