Marketing Manager

• Oct 2021 - Present

Marketing Executive

• Jun 2019 - Oct 2021

Marketing Consultant

• Apr 2016 - Jun 2019

Creation and management of this advertising, marketing, and communications entrepreneurial project. Gained hands-on experience in business areas such as account management, sales, supplier selection, invoicing, customer support, outsourcing, production, and administration. • Acquired international customers from the UK, USA, Argentina, and Mexico • Developed marketing plans for companies from different markets and industries • Produced sales literature, engaging web and social media content, brand names, and slogans. • Successfully created work opportunities for copywriters and graphic designers

Content Producer | Creative Copywriter

• Jun 2015 - Apr 2016

Responsible for developing, publishing, and advertising tailored digital content for personal and commercial brands from different markets and industries. • Wrote white papers, brand voice manuals, and crisis management protocols for mobile phone companies • Created digital content for well-known brands such as Peugeot and Nickelodeon, among others • Advertised customers' products on Google Ads, Yahoo, LinkedIn, Twitter, Facebook, and Instagram • Oversaw the creative direction of all marketing materials designed for the clients

Advertising Creative

• May 2014 - Jun 2015

In charge of creating content and innovative advertising strategies for exclusive boutique hotels from New York City, mainstream holiday resorts from around the world, and high-profile real estate development companies from Miami and Buenos Aires. The role also included team participation in sales presentations. • Developed hundreds of research-based, well-grounded brand names and creative slogans • Wrote brand guideline manuals, logotype descriptions, event invitations, and coffee table books • Produced creative social media campaigns, website content, marketing literature, and magazine ads

Regional Marketing & Communications Manager for Latin America

• Aug 2009 - Jul 2011

Responsible for developing the brand in Argentina, Chile, Colombia, Ecuador, Peru, and Uruguay. My role included creating and coordinating a marketing network between Europe and Latin America.• Championed the simultaneous launch of six country websites and managed the regional intranet• Coordinated all marketing-related communications between the HQ in Sweden and Latin America• Oversaw and trained a team of five Marketing Managers and researched their respective markets• Positioned the brand in the region while reducing costs and optimising resources

Marketing & Communications Manager

• Jul 2003 - Aug 2009

Appointed to create the Marketing Department, build the brand, and position it in the local market. The stand-alone role included planning and executing all marketing, branding, advertising, and communication strategies.• Re-branded six competing companies that the company acquired• Produced the contents and design of over 100 editions of the house organ• Branded cars, uniforms, offices, customer facilities, and signage• Organised events, led promotional activities, wrote press releases and ads, and managed web content, social media, and intranet

Marketing Communication Consultant

• Jan 2002 - Jul 2003

As a Marketing Communication Consultant, I had the privilege of helping small and medium-sized enterprises and startups achieve their growth objectives. My approach involved collaborating closely with business owners and founders to develop comprehensive business and marketing plans. I then worked closely with their internal resources to ensure these plans were executed effectively. In addition to strategic planning, I provided tailored market reports and research assistance to help my clients stay ahead of their competitors. As part of my service, I managed their public relations efforts, leveraging my experience crafting successful press releases and developing relationships with industry-specific media outlets. Overall, I delivered customised solutions that met my client’s unique needs. Through my consulting services, I helped numerous businesses achieve their goals, and I truly enjoyed being a part of their journey towards success.

Web Editor and Content Producer

• Jan 2001 - Jan 2002

As a section editor and content writer for the biggest and first-of-its-kind portal-type website of a leading live entertainment conglomerate serving the Spanish and Portuguese-speaking markets in Latin America, Spain, and the U.S., I played a crucial role in developing and implementing new content strategies that increased engagement and readership. The parent company had recently invested $60 million vertically integrating the site with seven regional radio stations. In my role, I proofread and edited the work of three direct reports, who were professional journalists, for the website's gastronomy and music sections. I also took charge of the nightlife entertainment section as the sole producer and writer. In addition, I conducted high-profile interviews, reviewed clubs, and generated weekend entertainment agendas for the website users. However, my most notable achievement was creating a well-known online fictional character who commented on nightlife affairs from a high-traffic weekly column, totalling over 50 articles. This character quickly became a house brand and a fan favourite, proving to be a great marketing tool to improve the website's metrics. Some unforgettable highlights of my time in this role include interviewing French electronic music duo superstars Daft Punk, recommending fun outings on the country's most listened-to urban radio while personifying my fictional character, and producing hundreds of on-site reviews of Buenos Aires' vibrant gastronomy and club scenes. Additionally, I was responsible for identifying emerging trends, creating compelling content that would capture the attention of our target audience and collaborating with the website's design and development team to create visually appealing content that enhanced the user experience.

Advertising Copywriter

• Jul 1999 - Mar 2000

In a customarily fast-paced and dynamic advertising agency atmosphere, I wrote my way into multidisciplinary teams of savvy marketers, account managers, talented graphic designers, video editors, scriptwriters, motion graphic experts and other specialists. An unruffled approach to managing multiple projects simultaneously and the ability to consistently meet tight deadlines allowed me to thrive under pressure. In addition, my creative copy, critical thinking, marketing orientation, and technical skills proved to be instrumental in producing captivating and persuasive advertising campaigns that effectively promoted our clients’ products and messages to the right audiences. Enthusiasm and passion were crucial in taking on greater responsibilities and delivering first-class work for high-profile discerning clients. Some highlights include the BTL product launch for a highly acclaimed and iconic denim brand, compelling stories for a complete run of the world’s most recognised bubble gum comic strips, pitching successful new pack designs for a timeless tobacco company, and creating impactful print ads for an international premium sparkling wine label.

Staff Writer and Digital Content Creator

• Jan 1998 - Jul 1999

I used storytelling to engage readers of this trail-blazing print and online publication, producing riveting articles spanning diverse topics, such as technology, innovation, products, lifestyle, entertainment, music, fashion, and current trends. In addition, at a time when backend website maintenance was rarely a drag-and-drop experience and upkeeping required extensive code editing, I demonstrated online management proficiency by keeping the homepage and different sections up-to-date with the latest information. Furthermore, when digital marketing was still in its infancy, I successfully increased website traffic and magazine subscriptions by implementing early SEO practices, including keywording and URL optimisation, as well as strategic online initiatives such as banner placement and backlinking. Finally, I implemented direct marketing actions, conducted interviews, organised events, and executed on-location journalism activities to provide in-depth coverage. Ultimately, I played an integral role in positioning the brand as a leader in its category by helping to develop a unique editorial voice and create a strong digital presence.