Experience

Grupo Choví Alimentación

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Gerente de Negocio/ Business Director en Grupo Choví Alimentación

  • Mar 2022 - Present

  Reporte al CEO de la empresa. Responsable de la definición de la Estrategia de la empresa y de la gestión de las áreas de Marketing, Comercial, I+D, Comunicación, RSC e Internacional. Gestión Omnicanal del negocio; mercados de Retail, Food Service, Industrial e Internacional. Desarrollo online y digital de la marca. Reporte al CEO de la empresa. Responsable de la definición de la Estrategia de la empresa y de la gestión de las áreas de Marketing, Comercial, I+D, Comunicación, RSC e Internacional. Gestión Omnicanal del negocio; mercados de Retail, Food Service, Industrial e Internacional. Desarrollo online y digital de la marca.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Unilever International Business Unit Director Spain

  • Jan 2017 - Dec 2021

  Responsible for the full P&L of the Business Unit with a cross functional team to develop new categories, to set up new business units and to launch international brands in the country. Building up industrial and business partnerships. Reporting to EU Business Director. Board member Unilever Spain.

• Trade Category & Shopper Marketing Director

  • Jul 2011 - Sep 2017

  Responsible for Category development strategies and execution.Responsible for Customer Marketing plans.Responsible for CRM Program



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Jefe de Ventas Retail

  • Sep 2010 - Jul 2011

  Responsible for the National Accounts during the merge process of Cadbury into the Kraft Foods business. Responsible for the National Accounts during the merge process of Cadbury into the Kraft Foods business.



Cadburys Schweppes PLC

• Food and Beverage Services
• 1 - 100 Employee

• Director de Ventas Retail en Cadbury

  • Jan 2008 - Jul 2011

  Responsible for the Cadbury Retail Business. Member of the Company Board and reporting to the General Manager. Responsible for the Cadbury Retail Business. Member of the Company Board and reporting to the General Manager.

• National Customer Marketing Manager

  • Dec 2006 - Jan 2008

  Responsible for develop and implementing Customer Marketing Plans for Home Care, Personal Care, Foods, Frozen Foods and Ice Cream Business.

• Key Account Manager

  • Sep 2003 - Dec 2006

  Responsible for the Carrefour Group.

• Senior Brand Manager - Knorr, Calve, Ligeresa

  • Jul 2000 - Sep 2003



Samuelson Mobile Consulting

• New Business Development Consultant

  • Sep 1999 - Jul 2000

  National Company within the Telecommunications Business. Main Projects: Web TV, E-commerce National Company within the Telecommunications Business. Main Projects: Web TV, E-commerce