Experience

AUDEMO-SYSTEMS GmbH

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager - AUDEMO Middle East

  • Jun 2022 - Present



ASL

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager - Middle East

  • Apr 2016 - Jan 2022

  PAVA/Commercial Audio/Control Regions: UAE- Saudi Arabia- Egypt-Jordan-Oman-Bahrain-Kuwait Objectives and Activities : 1) Introducing a new PAVA brand in GCC countries and Egypt. 2) Positing the brand as one of the main leading brands in the PAVA and Commercial Audio applications in UAE and other GCC Countries. 3) Delivering and handing over ICONIC projects in Transportation, Health, Hospitality, Education, Exhibition centers, Arenas, Shopping Malls and industrial sectors. 4) Inspiring skilled and talented team,11 members, to innovate, think creatively and strive for perfection. 5) Building a chain of well-trained integrators. 6) Building and maintaining excellent business relationships with Electrical / AV/ ICT Consultants, ELV designers and Clients in UAE, Saudi and other GCC Countries. 7) Working to achieve sustainable sales growth for the brand in regions. 8) Driving the marketing activities. 9) Driving the administration, accounting and Logistic activities of the Middle-east office. 10) Developing and implementing comprehensive customer service standards and policies, resulting in a consistent and high-quality customer experience. 11) Working with ASL UK team to introduce new range of products and solutions meeting the ME markets’ demands. Show less



SIBCA

• United Arab Emirates
• Fire Protection
• 700 & Above Employee

• Business Development Director

  • Dec 2014 - Mar 2016

  Responsibilities : 1) Business development/Marketing  Handling marketing operations for achieving the pre-set goals.  New opportunities and market studies for growth/diversification.  Implementing competent business strategies to market a wide range of products.  Products customization and solution packaging.  Analyzing latest marketing trends & tracking competitors’ activities.  Developing marketing plans and strategies.  Evaluation of prospects 2) Client Relationship Management  Identifying prospective clients.  Generating business from the existing clients.  Achieving business targets.  Building & maintaining healthy business relations  Ensuring maximum customer satisfaction by achieving delivery & quality norms. Show less



ATEÏS Middle East

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Leader

  • Nov 2007 - Nov 2014

  Responsibilities and Achievements : 1) Management role for ATEIS Middle East office in Abu Dhabi ( +7 members) 2)Structuring a productive team covering the marketing, technical support, pre-sales, sales, engineering and supervising the projects implemented by our certified integrators. 3) Creating a market demand for ATEIS products in UAE and other ME regions. 4) Handling marketing operations for achieving the pre-set goals in UAE, Jordan, Kuwait and Egypt markets. 5) Implementing competent business strategies to market a wide range of products. 6) Achieving business targets 7) Acquiring 60% market share for PAVA, DSP audio control and IP based public address systems in Abu Dhabi Emirate between 2010-2014 8) Ensuring maximum customer satisfaction by achieving delivery and quality norms. -ATEIS ME best business approach award 2011 Show less



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • Aug 2003 - Nov 2007

  Responsible for business development and sales numbers for: A) Morley-IAS Fire Alarm Brand B) Esser by Honeywell Fire Alarm Brand. Coverage Area: UAE, Qatar and Jordan Responsibilities and Duties : 1) Business development/Marketing  Handling marketing operations for achieving the pre-set goals.  New opportunities and market studies for growth/diversification.  Implementing competent business strategies to market a wide range of products.  Products customization and solution packaging.  Analyzing latest marketing trends & tracking competitors’ activities.  Developing marketing plans and strategies.  Evaluation of prospects 2) Client Relationship Management  Identifying prospective clients.  Generating business from the existing clients.  Achieving business targets.  Building & maintaining healthy business relations  Ensuring maximum customer satisfaction by achieving delivery & quality norms. Six Sigma Training 2004 Spearhead sales and marketing training 2005 Show less



Capital Security and Communications EST.

• UAE

• Sales and Application Engineer

  • Sep 2001 - Aug 2003

  Responsible to generate sales numbers for Morley-IAS fire alarm system and t.a.c BMS system in Abu Dhabi and Al Ain. Responsible to generate sales numbers for Morley-IAS fire alarm system and t.a.c BMS system in Abu Dhabi and Al Ain.



TELECTRON

• United Arab Emirates
• International Trade and Development
• 1 - 100 Employee

• Engineering Trainee

  • Sep 1998 - Jun 2000

  Supporting sales and estimation team for all ELV systems like: How, Apollo,Elvox, Crowcon, PASO and Hirschmann Supporting sales and estimation team for all ELV systems like: How, Apollo,Elvox, Crowcon, PASO and Hirschmann