Ahmad Yassin
Senior Marketing & Communications Manager at Knowledge Group LLC- Claim this Profile
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Bio
Mahmoud M. Fahmy
As a group member at the Marketing Department at ADUKG; Ahmad was an excellent and extremely important part of the team. His thinking is very Marketing oriented and talented in our field to the point that his ideas have been essential in the growth of the department. He's also a very hard worker who thinks out of the box and is always striving to learn.
Khalid AbuSharia
Ahmed is an innovative marketer who is able to develop and execute successful marketing campaigns. He was highly creative, proactive and full of enthusiasm. I found him always eager to learn and keen on acquiring the knowledge to excel at his work. More importantly, he is very professional and has the right attitude that smart managers look for in candidates.
Mahmoud M. Fahmy
As a group member at the Marketing Department at ADUKG; Ahmad was an excellent and extremely important part of the team. His thinking is very Marketing oriented and talented in our field to the point that his ideas have been essential in the growth of the department. He's also a very hard worker who thinks out of the box and is always striving to learn.
Khalid AbuSharia
Ahmed is an innovative marketer who is able to develop and execute successful marketing campaigns. He was highly creative, proactive and full of enthusiasm. I found him always eager to learn and keen on acquiring the knowledge to excel at his work. More importantly, he is very professional and has the right attitude that smart managers look for in candidates.
Mahmoud M. Fahmy
As a group member at the Marketing Department at ADUKG; Ahmad was an excellent and extremely important part of the team. His thinking is very Marketing oriented and talented in our field to the point that his ideas have been essential in the growth of the department. He's also a very hard worker who thinks out of the box and is always striving to learn.
Khalid AbuSharia
Ahmed is an innovative marketer who is able to develop and execute successful marketing campaigns. He was highly creative, proactive and full of enthusiasm. I found him always eager to learn and keen on acquiring the knowledge to excel at his work. More importantly, he is very professional and has the right attitude that smart managers look for in candidates.
Mahmoud M. Fahmy
As a group member at the Marketing Department at ADUKG; Ahmad was an excellent and extremely important part of the team. His thinking is very Marketing oriented and talented in our field to the point that his ideas have been essential in the growth of the department. He's also a very hard worker who thinks out of the box and is always striving to learn.
Khalid AbuSharia
Ahmed is an innovative marketer who is able to develop and execute successful marketing campaigns. He was highly creative, proactive and full of enthusiasm. I found him always eager to learn and keen on acquiring the knowledge to excel at his work. More importantly, he is very professional and has the right attitude that smart managers look for in candidates.
Credentials
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Fellow Membership
The Learning and Performance InstituteDec, 2019- Nov, 2024 -
Award in Digital Strategy
CIM | The Chartered Institute of MarketingJan, 2017- Nov, 2024 -
Internal Assessor Training
EFQMJul, 2015- Nov, 2024 -
Leaders for Excellence Training
EFQMJul, 2015- Nov, 2024 -
Heartsaver First Aid Course
American Heart Association | American Stroke AssociationFeb, 2015- Nov, 2024 -
Professional Digital Marketing Diploma
Digital Marketing InstituteJun, 2014- Nov, 2024 -
Strategic Social Media Marketing Certification
Social Media Marketing UniversityOct, 2013- Nov, 2024 -
CIM Chartered Marketer MCIM Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024
Experience
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Knowledge Group LLC
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United Arab Emirates
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Business Skills Training
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1 - 100 Employee
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Senior Marketing & Communications Manager
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May 2022 - Present
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Head of Marketing & Communications
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Jul 2013 - Jun 2022
Achievements: Developed & Implemented organization’s Marketing Strategy and action plan to support organizational growth strategy Developed & Implemented organization's Digital Marketing plan, Including Social Media Plan, SEO Plan, Website Development, Mobile App Development, Email Marketing & Marketing Automation Plan, SEM, PPC, Affiliate Marketing, Digital PR, Influencer Marketing & Digital Analytics Developed organization's Customer Journey & Customer Decision-Making Process Developed & Implemented organization's Content Marketing Plan Developed & Implemented organization’s PR and Communication plan Initiated business intelligence processes including: o Comprehensive competitor analysis o Ongoing competitor monitoring o Ongoing product and customer analysis review o Partnership Analysis Conducted several bench-marking projects for: o Website Developmento Mobile Apps Development o Product Development o Branding o Digital Media Tools and TacticsMarketing Activities: Executing Marketing Processes and Procedures within decided time-frames meeting EFQM & ISO 9001:2008 Standards. Event Management:o Creating events themeso Conducting market research around event themes to generate research studieso Creating and implementing event marketing plano Managing online and offline event marketing channelso Forging strategic and media partnershipso Monitoring and controlling event management processeso Managing team for building the target data for each evento Manage event sales processo Event post-analysis and stakeholder reporting Rebranding Project:o Manage rebranding processes with JWT and NintheSpaceo Creating rebranding launch campaign Implement CSR initiatives internally (staff) & externally (community) Leading the Internal CSR Committee: Won the 1st place in the Arabian CSR Award 2017
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GP Strategies Corporation
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United States
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Business Consulting and Services
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700 & Above Employee
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Head of Marketing & Communications-MENA
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Jul 2013 - Dec 2021
Achievements: Developed & Implemented organization’s Marketing Strategy and action plan to support organizational growth strategy Developed & Managed the implementation of Marketing, Branding, PR and communication Plans to our regional and local clients on large consulting and L&D projects Developed & Implemented organization's Digital Marketing plan, Including Social Media Plan, SEO Plan, Website Development, Mobile App Development, Email Marketing & Marketing Automation Plan, SEM, PPC, Affiliate Marketing, Digital PR, Influencer Marketing & Digital Analytics Developed organization's Customer Journey & Customer Decision-Making Process Developed & Implemented organization's Content Marketing Plan Developed & Implemented organization’s PR and Communication plan Event Management:o Creating events themeso Conducting market research around event themes to generate research studieso Creating and implementing event marketing plano Managing online and offline event marketing channelso Forging strategic and media partnershipso Monitoring and controlling event management processeso Managing team for building the target data for each evento Manage event sales processo Event post-analysis and stakeholder reporting
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Abu Dhabi University
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United Arab Emirates
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Higher Education
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700 & Above Employee
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Marketing Specialist
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Jul 2012 - Jul 2013
Implementing marketing plan and executing marketing activities of Abu Dhabi University Knowledge Group - The training & development and consulting arm of Abu Dhabi University.
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Marketing Coordinator
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Jul 2011 - Jul 2012
Implementing marketing plan and executing marketing activities of Abu Dhabi University Knowledge Group - The training & development and consulting arm of Abu Dhabi University.
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Education
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2021 - 2022
The Wharton School
Marketing Analytics Certificate -
2016 - 2017
Chartered Institute of Marketing
Postgraduate Diploma In Marketing, Level 7 -
2007 - 2010
Rafik Hariri University
Bachelor, Marketing, Business
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