Experience

MicroAd Indonesia

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Jun 2023 - Present

  - Pitching: (From client brief or initiative) 1. Establishing new assets (for clients with non-existing social media assets) 2. Social Media Persona creation (Tone of voice, communication strategy) 3. Content Pillar creation 4. Content Sample Brief 5. Activity ideation (Hero, Hub, Hygiene) 6. Content Plan/Timeline - Social Media Maintainence 1. Editorial Plan 2. Content Brief creation 3. Schedule and Posting 4. Copywriting 5. Engaging with audience 6. Activation ideation Show less



Sunrise Digital Marketing

• New Zealand
• Advertising Services

• Social Media Project Manager

  • Sep 2022 - Jan 2023

  Spearheading a Team Consisting of : - Illustrator - Graphic Designer - Social Media Admin Strategic Development: Interpreting Brand Values & Narratives into Working Social Media Strategy - Content Pillars - Sample Messaging Outcomes - Dedicated Strat-com for Facebook, Instagram, Twitter & LinkedIn (for Ancol Taman Impian IP) - Put these stratcom into design treatment brief - Developing Reply Mechanism and Social media Persona - Proposing Complaint Handling Procedure Day-to-Day Task: - Editorial Plan Development - Supervising Content Ideation - Supervising Content Production - Creating Dashboard for Clients Review Purposes Analytics: - Weekly and Monthly Performance Report with the help of 3rd Party Monitor (Hootsuite) - Providing Weekly and Monthly Learning and Action Plan Show less


PT Pembangunan Jaya Ancol,Tbk
• Indonesia
• Recreational Facilities
• 200 - 300 Employee
• Advertising Specialist

  • Sep 2022 - Jan 2023


Clay Creative House

• Indonesia
• Consumer Services
• 1 - 100 Employee

• Social Media Strategist

  • Jan 2022 - Aug 2022

  End-to-end Social Media Management for Several Retaining Clients (Ritz Jurin, Topiku, HOSE) : Strat Com Creation (based on brand narrative & values) Interpreting client's brief and incorporating client's objective into social media campaign Editorial plan creation Content ideation Supervising content posting and schedule Bi-weekly and monthly performance analytics End-to-end Social Media Management for Several Retaining Clients (Ritz Jurin, Topiku, HOSE) : Strat Com Creation (based on brand narrative & values) Interpreting client's brief and incorporating client's objective into social media campaign Editorial plan creation Content ideation Supervising content posting and schedule Bi-weekly and monthly performance analytics



Vidio

• Chile
• Marketing Services
• 1 - 100 Employee

• Social Media Intern

  • Dec 2020 - Mar 2022

  • Working as a contract employee from September to November 2021 for Olympic Tokyo 2020 Campaign • Analyze and Interpret Vidio's YouTube Channel Analytics. • Creating Tactical Content. • Act as a funnel between Business Development Team and Social Media Team. (Related to Content Partner Request) • Delivering Insight on Content Partner's Post Performance. • Engage Social Media Followers Through Copywriting • Working as a contract employee from September to November 2021 for Olympic Tokyo 2020 Campaign • Analyze and Interpret Vidio's YouTube Channel Analytics. • Creating Tactical Content. • Act as a funnel between Business Development Team and Social Media Team. (Related to Content Partner Request) • Delivering Insight on Content Partner's Post Performance. • Engage Social Media Followers Through Copywriting



semestamaya.tech

• Concept Developer

  • Jul 2019 - Aug 2019

  • Generating concept ideas for TVC • Generating mock-up moodboard for TVC • Generating mock-up storyboard for TVC • Generating concept ideas for TVC • Generating mock-up moodboard for TVC • Generating mock-up storyboard for TVC



Blue Korintji Coffee

• Content Writer

  • Mar 2019 - May 2019

  • Generating article on Blue Korintji’s supply chain journey • Executing pandemic social media campaign on Blue Korintji’s outlet in Riau (from Jakarta) • Generating article on Blue Korintji’s supply chain journey • Executing pandemic social media campaign on Blue Korintji’s outlet in Riau (from Jakarta)