Marketing & Media Manager

• Dec 2022 - Present

Marketing Manager

• Feb 2019 - Mar 2023

Accomplishments:  Achieved the highest income in 2019 last quarter comparing to last 3 years.  Increasing the digital market share from 8% to 20% in the first year.  Superintended a team of core professional marketers and directing activities in achieving the Organization’s short-term and long-term strategic objectives. Key Responsibilities: Identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and End-to-End strategies, complete with formal proposals and recommendations on tactics. Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics. Show less

Digital Marketing Manager

• Jun 2016 - Jan 2019

 Managing a team of professional marketers in creating out of the box campaigns that optimize ROI.  Strategic and tactical planning for annual projects, activites and campaigns.  Designing and running digital marketing campaigns, managing budgets & timelines for asset creation  Digging into the details, working with analytics to forecast performance trends and increase market share.  Design, build, and maintain social media strategy to ensure successful online presence.  Plan, execute, and measure experiments and conversion tests.  Collaborate with internal teams to create landing pages and optimize user experience.  Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.  Build partnerships with agencies and other vendors.  Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate. Show less

Digital Marketing Manager

• Dec 2015 - Oct 2016

 Design, build, and maintain social media strategy to ensure successful online presence.  Responsible for online advertising budget.  Identify trends and insights, and optimize spend and performance based on the insights.  Plan, execute, and measure experiments and conversion tests.  Collaborate with internal teams to create landing pages and optimize user experience.  Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.  Build partnerships with agencies and other vendors.  Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate.  Lead, coach, and mentor a young team of Social Media specialists. Show less

Digital Marketing and Web Content Specialist

• Oct 2010 - Nov 2015

 Build Digital media strategic and tactic plans with focus of AVON digital position, branding, leads, campaign and filed support which incorporates both B2B and B2C.  Managing all Avon Egypt websites and applications and follow the strategies of SEO.  Manage all social media channels with a monthly plan according to month targeted sales.  Digital marketing and promoting plans and strategies for social media campaigns.  Preparing monthly reports for website traffic and directing the sales.  Monitors and Reports on Social Media channels and on-line communities, inside and outside AVON.  Digital training for the sales force. Show less

Systems Engineer and Developer

• Feb 2009 - Sep 2010

 Designing and Developing company website.  Deliver Java and DB2 UDB courses to the company clients.  Maintaining and develop Company WebSphere application server.  Maintain organizations web application and website and troubleshooting their servers.  Designing and Developing company website.  Deliver Java and DB2 UDB courses to the company clients.  Maintaining and develop Company WebSphere application server.  Maintain organizations web application and website and troubleshooting their servers.

Programming Instructor

• Feb 2010 - May 2010

 Deliver Java SE using Eclipse developing tool .  Deliver Java EE using JSP & Servlet .  Using Websphere application server .  Supervising Java projects which done by Computer science students.  Deliver Java SE using Eclipse developing tool .  Deliver Java EE using JSP & Servlet .  Using Websphere application server .  Supervising Java projects which done by Computer science students.

Programming Instructor

• Feb 2010 - May 2010

 Deliver Java SE using Eclipse developing tool .  Deliver Java EE using JSP & Servlet .  Using Websphere application server .  Supervising Java projects which done by Computer science students.  Deliver Java SE using Eclipse developing tool .  Deliver Java EE using JSP & Servlet .  Using Websphere application server .  Supervising Java projects which done by Computer science students.