Agnieszka Gutowska-Wicher
Marketing Director - Communication & CSR & Innovation Leader Head of Digital at NHOOD Polska- Claim this Profile
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English Native or bilingual proficiency
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Russian Limited working proficiency
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Bio
Hanna Świątek
Working with Agnieszka is a real pleasure. Since the beginning of our collaboration I’ve known her as a full of energy, cheerful and highly competent person. I would like to express my respect and appreciation for Ms Agnieszka, who is a great marketer. She has many ideas and charisma to implement them, which translates into great marketing projects.
Joanna Heppner
Working with Agnieszka has been a real pleasure. She takes business decisions very fast, she is always concrete and demands a lot from herself and from others. Thanks to her creativity, careful attention to every detail and devotion to her job, you can see effects of her hard work in advertisements located all around Warsaw. She is flexible and open towards new technologies and online communication channels. Her deep understanding of media is inspirational.
Hanna Świątek
Working with Agnieszka is a real pleasure. Since the beginning of our collaboration I’ve known her as a full of energy, cheerful and highly competent person. I would like to express my respect and appreciation for Ms Agnieszka, who is a great marketer. She has many ideas and charisma to implement them, which translates into great marketing projects.
Joanna Heppner
Working with Agnieszka has been a real pleasure. She takes business decisions very fast, she is always concrete and demands a lot from herself and from others. Thanks to her creativity, careful attention to every detail and devotion to her job, you can see effects of her hard work in advertisements located all around Warsaw. She is flexible and open towards new technologies and online communication channels. Her deep understanding of media is inspirational.
Hanna Świątek
Working with Agnieszka is a real pleasure. Since the beginning of our collaboration I’ve known her as a full of energy, cheerful and highly competent person. I would like to express my respect and appreciation for Ms Agnieszka, who is a great marketer. She has many ideas and charisma to implement them, which translates into great marketing projects.
Joanna Heppner
Working with Agnieszka has been a real pleasure. She takes business decisions very fast, she is always concrete and demands a lot from herself and from others. Thanks to her creativity, careful attention to every detail and devotion to her job, you can see effects of her hard work in advertisements located all around Warsaw. She is flexible and open towards new technologies and online communication channels. Her deep understanding of media is inspirational.
Hanna Świątek
Working with Agnieszka is a real pleasure. Since the beginning of our collaboration I’ve known her as a full of energy, cheerful and highly competent person. I would like to express my respect and appreciation for Ms Agnieszka, who is a great marketer. She has many ideas and charisma to implement them, which translates into great marketing projects.
Joanna Heppner
Working with Agnieszka has been a real pleasure. She takes business decisions very fast, she is always concrete and demands a lot from herself and from others. Thanks to her creativity, careful attention to every detail and devotion to her job, you can see effects of her hard work in advertisements located all around Warsaw. She is flexible and open towards new technologies and online communication channels. Her deep understanding of media is inspirational.
Credentials
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Dimaq Professional Digital Marketing
DIMAQ - Digital Marketing Qualification
Experience
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NHOOD Polska
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Poland
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Real Estate
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1 - 100 Employee
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Marketing Director - Communication & CSR & Innovation Leader Head of Digital
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Jan 2021 - Present
Building brands, preparing marketing strategy for corporate and operational marketing for shopping centersExternal communication: creating company imageResponsible for the CSR strategy / ESG performance, incl.: strategy, yearly reporting, BREEAM (Building Research Establishment Environmental Assessment Method) certificationsPreparing marketing positioning for 24 shopping centers & O!shopping brand for remodeled shopping centersDeveloping digital communication channels (60+): websites, social media (Facebook, blog, Instagram, LinkedIn)Responsible for phigital consumer path, incl. preparing various online / offline points of contact with clients and ensuring engaging contactCreating brands and preparing brand strategy for new projects: Wilanów Park, Góraszka, Imola and remodelings, e.g.: Piaseczno, MikołówWorking in numerous international projects on a global scale of the enterprise, incl. sustainable development strategy creation involving 10 countries
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Ceetrus Polska
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Poland
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Real Estate
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1 - 100 Employee
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Marketing Director, Leader of Communication, CSR and Innovations
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Sep 2015 - Dec 2020
Marketing Director, Leader of Communication, CSR and Innovations, Head of Digital, management board member, leader of marketing team, Corporate Sustainable Responsibility professional. Introduce to Polish market O!shopping, new brand dedicated for shopping centres. Implement CSR strategy on country level. Creating and implementing marketing strategy for Ceetrus Poland as well as 24 Auchan Shopping Centers. Implement of digitalization process on country level. Develop and transfer omnichanel strategy and digital communication channels like: web sides, Linked in, Facebook, Instagram, Blog. Influencer, an effective manager specialized in Digital Marketing. Member of project group and co-creator of new Vision 2030 and Ceetrus name of company worldwide.
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FASHION HOUSE Group
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Poland
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Retail
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1 - 100 Employee
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Marketing Manager
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May 2011 - Aug 2015
Managing company’s website, Facebook page and blog; digital marketing; responsible for PR activitiesConducting market analysisDeveloping the brandManaging development & control of nationwide Fashion House Outlet Center shares & local shares in WarsawConducting periodic customer surveys Managing company’s website, Facebook page and blog; digital marketing; responsible for PR activitiesConducting market analysisDeveloping the brandManaging development & control of nationwide Fashion House Outlet Center shares & local shares in WarsawConducting periodic customer surveys
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Parfums Christian Dior
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Trade Marketing Manager
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Jan 2004 - Nov 2010
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Dirk Rossmann GmbH
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Germany
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Retail
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700 & Above Employee
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Marketing Specialist
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Jul 2000 - Dec 2003
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Education
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Collegium Civitas
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SGH Warsaw School of Economics
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University of Lodz
Bachelor's degree -
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Uniwersytet SWPS
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