Experience

PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• • Jan 2022 - Present

• • Jun 2018 - Dec 2021

  - Manage sustainable commercial organization by optimize fulfillment, minimize turn over, on boarding curriculum for new hire and existence employee and talent pipeline- Ensure excellent execution by equipping the field force with sustainable business process refreshment and monitoring

• • Sep 2017 - Jun 2018

  - Create and manage KPI for Sampoerna Sub - Distributor (EZD) at National level (Sales Volume, Product Return, Overdue, manpower, fleet etc)- Manage budget annual for Sub Distributor (EZD) : Incentive & OPEX- Develop new system of Sub Distributor Field Force using digital (Sales force automation) for better productivity- Develop Sub Distributor (EZD) Commercial Roll Out by create phase of transformation

• • Jan 2017 - Aug 2017

  - Create and manage sales plan East Indonesia Zone (Kalimantan, Sulawesi, Maluku & Papua) weekly, monthly and annual based on selling out, stock level, market review. Breakdown into 4 region.- Monitoring and tracking Share of Market (SoM), Sales Volume, Product Return, Distribution performance, New Product launch and CE Activation

• • Apr 2015 - Jan 2017

  Provide analysis and recommendation for Manager Regional Sales on the macro economic, market overview, sales/distribution performance, competitive analysis, channel strategy and opportunities that enable the achievement of regional sales volume and market share objective. Beside, develop, initiate and evaluate the most effective trade promo and customer relationship strategy to improve and optimize performance

• • Jan 2015 - Apr 2015

  Provide comprehensive analysis and recommendation of competitiveness to higher management to make strategic decision

• • Dec 2013 - Dec 2014

  Provide analysis and recommendation for Head of Sales West Operation (Sumatra island) on the macro economic, market overview, sales/distribution performance, competitive analysis, channel strategy and opportunities that enable the achievement of division sales volume and market share objective. Beside, develop strategic concept of trade program platform that will be applied to all area in west operation.

• • Jun 2013 - Dec 2013

  Develop and Improve business process & sales information system portfolio to support business requirement & improve business process efficiency

• • Oct 2011 - May 2013

  - To Increase Share of Market, Distribution Level & Minimize Out of Stock by conducting excellent execution- Managing territory coverage by aligning the proper channel of distribution (wholesale, retailer and task force in order to achieved SoM, Availability, and consumer- Apply high impact trade promo activity in order to generate sales growth and visibility enhancement and do high cooperation with marketing team in order to deliver full support merchandising activity in all channel outlets - Leverage human resources capability in order to challenge battle of market competition and also qualified people management in future by upgrade subordinate to next grade level Show less

• • Oct 2009 - Oct 2011

  Provide analysis and recommendation for Manager Area Sales on the macro economic, market overview, sales/distribution performance, competitive analysis, channel strategy and opportunities that enable the achievement of area sales volume and market share objective.