Experience

Simmple

• Mexico
• Information Technology & Services
• 1 - 100 Employee

• Founder

  • Mar 2021 - Present

  Mexico City, Mexico



Tandem

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Nov 2019 - Mar 2021

  Mexico City, Federal District, Mexico

• Chief Financial Officer

  • Sep 2018 - Nov 2019

  Mexico City Area, Mexico



Maxicopias

• Spain
• Retail

• Co-Chief Executive Officer

  • Apr 2018 - Sep 2018

  Mexico City Area, Mexico • Designed and began to implement an aggresive strategy to grow the company to 5x its size and exit in 5 years. • Analyzed, designed and implemented new ERP and CRM systems, franchising models and manuals, a client segmentation and focused portfolio sales technique, processes, policies, and KPIs. • Redesigned the organizational structure by starting a HR and Sales department and hiring an HRBP, an IT technician, a Marketing and Communications manager, a KAM, and some consultants. •… Show more • Designed and began to implement an aggresive strategy to grow the company to 5x its size and exit in 5 years. • Analyzed, designed and implemented new ERP and CRM systems, franchising models and manuals, a client segmentation and focused portfolio sales technique, processes, policies, and KPIs. • Redesigned the organizational structure by starting a HR and Sales department and hiring an HRBP, an IT technician, a Marketing and Communications manager, a KAM, and some consultants. • Forecasted and managed the growth budget, considering the free cash flow, financings, and investments. Show less



Vela Capital Partners

• Managing Director

  • Sep 2016 - Mar 2018

  Mexico City Area, Mexico • Authored a 28-page Private Placement Memorandum that includes an analysis of the investment opportunities, industries, Mexico´s macroeconomic outlook, the fund´s transaction economics, and other relevant information for investors. • Carried out a road show in the US, Europe, and Mexico, calling and meeting with dozens of institutional and personal investors, successfully raising 50% of the intended units, and gaining the support for future equity investments from dozens of investors. •… Show more • Authored a 28-page Private Placement Memorandum that includes an analysis of the investment opportunities, industries, Mexico´s macroeconomic outlook, the fund´s transaction economics, and other relevant information for investors. • Carried out a road show in the US, Europe, and Mexico, calling and meeting with dozens of institutional and personal investors, successfully raising 50% of the intended units, and gaining the support for future equity investments from dozens of investors. • Actively searched and analyzed acquisition prospects, advancing more than 100 businesses through the deal origination process, and completing three Non-binding Letters of Intent and one due diligence. Show less



Babson College

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assitant for the Entrepreneurship Division

  • Aug 2015 - May 2017

  Graduate Assistant Scholarship • Performed research to update the 4th edition of the book “Entrepreneurship” by William Bygrave and Zacharakis. • Coauthored a business case about the start and growth of a sports TV channel company in Brazil.



Search Fund Accelerator

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• MBA Summer Private Equity Associate

  • Jun 2016 - Aug 2016

  Boston • Analyzed more than 90 small and medium businesses from several industries by applying the traditional search fund investment criteria and filtered 13 acquisition opportunities, three of which were offered an IOI. • Searched for acquisition opportunities through business brokers, investments banks, law firms, listing sites and proprietaries. Successfully communicated with more than 150 people through cold calls and emails. • Designed and implemented the process of originating deals… Show more • Analyzed more than 90 small and medium businesses from several industries by applying the traditional search fund investment criteria and filtered 13 acquisition opportunities, three of which were offered an IOI. • Searched for acquisition opportunities through business brokers, investments banks, law firms, listing sites and proprietaries. Successfully communicated with more than 150 people through cold calls and emails. • Designed and implemented the process of originating deals through brokers and successfully established the process as a new deal stream for the firm. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Senior Analyst

  • Jan 2013 - Jun 2015

  Strategy and Management Consulting



Endeavor Mexico

• Mexico
• Business Consulting and Services
• 1 - 100 Employee

• Trainee

  • Nov 2012 - Jan 2013

  Search, selection and Service to Entrepreneurs.



Revista MujerEs más que simples palabras

• Entrepreneur

  • Mar 2011 - Mar 2012

  I started this magazine together with 4 other partners and my main roles and responsibilities were the following: • Constructed the business plan by dissecting the business model of a competitor and building improvements upon its faults, such as narrowing the target market, which resulted in a higher quality product and better satisfied readers. • Designed and implemented the commercial strategy to distribute the magazine in a digital format through social media and email, and in a… Show more I started this magazine together with 4 other partners and my main roles and responsibilities were the following: • Constructed the business plan by dissecting the business model of a competitor and building improvements upon its faults, such as narrowing the target market, which resulted in a higher quality product and better satisfied readers. • Designed and implemented the commercial strategy to distribute the magazine in a digital format through social media and email, and in a printed format through strategic points in shopping malls, markets and coffee shops. • Managed sales, distribution, and marketing of the magazine, accomplishing to partner with a large supermarket chain to distribute the magazine and generating twice as many followers as the competition on Facebook. It was a great experience, both personally and professionally. I had several lessons regarding team work, sales, and budget constraints. It was also fun to implement distribution and positioning strategies for the magazine. Becoming an entrepreneur taught me about leadership, responsibility, passion and commitment, values that I will take with me through my future journey in another project. Show less