Experience

Afghanistan Beverage Industries Limited

• Afghanistan
• Food and Beverage Services
• 1 - 100 Employee

• • Jan 2006 - Present

  Currently working as a Sales Manager for Afghanistan Beverage IndustriesLtd PepsiCo Franchisee in Afghanistan.Increased business market share against stiff competition from internationally recognized brands. Achieved and exceeded yearly retail target as per business plan Developed and executed sales plan, including preparation of sales routes, defining target daily sales numbers, average price, brand awareness, and acquiring and retaining customers.Support Operations Director in planning for sales forecast, distribution analysis, marketing and cost efficiency strategies. Liaison with Government Departments and various ministries for tenders and project contracts – e.g., President’s Palace, Intercontinental Hotel, Safi Landmark Hotel, NATO, ISAF, Supreme Food Services, etc. Supervise, coach, mentor and motivate the sales and distribution teams to achieve and exceed weekly and monthly targets. Prepare and analyze daily, weekly and monthly sales reports to map the most efficient sales routes. Maintain strong relationships with customers and retailers to strengthen our brand name and to keep track of our competition. Regular visits to the retailers to maintain & strengthen the PR and to keep track of competitor’s marketing activities, Show less

• • Jan 2006 - Present



Afghanistan Beverage Industries Limited Pepsico Bottling

• Industrial,Park Puli- Charkhi, Kabul Afghanistan

• Sales Manager

  • Jan 2006 - Present

  Currently manage a team of 30 Market Developers. Increased market share up to 65% against stiff competition from internationally recognized brands. Achieved and exceeded yearly retail target as per business plan Developed and executed sales plan, including preparation of sales routes, defining target daily sales numbers, average price, brand awareness, and acquiring and retaining customers. Support Operations Director in planning for sales forecast, distribution analysis, marketing and cost efficiency strategies. Liaison with Government Departments and various ministries for tenders and project contracts – e.g., President’s Palace, Intercontinental Hotel, Safi Landmark Hotel, NATO, ISAF, Supreme Food Services, etc. Supervise, coach, mentor and motivate the sales and distribution teams to achieve and exceed weekly and monthly targets. Prepare and analyze daily, weekly and monthly sales reports to map the most efficient sales routes. Maintain strong relationships with customers and retailers to strengthen our brand name and to keep track of our competition. Regular visits to the retailers to maintain & strengthen the PR and to keep track of competitor’s marketing activities, Show less