Experience

Great Wall Motor Malaysia

• Malaysia
• Wholesale Motor Vehicles and Parts
• 1 - 100 Employee

• Head of Regulation And Certification

  • Jun 2022 - Present

  • Developed the ASEAN (Malaysia, Singapore & Indonesia) standard regulatory management system to ensure models entering ASEAN market complied with each country’s regulation requirement. • Lead the discussion activities with Malaysian government agencies and regulatory authorities on regulation and certification matters. • Work collaboratively with colleagues across the Association (Malaysian Automotive Association) on developing and implementing effective advocacy strategies. • Developed the ASEAN (Malaysia, Singapore & Indonesia) standard regulatory management system to ensure models entering ASEAN market complied with each country’s regulation requirement. • Lead the discussion activities with Malaysian government agencies and regulatory authorities on regulation and certification matters. • Work collaboratively with colleagues across the Association (Malaysian Automotive Association) on developing and implementing effective advocacy strategies.



Toyota Malaysia

• Malaysia
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Senior Executive, Government & Industrial Affair (Regulation & Certification)

  • Jan 2012 - May 2022

  • Lead the negotiation and lobbying activities with Government agencies and local regulatory authorities on regulation and certification issues.• Managing an ad-hoc project or special requests from Top Management by collaborate with internal and external stakeholder to ensure meet the time frame. • Planning and managing on regulation and certification compliance activities to ensure company models line-up are complied with vehicle regulations.• Represented Toyota Malaysia in a meeting with Association (MAA) to ensure Toyota’s issues and stance were accepted by the association.• Builds and maintains professional relationships with key relevant stakeholders such as Ministry of Transport (MOT), Road Transport Rule (JPJ), Department of Environmental (DOE), Malaysian Institute of Road Safety Research (MIROS), Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) to obtain the latest information on local regulatory updates and changes. Show less

• Executive, Lexus Product Planning

  • Nov 2010 - Dec 2011

  • Responsible for planning and coordinating the launching of a new model in accordance with the scheduled timeline. • Study and monitor the market including product life management, product evaluation studies and competitor tracking.



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Expatriate, Regulation & Certification

  • Jan 2016 - Dec 2016

  • Spent one year on secondment to Toyota Motor Corporation (Toyota Main Office) through an Intra Company Transfer (ICT). • Collaborate with Toyota's Main Office in Japan and support the Malaysia office in regulation and certification. • Spent one year on secondment to Toyota Motor Corporation (Toyota Main Office) through an Intra Company Transfer (ICT). • Collaborate with Toyota's Main Office in Japan and support the Malaysia office in regulation and certification.



Chery Malaysia

• Malaysia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Executive, Marketing (Media)

  • Oct 2008 - Oct 2010

  • Manage media plans on various advertisement network (Newspaper, Magazine, Billboard, Television, Radio) • Manage media plans on various advertisement network (Newspaper, Magazine, Billboard, Television, Radio)