Head of Bank as a Service & Fundos de Investimento

• Aug 2022 - Present

CCO | CMO

• Jan 2021 - Aug 2022

Chief Commercial OfficerChief Marketing Officer

Advisor

• Nov 2012 - Present

Expert

• Nov 2017 - Present

Senior Advisory Consultant

• Mar 2017 - Jan 2021

- Sales - Marketing; - Planning; - Strategic consult - Sales - Marketing; - Planning; - Strategic consult

Partner

• Jun 2016 - Jun 2019

- Annual meetings of the board of directors;- Extraordinary meetings for decision-making.

Vice President

• Oct 2015 - Feb 2017

-Strategic Planning: Developed and managed using the OKR methodology;-Project Management: More than 30 projects using Waterfall, Kanban, Scrum, DevOps and SixSigma;-Business process management: Using Atlasian tools, to monitor KPI's and develop a new internal process;-Marketing: Restructuring of external and internal online and offline communication for B2B segments and development of the SaaS product portfolio-Human resources: Adjustment of the human resources budget, contact with labor unions, function plan and salary definition;-Development of new business and sales: Implementation of the spin sales methodology and development of new opportunities;-Led negotiation processes with investors from DGF, Bozzano, Triaxis, Criatec2 and Sonae investment funds for new investors. I sought financial financing from Banco Santander;-Corporate governance: Coordinated and participated in the Board of Directors.

Partner | New Business Development and M&A Director

• Oct 2012 - Sep 2013

-Developed new businesses and alliances for the company, attracting new investors for mergers and acquisitions; -Development of a digital marketing platform for independent artists and their fans, digital content negotiation, lead generation strategy -Participation in large international fairs, such as MIDEM, to search new opportunities; -Developed new businesses and alliances for the company, attracting new investors for mergers and acquisitions; -Development of a digital marketing platform for independent artists and their fans, digital content negotiation, lead generation strategy -Participation in large international fairs, such as MIDEM, to search new opportunities;

New Businesses Developer Senior Manager

• May 2011 - Jun 2012

- I developed a WiFi Business Unit, including the acquisition of VEX, which became the country's largest WiFi network, with national and international coverage for Oi's mobile customers;- I developed the Business Model for Oi franchise stores in cities with less than 30,000 inhabitants. Implementation and management (team of 40 people) of the 1st franchise based in the city of São Lourenço and covering 23 municipalities.- I developed a business model for network sharing and investment sharing on mobile networks with another mobile operator, generating a considerable investment reduction in the purchase of equipment for current and 4G networks.- I developed business opportunities for the creation of mobile virtual network operators (MVNOs) for niche markets.- I studied a business model for the provision of ICT services for the SME and Corporate markets, as well as for the Oi company.- I created a digital marketing business model with the navigation profile of Oi's customers to offer targeted advertising.

New Business Developer Executive

• Feb 2009 - Apr 2011

- Creation and development of strategy and concept of the first convergent product created in Brazil to offer fixed and mobile telecommunications services in a single device, positioning BrasilTelecom as a pioneer in Latin America;- Study of the business model of sharing between mobile networks between several mobile operators for the construction of 3G networks;- Study and implementation of the strategy for the acquisition of 3.5GHz and 5.8GHz licenses for the provision of mobile broadband services (WIMAX Technology) for customers in the Small and Medium Business and Corporate markets outside the BrasilTelecom region;- Study to provide mobility to the telephony of public use, generated an offer with the use of inductive card of public telephony in fixed terminals (Public Use Telephone) and mobile installed in public transports, with the objective of reducing the expense of interconnection with the reduction of calls originated from fixed and terminated in mobile accesses;- Together with Spectrum / Value Partners Consulting, the strategy of acquiring third generation (3G) services licenses with the broadest range - 15 MHz to be offered to Brasil Telecom GSM customers. In the less disputed lot of this auction, the company won with the proposal of 483 million reais, a premium of 41.56% over the minimum price of 341.2 million reais;- Analysis of the business model Additional Mobile Services (SVA) for BrasilTelecom, generating a study with a strategic and financial positioning of the business to make tactical decisions to leverage revenue;- Management of multidisciplinary teams in all company activities in international bodies and alliances such as ETSI - European Telecommunications Standard Institute and FMCA - Fixed Mobile Convergence Alliance.

New Business Developer Consultant at BrasilTelecom and FMCA Active Contributor

• Oct 2007 - 2009

Responsible for joining, leading, managing all business activities in FMCA (Fixed Mobile Alliance Convegence)The FMCA the alliance was designed by nine operators at the beginning (BrasilTelecom, Britsh Telecom, Rogers, NTT Communications, KTT, Neuf Cegetel, Swisscomm, Telecom Italia and KPN Telecom). The nonprofit alliance was with intellectual capital as a forum in New York. The organizational structure consisted of a board, made up of board members and others, with quarterly meetings in each of the member countries, to align strategies and product launches to the market. This alliance came to "muscle" of more than 20 members with a range of customers more than 1Bmobile and fixed subscribers.o BrasilTelecom was part of the board and was the only operator in Latin America belong to the alliance.Responsible align actions with the FMCA so ETSI - European Telecommunication Standard Institute and the GSMA.

FMCA Member

• 2004 - 2008

- Strategic alignment among 24 global operators;- Coordinate work groups;- Attend quarterly meetings in each carrier in different countries in the world;- Draw convergence strategy for global operators

General Product Manager

• 2000 - 2004

- I created and developed the strategy and the concept of the first convergent product in Brazil for fixed and mobile telecommunications in a single device and BrasilTelecom was as a pioneer in Latin America.- I studied the business model of sharing between mobile networks across multiple mobile operators to build 3G networks- I studied and implemented in the strategy for acquisition of 3.5GHz and 5.8GHz licenses for provision of mobile broadband (TechnologyWIMAX) for customer of Small and Medium Enterprises.- I created, developed and implemented to provide mobility of public telephony usability, generated an offer using the public inductive card telephony in fixed terminals (Telephone Public Use) and furniture installed on public transport, with the aim of reducing expense of interconnection cost with the reduction of calls originated and terminated in the fixed wireless accesses- Implemented in conjunction with Consulting Spectrum / Value Partners acquisition licenses and strategy of licensing of third-generation (3G) with aa wider band - 15 MHz to be offered to customers BrasilTelecom GSM. In the disputed lot less this auction, the company won with the proposed 483 million, a premium of 41.56% over the minimum price of 341.2 million reais.- I analyzed the business model of Mobile Value Added Services (VAS) for BrasilTelecom, generating a study with a strategic positioning and business financial decision-making tactics to leverage income.

Information Management

• Jan 1995 - Jun 2000

- I developed and implemented projects for business creation, information flow in which I can highlight the Y2K Project, with international experience working outside Brazil in countries like USA, Finland, Canada, Venezuela, Bolivia and Argentina. - I developed and implemented projects for business creation, information flow in which I can highlight the Y2K Project, with international experience working outside Brazil in countries like USA, Finland, Canada, Venezuela, Bolivia and Argentina.