Experience

UXPin

• Poland
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist | Growth Oriented

  • Apr 2023 - Present

  • introduced and optimized A/B testing strategy aimed at improving website performance and increasing conversion rates • improved site health score and boosted rankings through on-page and technical SEO • adjusted messaging, defined and tested key value proposition for product marketing campaigns based on market and user analysis • generated and nurtured leads through website optimization, email and content marketing



Brainly

• Poland
• Software Development
• 400 - 500 Employee

• Growth Marketing Specialist

  • Apr 2022 - Apr 2023

  • improved the app's visibility and increased conversion rates with ASO in App Store and Google Play Store • grew and engaged user base with targeted email and social media campaigns • successfully implemented campaigns for activation and retention of customers, resulting in optimized onboarding flows and higher user engagement • boosted user acquisition by refining marketing campaigns through A/B testing, which leveraged improved targeting and content personalization

• Content Demand Specialist

  • Dec 2021 - Apr 2022

  Kraków, Woj. Małopolskie, Polska • lead a team of 6+ freelancers responsible for content creation processes, managed KPIs execution and performance analysis • increased organic traffic and customer engagement on the website with on-page SEO • optimized content strategies by leveraging customer feedback and market research • spotted and eliminated content gaps and tailored content to meet the specific needs of the target audience



Huawei

• Australia
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing Campaign Team Leader

  • Jan 2021 - Dec 2021

  Warszawa, Woj. Mazowieckie, Polska • lead a team responsible for implementation and optimization of campaigns aimed at customer acquisition and retention • managed content and design creation to ensure the highest quality and user experience • transformed and structured A/B testing and assets optimization processes to help create high- converting landing pages and campaigns more effectively • planned and executed 30+ projects, driving user and revenue growth while effectively managing relations with stakeholders

• Junior Business Operation Specialist

  • May 2020 - Jan 2021

  Warszawa, Woj. Mazowieckie, Polska • boosted user engagement by creating and deploying over 50 interactive landing pages for clients such as Bolt or Empik • lead A/B tests for content and design to effectively introduce the biggest AppGallery update in 2020 • crafted personalized email and mobile campaigns based on market research and audience identification • performed data analysis to assess AppGallery performance and prepare strategies to boost download numbers



LOT Polish Airlines

• Poland
• Airlines and Aviation
• 700 & Above Employee

• Junior Social Media Specialist

  • Jun 2018 - May 2020

  Warszawa, woj. mazowieckie, Polska • managed and oversaw social media content on Instagram, Facebook and LinkedIn • monitored and analyzed brand-related conversations on social media, extracting customer insights and enhancing brand recognition • converted brand fans into customers with engaging and responsive social media interactions • collaborated with customer success team on campaigns aimed at building brand awareness

• Customer Service Specialist with Chinese

  • Dec 2017 - Jun 2018

  Warszawa, Woj. Mazowieckie, Polska



Polska Organizacja Turystyczna

• Poland
• Banking

• Internship

  • Jun 2015 - Aug 2015

  Warszawa, Woj. Mazowieckie, Polska