Experience

SBM Life Science

• France
• Manufacturing
• 300 - 400 Employee

• Regional Marketing Manager CER

  • Mar 2022 - Present



Sanofi Polska

• Poland
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• HCP Lead

  • Oct 2021 - Mar 2022



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Senior Brand Manager Iberogast

  • Feb 2020 - Oct 2021

• Senior Brand Manager - DERMA Category (OTC,Cosmetic, Medial Divice)

  • Oct 2015 - Oct 2021

  Personal responsibilities for external emloyee team and Marketing SpecialistMarketing strategy & brand plans development within agreed brand(s) vision:- communication & key marketing mix strategies development and recommendation in cooperation with internal and external partners- approval gaining for above mentioned from respective management (local, global). Managing ATL communication:- new commercials preparations (new copies production or local adaptations) in cooperation with creative agencies following ADP process- Leadership in digital activation plans for brands- media campaign preparations with close cooperation with media agency: media briefing, media planning and execution with post-buy analysisManaging BTL communication:- BTL campaigns preparation and implementation in close cooperation with Procurement, Sales and Trade Dept. Regulatory Dept.- Promo packs packaging development in cooperation with design agencies-Management of sampling activityHCP communication- communication & key marketing mix strategies development to gain HCP recommendation Managing Marketing Research projects:- consumer, advertising and market research leadership (planning and execution in cooperation with Business Development incl. post analysis, final recommendation and next steps)- continuous data analysis: market, brands and competition monitoring based on regular monthly and weekly reporting, desk research etc. to constantly enrich MEX tamplateBrand ownership and presentation to internal and external customers- preparation of business documentation (recommendations, presentations, reports, summaries etc.)Participation in Category and regional strategy development- NPDs initiatives generation- Bepanthen Community project participation- Running assigned NPDs projects in cooperation with HQ/BD/External partners Show less

• Brand Manager - BEPANTHEN (OTC,Cosmetic, Medical Device)

  • Dec 2012 - Oct 2021

  Marketing strategy & brand plans development within agreed brand(s) vision:- communication & key marketing mix strategies development and recommendation in cooperation with internal and external partners- approval gaining for above mentioned from respective management (local, global). Managing ATL communication:- new commercials preparations (new copies production or local adaptations) in cooperation with creative agencies following ADP process- Leadership in digital activation plans for brands- media campaign preparations with close cooperation with media agency: media briefing, media planning and execution with post-buy analysisManaging BTL communication:- BTL campaigns preparation and implementation in close cooperation with Procurement, Sales and Trade Dept. Regulatory Dept.- Promo packs packaging development in cooperation with design agencies-Management of sampling activityHCP communication- communication & key marketing mix strategies development to gain HCP recommendation Managing Marketing Research projects:- consumer, advertising and market research leadership (planning and execution in cooperation with Business Development incl. post analysis, final recommendation and next steps)- continuous data analysis: market, brands and competition monitoring based on regular monthly and weekly reporting, desk research etc. to constantly enrich MEX tamplateBrand ownership and presentation to internal and external customers- preparation of business documentation (recommendations, presentations, reports, summaries etc.)Participation in Category and regional strategy development- NPDs initiatives generation- Bepanthen Community project participation- Running assigned NPDs projects in cooperation with HQ/BD/External partners Show less

• Junior Brand Manager

  • Dec 2011 - Dec 2012

• Marketing Assistant

  • May 2010 - Dec 2011



Grupa Zibi S.A.

• Poland
• Luxury Goods & Jewelry
• 1 - 100 Employee

• PR & Marketing Specialist

  • Dec 2008 - May 2010