Chief Growth Officer

• May 2023 - Present

Chief Business Officer

• Jan 2022 - May 2023

•Spearheading the company's 5 crore business portfolio through building and maintaining strong relationships with strategic partners for the firms 3 SBU’s of platform solutions, video production and immersive experiences •Increased the sales 25% over a 7 month period in a declining market. Grew margins by 15% •Drove the creation of a lead-generation process that saw a 4x increase in marketing qualified lead generation and a 3x creation in opportunity pipeline, plus regular engagement of key stakeholders. •Consistently defining partnership strategies and executed deal signings to expand the company's brand, generate leads and accelerate revenue growth. •Expanded companies markets overseas and widened revenue streams through a broader product portfolio •Preparing and maintaining a financial analysis, revenue projections, and traffic projections resulting from partnerships. •Supervising the companies marketing efforts including new website design, highlighting of product portfolio and digital marketing initiatives. •Analyzing and communicating deal performance as measured by appropriate metrics (e.g., sales, awareness, leads, traffic), and utilized data and relationships to grow the value of partnerships. •Performing exhaustive research and competitive business development analysis and consistently demonstrated a thorough understanding of the status of existing partnerships and continuing to identify strategic opportunities and potential threats. Show less

Chief Marketing Officer

• Oct 2021 - Feb 2022

•Led the strategy and execution of all marketing and sales activities for the e-commerce company that crossed 1BDT crore in monthly business revenue in my first month of joining. •Developed company's first growth driven marketing plan, encompassing branding, digital engagement, promotional asset production and business partnerships. •Launched social media programs, expanding reach by more than 200 percent across platforms. •Supervised the sales unit, that expanded merchant acquisition by 10x and established leaders to engage partners, reinforce collaboration, and drive product portfolio growth. •Led the launch of integrated marketing campaign models to enhance brand awareness and conversion. •Oversaw website design and user journey, driving monthly traffic to increase by more than 50 percent. Show less

Marketing Director

• Jul 2020 - Nov 2021

• Lead all marketing activities from social media and digital campaigns to advertising and creative projects. Responsibilities included developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. • Crafted strategies for all Marketing teams, including Digital, Advertising, Communications and Creative • Prepared and managed monthly, quarterly and annual budgets for the Marketing department • Designed branding, positioning and pricing strategies • Ensured our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) • Analyzed consumer behavior and determine customer personas • Identified opportunities to reach new market segments and expand market share • Monitored competition (acquisitions, pricing changes and new products and features) • Coordinated sales and marketing efforts to boost brand awareness Show less

Head of Business

• Oct 2016 - Jul 2020

•As the Head of Business, launched the first IOT brand in Bangladesh-SEEMO Intelligent Living •Business modelling, forecasting and price modelling for all IOT devices including, surveillance cameras, video doorbell, vehicular cameras and smart sensors. This also included cloud subscription packages and other SAAS solutions. •Business Strategy formulation and implementation for long term and short term revenue stream of the business unit. Also, assisted in strategy formulation and business development of B-Trac Solutions other solutions and IOT devices •Identified the business need and oversaw the migration of our platform to Amazon Cloud Services. This involved virtualization of server usage, price and capability comparisons of our own data center with other IAAS cloud platforms. •Build strategic partnerships at the Enterprise and B2B level & indentify retail market opportunities for our IOT, IT products and solutions. Was instrumental behind the deployment of SEEMO-GP cobranded IOT solutions. Closely coordinated with our channel partners and sales channels to expand our distribution. Focused on specific needs of large corporates to provide customized solutions •Lead the team for marketing, sales and promotion. Identified the target market and segmentation through FGD, comparison of the competition, identifying our USP and product differentiation. Implemented from the ground up our website, and other online and offline channels •Lead the development in building the product portfolio by identifying key market needs and product gaps in the enterprise and consumer level IOT segment. This also included closely working with overseas suppliers, in-depth testing of products, and finally negotiating pricing and technological integration terms •Oversee app development through analytics & insights, industry best practices and customer feedback. •Launch and build key customer service points through call center, delivery logistics and after sales service Show less

Business Development Manager

• Jul 2009 - Sep 2016

• Overseeing business development and tracking of prospects in the Mott Macdonald Bangladesh office whose portfolio had grown 10X to over $ 190m with 200 staff in the last 8 years • Preparing project bids, which include - identifying strategic partnerships, expert recruitment and analysing financial competiveness • Providing technical inputs in terms of economic and market analysis in projects such as Municipal Services Project, Identifying 4 industries as Thrust Sectors, Market Analysis for the Agri-business, • Establish & Strengthen relationships with the key business partners and clients including donors agencies, private sector representatives and strategic partners • Write and contribute to articles and features on the issues of economics and business in the by-monthly business magazine Bangladesh Business • Assist in preparations of stakeholder analysis and strategic communication designs for on-going projects Show less

Research Associate

• Feb 2008 - Jun 2009

• Personally recruited by the Founder, who was formerly Head of Global Macro Strategy at Citi. Played a key role in shaping the strategy and operations in this startup; Identified key investment opportunities for the first of its kind private equity fund in the country. • Co-authored the Bangladesh Telecoms sector report– a first in the country. The report was a comprehensive business and market analysis of the telecoms & internet sectors of Bangladesh which illustrated shifts in consumer behaviour, trends in the market and forecasted consolidation within the sector • Authored the papers on the Ship Building sector and Healthcare industry on AT Capital’s report titled “Bangladesh: Growth, Investment, and Opportunity”. The papers consisted of market analysis for these sectors identifying the demand, growth and competition within these industries and opportunities for investment. • Further involved in industrial analysis in the banking and insurance sectors. • Highlighted new market trends for different sectors of the economy on the AT Capital Weekly Show less

Territory Officer

• Feb 2006 - Jan 2008

• Ran the entire operations- sales, marketing, supply chain and business affiliations in the Brahmanbaria and Akhaura areas. Lead team of 50 people reporting directly to me – all operations of BATB in the area were channelled through this diverse group of personnel. • Implementing various marketing initiatives and introducing new initiatives for both consumers and sellers. Marketing involved reaching out to consumers, interacting with retailers and incorporating the sales team in promotions • Delivering month-on-month sales targets and prepared sales reports. Analysing sales trends and monitoring overall economic activities to facilitate the business and explore new market opportunities. • Monitoring and evaluating the supply chain to ensure the delivery and presence of cigarettes in all accessible shops most economically • Negotiating and making contracts with media agencies and distributors. • Evaluating the performance of various stakeholders (distributors and retailers) of the entire value chain Show less