Director of Marketing

• May 2023 - Present

Chief Marketing Officer

• Apr 2023 - Present

Director of Marketing

• Feb 2016 - Apr 2023

Industry: Furniture/Mattresses/Adj Bases The Director of Marketing oversees, develops, & employs various marketing initiatives to achieve the company’s long- & short-term goals. This position is responsible for all creative assets & marketing plans from creation to launch. Furthermore, the responsibilities include strategizing, maintaining, & reporting marketing efforts for each brand, vendor, & customer. As Director of Marketing, this position also gathers customers, competitors, & industry intelligence to support product development indicating the need for new or changing trends, products, or services. The Director of Marketing must understand & perform a variety of marketing tasks for B2B, B2C, & private label business. The Director of Marketing reports to the Sr. Vice President of Business Development & is in close collaboration with sales, product development, customer service, vendors, & dealers. Responsibilities include the creation or direction for each of the following: - Branding & licensing - Budgeting - Catalogs & Look-books - Copywriting - Contracts & Negotiating - E-commerce: B2B & B2C (In-house/Private Label/Big Box Retailers) - Graphic Design - Assets for Trade Shows & Showrooms - Influencer Marketing - Media Planning & Buying - Packaging - Photography - Presentations - Print & Digital Advertising - Private Labeling Assets - Project Management - Promotions - Sales Collateral & POP materials - SEM/SEO - Social Media Marketing - Onboarding Vendors & Sales Representatives - Patent & Trademarks USPTO - Technical Writing (Legal Warnings, Instruction Guides, Manuals, & Warranties) - Websites (Design & Maintenance) Regularly involved with job functions outside of Marketing: - Inventory - Understanding Operations company-wide to write SOPs for ISO 9001 standards and Audits - Understanding the process of forecasting & purchasing for manufacturing purposes with consideration of industry & consumer trends - Sustainability efforts for manufacturing Show less

Marketing Manager

• Feb 2014 - Feb 2016

Industry: Science/Semiochemicals - Managed all projects for retail sales and marketing efforts. - Developed, organized, and reported all projects to the Owner and Vice President. - Oversaw marketing staff and sales efforts for over 500 products including accounts involving government agencies, distributors, and retail customers. - Increased retail sales from 2014-2015 by 209% using marketing, SEM/SEO (Search Engine Marketing/Search Engine Optimization), improving customer service, and retention rates. - Launched products and planned all efforts within research and development, registration, packaging, photography, ad copy, print, and posting products online for the following websites: Shopify, Amazon, eBay, and Pinterest. - Developed packaging and product prototyping with a Makerbot 3D printer and Photoshop. - Managed all E-commerce and distributor accounts. - Responsible for coordinating all commercialization projects, marketing and advertising for the company - Managed, coordinated, and organized all smartsheet projects for Business Development, Chemistry, Biology, Accounting, and Logistics departments. - Conducts regular technical training. Takes pride in being ISCA’s go-to person for organization, problem solving and technical issues. - Collaborated with upper management to write and edit business. contracts, non-disclosure agreements, and material transfer agreements - Created PowerPoint files for national and international business meetings. Collaborated with private companies and government agencies to acquire grant funding for research and development. - Responsible for all public relation projects and media buying. - Managed conferences and trade show events. - Managed sales account provided marketing materials for B2B & B2C sales. - Assisted the registration team with licensing, registration, and trademarking. - Increased E-commerce activity from a variety of online media channels and expanded market share. Show less

Marketing Manager

• Apr 2012 - Oct 2013

Industry: Batteries/Energy - Conceived, developed, designed, and implemented, marketing strategies, campaigns, and trade shows for a sales team of 400+ salesmen and 50+ branch locations in the United States - Concentrated on working with traditional and current social media outlets to drive sales from both B-to-B and B-to-C customers - Coordinated and supervised sales meetings, training seminars, and tradeshows - Consulted for the E-commerce department, Apex Battery, while working at the retail level. - Designed and coordinated the setup for all retail showrooms and trade show events from concept to completion - Project Manager for all marketing efforts Show less

Marketing Manager

• Mar 2011 - Apr 2012

Advertising Agency serving multiple industries. - Project Manager for Mission Foods. Liaison between clients, account executives, and creative services. - Created memos, estimates, invoices, reconcile accounts, scheduled meetings, conference calls, and presented proposals to clients - Maintained budgets for clients and campaigns - Coordinated and supervised promotions for marketing events that are in-store, outdoor, on a United States tour, and participated in festivals - Media planning and buying for large accounts - Developed, maintained, and monitored campaigns through extensive reporting - Executed media plans and placed buys for campaigns exceeding one million dollars using radio, television, outdoor, guerrilla, online and POP materials - Created contracted partnerships with vendors to save money for both agency and client while also increasing profits Show less

Senior Media Strategist

• Apr 2009 - Mar 2011

Advertising Agency serving multiple industries. -Project Manager for DDA (Directory Distributing Associates) account. -Performed clerical and administrative duties as the agency’s utility player when needed or asked. - Composed extensive client reporting, memos, estimates, invoices, purchase orders, insertion orders and materials for business meeting presentations - Presented proposals to clients - Wrote ad copy for print, radio, and television. Designed artwork for print ads and OOH (out-of-home) - Composed media plans through historical data, market research reports, quantitative and qualitative research - Wrote creative briefs for campaigns - Negotiated rates for traditional media outlets and SMS (Short Message Service) campaigns - Provisioned routing phone numbers, monitored ads, and composed a complete report at the end of each campaign - Managed accounts that exceeded one million dollars for Directory - Distributing Associates - Provisioned and launched Google Adwords ads, keywords, budget, and landing pages - Completed audits for Omnific as well as reports for Directory Distributing Associates - Composed extensive and detailed handbook for company operations - Ensured client satisfaction and project completion Increased Omnific’s profits by 40% Reconciled accounts and company finances. Experience with accounts payable/receivable Show less

Marketing Associate

• Sep 2008 - Mar 2009

Industry: Automotive - Created Assets and content for Cars.com listings. - Performed customer service tasks, administrative duties, monitored and maintained online inventory and campaigns. - Recruited and maintained a customer base for the dealership - Increased foot traffic to the dealership through campaigns and promotions - Executed tasks for monthly promotions to current and potential customers Industry: Automotive - Created Assets and content for Cars.com listings. - Performed customer service tasks, administrative duties, monitored and maintained online inventory and campaigns. - Recruited and maintained a customer base for the dealership - Increased foot traffic to the dealership through campaigns and promotions - Executed tasks for monthly promotions to current and potential customers