Experience

Wallapop

• Spain
• Software Development
• 200 - 300 Employee

• Ad Operations Manager

  • Feb 2018 - Present

  Barcelona Area, Spain -Ad Operations Manager. -Set up of the Trafficking and AdOperations area within the company (processes, workshops, documentation, technical specs, good practices, trainings). -Set up, follow up, optimizations, reporting and analysis of direct online campaigns in display, in-app and video with different ad servers like Smart, GAM-(DFP) and DV360 for programmatic buying. -Set up of PROGRAMMATIC campaigns and deals. -Deep troubleshooting of deals to help clients and buyers with their… Show more -Ad Operations Manager. -Set up of the Trafficking and AdOperations area within the company (processes, workshops, documentation, technical specs, good practices, trainings). -Set up, follow up, optimizations, reporting and analysis of direct online campaigns in display, in-app and video with different ad servers like Smart, GAM-(DFP) and DV360 for programmatic buying. -Set up of PROGRAMMATIC campaigns and deals. -Deep troubleshooting of deals to help clients and buyers with their different DSPs. -Tech and Operational support within different areas of the company: clients/advertisers, sales managers, POs, developers, QAs. -Testing A/Bs of new features, formats and products within the ads area and the app. -Closing and control of the ad`s finances and billing each month with the financial team. -Programmatic Trading with DV360. -Creation of case and success studies for wallapop online advertising. Show less



ADman Media

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Programmatic Account Manager

  • Feb 2017 - Feb 2018

  Barcelona Area, Spain As a Programmatic Account Manager at ADman Media, I am in charge of all Latin American `s accounts and clients. My tasks include everyday accounting work with our clients but also the operative and technical part of trafficking and following up all the programmatic online campaigns. -Assistance to Sales Managers to create commercial proposals. -Creation of personalized whitelists from our pubisher`s network for different targets and campaigns. -Communication, assistance and daily… Show more As a Programmatic Account Manager at ADman Media, I am in charge of all Latin American `s accounts and clients. My tasks include everyday accounting work with our clients but also the operative and technical part of trafficking and following up all the programmatic online campaigns. -Assistance to Sales Managers to create commercial proposals. -Creation of personalized whitelists from our pubisher`s network for different targets and campaigns. -Communication, assistance and daily trouble shooting with all our traders, their DSPs platforms and all their technical support. -Creation, setting and activation of deals/PMPs in many different SSPs. -Following up, daily optimization and reporting of every deal. -Following up and control of all programmatic revenues. I am used to work with several adservers platforms such as Mediamath, Tubemogul, Appnexus, The Trade Desk, Google DBM, ADX and DFP, Freewheel, Falk. Besides, I got a lot of experience on different types of campaigns as CPM/CPV/CPC models, vídeo, display, desktop and mobile.

• Head of Trafficking

  • Jul 2016 - Jan 2017

  Barcelona -Managing all the Trafficking area for Latin America and Europe: Set-up and implementation of online campaigns, checking of technical materials and specifications, optimizations, analysis and reporting. -Coordination of the traffickers team for each market. -Prioritization of tasks, priorities and emergencies. -Help, assistance and training to the traffickers. -We specialized on online VIDEO campaigns for desktop and mobile.



US Media Consulting

• Germany

• Offline Senior Account Manager

  • Apr 2015 - Nov 2015

  Buenos Aires, Argentina -Support sales process. -Develop engaging proposals and offline media plans based on client's objectives and target groups. -Maximize opportunity profitability by improving negotiated rates with publishers. -Ensure and monitor campaign execution. -Follow up with clients and Publishers to continuously monitor service levels and ensure complete delivery satisfaction. -Strengthen existing client relationship on an-on going basis to retain and grow existing accounts. -Identify new… Show more -Support sales process. -Develop engaging proposals and offline media plans based on client's objectives and target groups. -Maximize opportunity profitability by improving negotiated rates with publishers. -Ensure and monitor campaign execution. -Follow up with clients and Publishers to continuously monitor service levels and ensure complete delivery satisfaction. -Strengthen existing client relationship on an-on going basis to retain and grow existing accounts. -Identify new opportunities to expand service offerings and communicate to Sales Manager or Account Executive accordingly.

