Engagement Manager

• Feb 2023 - Present

Senior Digital Account Manager

• Jan 2022 - Oct 2022

Senior Digital Project Manager

• Apr 2021 - Apr 2022

Digital Project Manager

• Jun 2019 - Apr 2021

• Plan and estimate all digital projects• Manage project scope, timeline and budget• Oversee the work of digital marketing specialists in PPC, SEO, email, and display advertising campaigns• Develop and monitor digital marketing budgets• Co-author strategic marketing proposals• Monitor quarterly key performance indicators and ROI• Schedule and lead strategy meetings with the Vice President of Digital Marketing• Manage and oversee the work of digital marketing agencies

Marketing Manager

• Aug 2017 - Jul 2019

• Cultivated and maintain relationships with business partners • Deliver end-to-end integrated marketing projects for 7 partners, and 16 Medicare Advantage Plans • Worked collaboratively with client partners, executive directors, and sales team to identify and develop strategies and tactics to support enrollment goals • Led, coordinated, and oversaw the creative development, approval, and distribution for all marketing collateral through various marketing channels such as print, display, and digital while remaining compliant to CMS' Medicare Communications and Marketing Guidelines (MCMG) • Completed market research analysis and competitive assessments to ensure marketing collateral was competitive in the industry • Developed and managed relationships with external vendors • Managed design and content creation for all webpages and other digital initiatives

Marketing Manager

• Nov 2013 - Dec 2017

• Assisted owner in selecting products and product marketing campaigns • Wrote and appeared in print, radio, television and digital advertising campaigns • Designed print marketing materials • Managed website and social media • Monitored inventory and created product campaigns based on sale opportunities • Worked with manufacturers on integrated marketing campaigns • Assisted owner in selecting products and product marketing campaigns • Wrote and appeared in print, radio, television and digital advertising campaigns • Designed print marketing materials • Managed website and social media • Monitored inventory and created product campaigns based on sale opportunities • Worked with manufacturers on integrated marketing campaigns

Automotive Account Executive

• Oct 2012 - Nov 2013

• Identified marketing and advertising opportunities to set automotive dealers apart through print and digital media solutions• Designed print and digital advertisements for automotive dealers• Managed clients ROI through reporting and research• Maintained organization of desk while representing multiple clients

National-Major Accounts Sales Assistant

• Apr 2012 - Oct 2012

• Processed, scheduled and billed National purchase orders for 64 VA-TN region newspapers across all print and digital products• Accountable for resolving client issues in a timely manner• Responsible for reporting revenue to VP of Advertising for all National clients• Analyzed historical revenue data in QlikView Advertising Analytics and created print and digital budgets for 4 National-Major Account Executives

Office & Marketing Assistant

• Jan 2005 - Apr 2012

• Assisted Accounts Payable with bill pay and book keeping in QuickBooks • Provided Customer Service to future and existing clients • Assisted in creating and directing television, radio and newspaper advertising • Spokesperson for the company marketing campaigns including print, television, and radio • Assisted Accounts Payable with bill pay and book keeping in QuickBooks • Provided Customer Service to future and existing clients • Assisted in creating and directing television, radio and newspaper advertising • Spokesperson for the company marketing campaigns including print, television, and radio

Advertising Intern

• 2010 - 2010

• Worked with Doug Burford (owner) to learn all aspects of an advertising agency. • Entered & Examined client's data such as production traffic schedules. • Had hands on experince in script writing, creative strategy process, and client presentation. • Worked with Doug Burford (owner) to learn all aspects of an advertising agency. • Entered & Examined client's data such as production traffic schedules. • Had hands on experince in script writing, creative strategy process, and client presentation.