Experience

National Sports Council of Malaysia

• Malaysia
• Spectator Sports
• 1 - 100 Employee

• Head Of Corporate Communication

  • Nov 2021 - Present

  - Managing teams in the areas of Media & Publications, Corporate Communication, Event Management, Crisis Communication, Customers Relations and Information on a daily basis. - Advising Director General on the latest media trends / stories with a view in managing specific news reports related to the organization. - Communicating and collaborating directly with the Youth & Sports Ministry’s Corporate Communication team, especially Minister’s team, to ensure consistent message delivery. - Spearheading social media campaigns for various events / games / with proven record of increased followers / subscribers of more than 100% on Youtube channel, 38% on Facebook, 69% on Instagram, 65% on Twitter for the period of one year (2022) and starting the TikTok account that garnered 15,700 followers in a span of three months. - Responsible in purchasing ‘airtime’ for specific campaigns / events for the National Sports Council, i.e. annual National Sports Awards, Le Tour de Langkawi Cycling championship, various Games that involve the participation of national athletes. - Initiate the creation of weekly news bulletins, talkshows and video capsules for National Sports Council Youtube channel and RTM Sports HD Channel (collaborations between Youth and Sports Ministry and Communications and Digital Ministry) - Conducting PR and Media sessions for national athletes, conduct briefing for state sports councils and other relevant development programs. - Formulating and implementing consistent communication plans for the whole organizations - internal, national athletes etc. - Supervising event managements related to media and staffs of the organization Show less



Astro Arena

• Malaysia
• Entertainment
• 1 - 100 Employee

• Managing Editor, News Department

  • Feb 2010 - Sep 2021

  - Managing the total team of 30 personnel consisting of News Producers, Journalists, Assistant Producers, Hosts / Talents / ENG Cameramen and support staffs on a daily basis.- Involved in the daily planning, developing content directions, story ideas and responsible as the ‘final approver’ for all the line-up of news for the daily news bulletin, ‘Nadi Arena’.- As a result of this comprehensive efforts, ‘Nadi Arena’ team are consistent winners for various ‘Sports Journalism Awards’ locally and at international stage.- Overseeing the Operational Budget for the News Department – maintenance of equipment and transport travel planning for news coverage, purchasing of relevant and latest gadgets, approving staffs claims, managing guest’s honorarium etc.- Lead the team as the Executive Producer for all major international events – Olympic Games London 2012 & Olympic Games Rio 2016, Asian Games Busan 2014 & Asian Games Jakarta 2018, Southeast Asian Games 2011, 2013, 2015 & 2019.- This resulted in 16-hours daily coverage of the multi-games events for the consumption of Malaysia’s TV audiences, with the average daily ratings of more than 5 million viewers.- Lead coordinator for the consortium of Malaysian Broadcasters for the organizing and operations of the Broadcast Services for SEA Games 2017 Kuala Lumpur, as appointed by Youth & Sports Ministry.- The consortium produced 24 sports ‘live’ coverage for the consumption of television markets in the 10 Southeast Asian countries.- Assisting the Marketing Department in creating tailor-made news segments and programs for potential sponsors etc. Show less

• Chief of Staff, News

  • Mar 2010 - Apr 2015

  Pioneer group to set up and manage Malaysia's first sports channel, Astro Arena. Entrusted with the responsibility to select, hire and train news personnel to produce news bulletin of international standard. Given full authority in editorial decisions, befitting the approach to 'celebrate Malaysian sports.'



Berita Harian

• 1 - 100 Employee

• Sports Journalist

  • Nov 2005 - Feb 2010

  Second stint in journalism, where skills were further honed and credibility enhanced. Utilised the experience to accept the challenge of resuscitating Sportswriters Association of Malaysia (SAM) to be relevant stakeholder in Malaysian sports scene. Second stint in journalism, where skills were further honed and credibility enhanced. Utilised the experience to accept the challenge of resuscitating Sportswriters Association of Malaysia (SAM) to be relevant stakeholder in Malaysian sports scene.



Football Association of Malaysia

• Malaysia
• Spectator Sports
• 1 - 100 Employee

• Head of Media

  • May 2001 - Oct 2005

  - Monitor all media coverage of the Association and prepare relevant responses for the President and General Secretary - Created and maintain a good networking with all relevant media agencies / outlets that give coverage for the Association. - Attended and prepare minute of meeting for various sub-committees, including ensuring the relevant information are being shared to media. - Handling the logistics and operations of the Media Center for international football tournaments / events – including setting up of the Media Center, application of accreditation from local and international media, etc. Show less



Berita Harian Sdn Bhd

• Journalist

  • Nov 1990 - May 2001

  First foray into journalism. Guided by good seniors and editors to set me on the right path in sports journalism. First foray into journalism. Guided by good seniors and editors to set me on the right path in sports journalism.