• Senior Traffic Manager

  • Aug 2013 - Mar 2015

  Buenos Aires, Argentina I work as a Traffic Manager in online advertising campaigns for Miami´s office. I´m in charge of creating, implementing, controling and follow online campaigns and to do a post-buy analysis of them with complete reports for clients and publishers. I specialize in CPM, CPC, CPL campaigns in many different adservers: site specific/DFP, RightMedia, Facebook Ads, Google AdWords/YouTube, Video and Mobile campaigns for USA and LatinAmerica. In addition, I work with specific audience´s… Show more I work as a Traffic Manager in online advertising campaigns for Miami´s office. I´m in charge of creating, implementing, controling and follow online campaigns and to do a post-buy analysis of them with complete reports for clients and publishers. I specialize in CPM, CPC, CPL campaigns in many different adservers: site specific/DFP, RightMedia, Facebook Ads, Google AdWords/YouTube, Video and Mobile campaigns for USA and LatinAmerica. In addition, I work with specific audience´s campaigns and remarketing.

• Digital Account Manager

  • Sep 2014 - Dec 2014

  Miami/Fort Lauderdale y alrededores, Estados Unidos Viajé a las oficinas de la empresa de Miami durante 3 meses para trabajar y capacitarme en el área de Ventas de USA. Allí me desempeñé como Digital Account Manager a cargo de diferentes cuentas y agencias, trabajando en conjunto con clientes, diferentes medios digitales y equipo de tráfico. También participé del equipo de ventas, armado de propuestas y presentaciones comerciales y reuniones con clientes. Esta ha sido una de las experiencias profesionales y personales más importante y… Show more Viajé a las oficinas de la empresa de Miami durante 3 meses para trabajar y capacitarme en el área de Ventas de USA. Allí me desempeñé como Digital Account Manager a cargo de diferentes cuentas y agencias, trabajando en conjunto con clientes, diferentes medios digitales y equipo de tráfico. También participé del equipo de ventas, armado de propuestas y presentaciones comerciales y reuniones con clientes. Esta ha sido una de las experiencias profesionales y personales más importante y enriquecedora de mi carrera. Me dio la posibilidad de aprender, crecer profesionalmente, conocer una nueva área de trabajo y vivir y trabajar en otro país.



Antevenio Latam

• Traffic Manager

  • Jul 2011 - Jul 2013

  Buenos Aires, Argentina I´m in charge of different tasks related to Marketing and Online Advertising. I test, create, implement, follow up and daily controle online campaigns (CPM, CPC, CPL, CPA and Facebook Ads) in four different adservers. At the same time, I create, examine and track the graphic pieces and HTMLs for Email Marketing. At the end of each campaign, I generate full reports and statistics. I´m also used to deal, talk and negotiate with publishers and affiliates and to help wih campaign´s invoicing… Show more I´m in charge of different tasks related to Marketing and Online Advertising. I test, create, implement, follow up and daily controle online campaigns (CPM, CPC, CPL, CPA and Facebook Ads) in four different adservers. At the same time, I create, examine and track the graphic pieces and HTMLs for Email Marketing. At the end of each campaign, I generate full reports and statistics. I´m also used to deal, talk and negotiate with publishers and affiliates and to help wih campaign´s invoicing and billing. Show less



La Sommeliere – Mercado de Vinos

• Community Manager

  • Feb 2011 - Dec 2012

  Buenos Aires, Argentina I work as a freelancer Community Manager for a new and modern wine shop. I create and manage the online community from different platforms and social networks. I produce original and creative contents in order to promote the shop and comunicate different offers, games and news. The idea is to make users participate, be involved with the brand and start using e-commerce for wines in Argentina.



Diario El Municipal

• Editor

  • Aug 2010 - May 2011

  Buenos Aires, Argentina I´m a writer in a local and monthly newspaper of my town. I´m in charge of going to events and meetings of my town and then write the news and I also prepare and organize the agenda of the newspaper.



Subsecretaría de Desarrollo Económico del Gobierno de La Ciudad de Buenos Aires.

• Communications and Media Assistant

  • Nov 2008 - Nov 2009

  Buenos Aires, Argentina I worked in Buenos Aires´s Government at the Economic Development area. I was in charge of internal and external communications for the different activities and government programmes. Besides, I organized events and meetings with entrepreneurs from different sectors of Buenos Aires´s industry in order to work around their problems with the Minister.



Recrear Para el Crecimiento

• Executive Secretary

  • Mar 2006 - Dec 2007

  Buenos Aires, Argentina I worked and collaborated with the administrative area of a political party. I organized meetings and the daily agenda, I received guests and I managed Internet and Office pack. I also organized events and conferences and helped the media area attending to the Press Chief.