Ahlam Abderazak
Marketing Communications Specialist at MENA Mobile- Claim this Profile
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Arabic -
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French -
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English -
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageSep, 2021- Sep, 2024
Experience
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MENA Mobile
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United Arab Emirates
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Marketing Services
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1 - 100 Employee
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Marketing Communications Specialist
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Jan 2020 - Present
• Create and Develop marketing communications & digital content that support the objectives of the brands: compelling bilingual (Arabic & English) content/copy for all marketing materials (including but not be limited to Website content, Company Profiles, Presentations, Brochures, online store products descriptions, digital campaigns, Social Media support, Radio Ads, POS Materials, Newspaper ads, and Press Releases…) • Generate content that is smart in its use of keywords and is focused on Search Engine Optimization (SEO) and digital content: unique titles and descriptions for various digital campaigns (ADS for google, YouTube, Fb…)• Accurately translate complex materials Marketing content from English to Arabic and vice versa, paying attention to detail and localization needs and ensuring cultural subtleties are maintained• Conduct market research to find answers about consumer requirements, habits, and trends…• Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness.• Collaborate with team members and works with creative teams and other professionals to coordinate brand awareness and marketing efforts and come up with branding ideas, advertising copy, graphic designs, and promotional materials... • Analyze existing marketing collateral to identify and improve current processes when needed and enforces brand marketing guidelines to create a cohesive feel.• Liaise with third party (consultants, agencies…) to execute promotional events and campaigns and guarantee adequate planning, execution, and monitoring of marketing activities (with Constant follow-up, updates, and regular meetings).• Provide feedback and Create different types of business reports and assist in analyzing marketing data performances to help shape future marketing strategies.• Undertake individual tasks of a marketing plan as assigned, to meet organizational objectives.
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Self Employed
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Real Estate
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1 - 100 Employee
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Freelance Copywriter
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May 2019 - Jan 2020
• Worked closely with clients to identify needs and challenges, understand requirements and provide solution-oriented content.• Completed thorough research into assigned topics in order to write in authoritative and complete manner.• Produced promotional advertisements and marketing materials for multiple platforms, including Internet and digital channels.• Wrote and edited high-quality content under deadline pressure with exciting, captivating and authentic approach.• Transcreated Marketing content from English and French to Arabic.• Translated a variety of documents including literary, research, technical, medical and educational materials.• Listened to video dialogue and developed translation into target language to prepare subtitle scripts.• Consulted specialized dictionaries, thesauruses and reference books as needed to check the translation ‘s quality and identify the closest equivalents for nuanced terminology, words and phrases.• Ensured translated content conveys original meaning and tone.• Proofread translated texts for grammar, spelling and punctuation accuracy.• Managed competing deadlines with efficiency.
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Brands and Beyond
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Lebanon
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Retail Apparel and Fashion
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1 - 100 Employee
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Account Manager
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Sep 2014 - May 2019
* Management:• Operated as the lead point of contact for any and all matters specific to customers.• Built and maintained strong, long-lasting customer relationships.• Ensured the timely and successful delivery of solutions according to customer needs and objectives.• Conducted meetings, Coordinated and effectively communicated with clients, stakeholders and the entire advertising team to set priorities, ensuring that project milestones and budget expectations are met…• Have Been actively involved in the creative process including: the development of proposals, concepts, campaigns & Video production.• Worked on technical and financial proposals for tenders (English & Arabic). Technical proposals include, but not limited to: Project brief, research study, creative concept, rationale, key visuals, fledging, storyboard, media recommendation, etc.;• Handled BTL & ATL (production) projects & media buying with third parties• Provided daily, weekly & monthly reports to the clients and the general manager regarding status of projects. * Copywriting: • Copywriting, translating & transcreating (English- French - Arabic) advertisement copies and marketing collateral content: brochures, business letters, product descriptions, user manuals, company profiles, Press releases, Backgrounders, fact sheets, website contents, video & Voice over script and other media contents... * Events:• Planned and successfully executed various types of corporate events for both small- and large-scale ranging from new business openings to international meetings, conferences, seminars and tradeshow... • Oversaw event happenings and managed the whole process from coordinating meetings with clients to the planning stage and assisting in event logistics including but not limited to: Booking venue, seating arrangement, menu selection, on-site materials...
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Teleperformance
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Senior Business Unit Manager
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Feb 2003 - Aug 2013
Management, coaching & reporting:• Scheduled production in accordance with the objectives and effectively align workflows for optimal area coverage and customer satisfaction.• Determined operational weak points and implemented corrective actions to anticipate and provide appropriate solutions. • Developed action plans that will provide short, medium or long-term performance improvement.• Participated in committee meetings, internal and external customers.• Built positive relationships with teams’ members and provide coaching, mentoring to guarantee teams federation and adherence to the objectives.• Provided daily, weekly & monthly status reports, feedback and updates to the board management regarding team performances, task progress, accomplishment and issues.
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Education
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1996 - 1999
Faculty of Letters, Arts & Humanities at University Manouba, Tunisia
Master's degree, Arabic Language and Literature
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