Experience

RENO Doors

• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Co-owner, Co-CEO

  • Apr. 2014 - –Heute

  Disrupting doors market in Europe Disrupting doors market in Europe



Mars

• United States
• Design Services
• 1 - 100 Employee

• Simplicity For Growth Director

  • Okt. 2014 - März 2017

  Leading a key market demand and central supply transformation project aiming at changing the mindset and growth paradigm by focusing on best in class portfolio deployment and execution rather than innovation to deliver growth.Key Responsibilities & Results:Lead a team of market representatives and central supply and R&D team to deliver a step change of growth through best in class porfolio deployement and executionGenerating top line growth via driving the best SKU's (Head) while reducing the assortment (Tail)

• European Dry Segment Director

  • Jan. 2014 - Sept. 2014

  Managing European Dry Business - worth over 600m Euros. Role on Demand Leadership Team & Reporting into European VP Marketing & Innovation. Responsible for the total business - Profitability, Costs, Supply, Marketing & Innovation.Key Responsibilities & Results:Step change Whiskas Dry growth throuh the re-introduction of the pocket kibble Align the Dog dry growth and supply strategy with the organization incl. multisales.

• European Segment / Marketing Director

  • Dez. 2011 - Dez. 2013

  Managing European Pouch Business - worth over 700m EurosRole on Demand Leadership Team & Reporting into European VP Marketing & InnovationResponsible for the total business - Profitability, Costs, Supply, Marketing & InnovationManaging delivery through segment team which includes: European Innovation Leaders, R&D, Supply, Project Management, Finance- Delivered highest growth levels in 10yrs for Segment through: developing clear vision for the team, refining strategic direction of business, focussing the team to deliver winning innovation, renovation & market activations.

• European Innovation Leader - Pouch segment

  • Okt. 2010 - Dez. 2011

  Managing European Portfolio for the 'pouch' segment - worth over 600m Euros - Led the strategy for innovation & growth on the largest segment in Europe- Strategic Leadership of all projects on pouch across 4 key brands: Whiskas, Sheba, Pedigree & CesarKEY ADDITIONAL PROJECT:Led a specific project to review & develop a proposal for the European Leadership Team into 'how the Marketing Organisation should be structured as we move to 1 European region (Western Europe & Central Europe).

• European Brand Leader - Pedigree

  • Dez. 2009 - Okt. 2010

  Managing 450m Euro Brand across Europe - Led the development of Brand Strategy for PEDIGREE across Europe, including: brand values, consumer insights, competitive analysis & innovation thinking. Aligned with all stakeholders including final approval with the European Leadership Team- Led the European PEDIGREE Renovation - including concept development, validation, project leadership, supply considerations & launch across Europe.

• European Brand Leader - Pedigree Wet

  • Aug. 2007 - Dez. 2009

  Managing 270m Euro portfolio across Europe on Mars' biggest brand - PEDIGREE- Led the development of Brand "food philosophy" - managing 3 key markets, key stakeholders, consultants & agencies- Led the formation of a 3 yr innovation pipeline across Europe - aligned with stakeholders- Led cross functional teams to manage the delivery of all key innovations across Europe inc. indirectly 'managing' over 10 people per project



Mars/ Masterfoods Poland

• Cat Portfolio Manager

  • Okt. 2005 - Juli 2007

  Managed all the Catcare brands in Poland (80m Euro portfolio)- Built the team to turnaround performance and deliver 14% growth- Launched Perfect Fit in Poland (now worth 5m Euros)- Created Treats category in Poland Managed all the Catcare brands in Poland (80m Euro portfolio)- Built the team to turnaround performance and deliver 14% growth- Launched Perfect Fit in Poland (now worth 5m Euros)- Created Treats category in Poland



Mars / Masterfoods Poland

• Brand Manager - Chappie, Frolic & Cesar

  • Nov. 2003 - Okt. 2005

  Responsible for 3 brands including the largest Brand in the Mars Petcare portfolio (T/O over 55m Euros)- Doubled the size of the Sheba brand through creation of regional strategy for Mars Central Europe on Sheba & Cesar - Re-launched the Chappie brand & developing a new communications campaign Responsible for 3 brands including the largest Brand in the Mars Petcare portfolio (T/O over 55m Euros)- Doubled the size of the Sheba brand through creation of regional strategy for Mars Central Europe on Sheba & Cesar - Re-launched the Chappie brand & developing a new communications campaign



Mars/Masterfoods Poland

• Management Development Programme

  • Aug. 2001 - Nov. 2003

  Programme covering 3 placements, after which I was placed in a managerial position.1. Junior Brand Manger - Mars Chocolate2. Field Sales Representative in Warsaw for Key Accounts - All Mars segments3. HR Executive - Managing Employer Branding & Communications Programme covering 3 placements, after which I was placed in a managerial position.1. Junior Brand Manger - Mars Chocolate2. Field Sales Representative in Warsaw for Key Accounts - All Mars segments3. HR Executive - Managing Employer Branding & Communications