Manager

• Sep 2022 - Present

Project Leader

• May 2022 - Aug 2022

o Led a current state assessment & ecosystem mapping of early childhood environment standards for AlMuhaidib Social Foundation. o Co-led an establishment strategy for a high-performing international school in Aseer region for the Aseer Development Authority. o Led a current state assessment & ecosystem mapping of early childhood environment standards for AlMuhaidib Social Foundation. o Co-led an establishment strategy for a high-performing international school in Aseer region for the Aseer Development Authority.

Senior Consultant

• Oct 2017 - Oct 2019

o Developed a nationwide communication strategy to enhance the attractiveness of the nursing profession for the Ministry of Health.o Executed the setup of the national Behavioral Insights Unit for the Center for Strategic Development by securing collaborators for trials, managing internal stakeholders, directing team, and aligning client.o Designed and implemented behavioral interventions for collaborators such as HRDF and and a nonprofit organization, increasing targeted behavior by 6-10% for the nonprofit.o Developed a behavioral change framework for the General Sports Authority to strategically guide public-facing initiatives by conducting goal identification and capacity building workshops with internal stakeholders.o Executed the Strategy Revamp Project for Zahra Association and facilitated workshops for the leadership team.o Led capacity building within the company by conducting internal workshops for behavioral science.o Contributed to the Business Transformation Project for Basamh Trading and Industries Group and facilitated workshops for the leadership team. Show less

Consultant

• Feb 2017 - Sep 2017

o Created a comprehensive communication strategy and implementation plan for the Ministry of Economy and Planning, increasing buy-in, understanding, and public sentiment for their initiatives. o Led and successfully delivered the branding stream of workshops for the Social Protection System under MEP by setting a robust execution plan and coordinating closely with the stakeholders.o Managed the successful execution of the Khalwat AlAzm retreat for the Saudi-UAE Coordination Council by closely overseeing the event management company and coordinating with the client. Show less

Project Manager

• Aug 2016 - Dec 2016

o Led and executed a profitability improvement project from proposal to project delivery for a design and advertising agency, analyzed revenue and cost, and forecasted profitability for next 5 years.o Documented standard operating procedures for a health club.o Oversaw and managed team by delegating tasks and coordinating with junior staff.

Senior Consultant

• Aug 2015 - Jul 2016

o Designed process maps and participated in creating job roles and responsibilities and RACI matrices for a commercial metal recycling company.o Created a marketing plan and communication pack for a semi-governmental entity.o Collaborated in a profitability improvement project for a semi-governmental entity.o Drafted proposals and final deliverables for several clients.o Developed a market report on the local and global digital marketing industry using primary and secondary research. Show less

Video Writer/Producer

• May 2014 - Aug 2015

o Developed stories, and composed and edited scripts for 4 corporate communication videos based on client’s desired messaging o Planned production schedules, and coordinated and supervised production teams of up to 4 persons o Maintained clear communication with client on proposals, scheduling, and any changes in plans o Developed stories, and composed and edited scripts for 4 corporate communication videos based on client’s desired messaging o Planned production schedules, and coordinated and supervised production teams of up to 4 persons o Maintained clear communication with client on proposals, scheduling, and any changes in plans

Content Editor (Project Basis)

• Jul 2014 - Dec 2014

o Ensured quality content for 50 lessons o Screened scripts for compliance with Doroob style guide o Translated scripts from English to Arabic and localized content o Proofread and edited team’s translated scripts o Reviewed finished video material for quality control o Ensured quality content for 50 lessons o Screened scripts for compliance with Doroob style guide o Translated scripts from English to Arabic and localized content o Proofread and edited team’s translated scripts o Reviewed finished video material for quality control

Managing Partner

• Oct 2012 - Nov 2014

o Developed clients’ external communications strategies and marketing campaigns including concepts, designs, and marketing messages o Doubled revenue in one year by targeting high-value projects and effectively utilizing staff o Tripled number of clients by maintaining relationships in the industry and delivering high-quality work o Managed company operations and finances by setting and monitoring performance targets o Directed human resources by establishing company’s HR policies and leading recruitment o Handled relationships with suppliers and vendors Show less