Agnes Lim

Marketing Director at ShareInvestor Pte Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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Experience

    • Singapore
    • Capital Markets
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2019 - Present

      Job Responsibilities: Product lead for ShareInvestor’s subscription products and revenue: - - Gain a deep understanding of customer experience, identify, and generate new ideas that grow market share, improve customer experience and drive growth. - Drive enhancements and new initiatives to fill product gaps. New initiatives include webinars, monthly investing guide and exclusive member’s meetup. - Create 2 new revenue from existing data on ShareInvestor’s platform - paid reports and investment bootcamp course. Product lead for Investor-One.com: -- Develop a consistent brand identity for the content portal and establish its online presence. - Manage the daily activities of the content team, including writers, designers, and marketers to ensure all aspects of the creation and delivery of content throughout the year. - Position the portal to ensure that the content remains relevant to the investing community. - Strategize and achieve funding support from IEF for 2021. Show less

    • Sales & Marketing Director
      • Apr 2017 - Aug 2019

      Job Responsibilities: Responsible for overall revenue under 3 business units, amounting to $3 million annually. The 3 units include advertising, events management, and market data services.Advertising:- Lead the sales team to engage advertisers and media agencies to introduce ShareInvestor’s suite of advertising channels. - Manage the operations team in fulfilling advertisers’ online campaigns, events planning, marketing till on-ground execution.Events Management: - Plan and strategize the events’ calendar and concept of all events to ensure interest and engagement with the investing community. - Administer all phases of the event planning, including but not limited to creative planning of events concept, marketing, servicing, and administrative procedures.- Ensure a healthy profit margin for all events. Market Data Services: - Strategize and execute an overall branding campaign to promote ShareInvestor's platforms and assets.- Manage members’ events, engagements and privileges and achieve 65% retention rate for ShareInvestor’s subscription products.Significant Achievements:- Main lead for INVEST Fair 2016 - 2019 – an investment exhibition with 40 exhibitors and 5,000 attendees. - Successfully grow REITs Symposium from an event with 800 free attendees and 12 partners to 1300 paying attendee and 33 partners within 5 years.- Published 9 issues of InsideINVEST, a financial publication inserted with The Straits Times. - Achieve IEF support for Investor-One.com, for Year 2020 - 2021. - Granted Director's Award in 2017, 2018 and Team Director's Award in 2020. Show less

    • Sales and Marketing Manager
      • Dec 2013 - Aug 2016

      - Strategize, plan and implement campaigns to achieve advertising revenue. - Coordinate clients’ marketing campaign from design creation to fulfilment and reporting. - Market Research and recommendation of latest industry trend, new players and industry needs. - Establish and maintain excellent relationships with key decision-makers of existing and potential clients - Key member of INVEST Fair 2014/2015 - the biggest financial exhibition in Singapore : > Conceptualize and execute key highlights of the exhibition > Initiate, plan and develop a 16-page supplement for INVEST Fair 2015 - Inside Invest (an insertion with The Straits Times on 11 August 2015) > Prospect, approach and manage over 20 exhibitors and 15 speakers (local and overseas) Significant Achievements: - Granted Director's Award in 2014 & 2015 for outstanding performance during INVEST Fair Show less

    • Co-founder/ Project Manager
      • Jul 2007 - Jul 2013

      One of the pioneer setup team for the company and assume full responsibilities in the management of the company from office administration to human resource management, including: manpower management, sales and business development, project management and client relationship management. - Human Resources Management: Hiring and training of new members. - Creation of case studies to assist project team to better understand projects preparations and crisis management. - Office Administrative Management: Responsible for all office supplies and maintenances. - Creative Works: Drafting of design outline and working with designers for all events and marketing collaterals. - Project Management: Brainstorm and working on a creative concept that best suit the clients' marketing objective. Presentation of concept and fine tuning to suit clients' need. Coordination and management of events, third parties coordination, budgets management, onsite management and event execution. - Client Servicing: Responsible for business development, client serving and pitching of projects. Secured major accounts including: Science Centre Singapore, Northeast CDC, Ministry of Manpower, StarHub, Harvey Norman, Health Promotion Board, Human Resource Capital Institute, Singapore Police Force, Ministry of Education, National Security Coordination Secretariat Show less

    • Project Manager
      • Sep 2005 - Jun 2007

      - Business Development and Client Servicing: Working with a team to achieve department’s KPI by bringing in new businesses to the company. Responsible for pitching of government projects on exhibitions, structures, events management and gallery setup. - Design Management: Working with designers to create structure design that best project the needs and requirements of clients. - Project Management: Coordinate with contractors for materials and fabrication details and onsite installation. - Business Development and Client Servicing: Working with a team to achieve department’s KPI by bringing in new businesses to the company. Responsible for pitching of government projects on exhibitions, structures, events management and gallery setup. - Design Management: Working with designers to create structure design that best project the needs and requirements of clients. - Project Management: Coordinate with contractors for materials and fabrication details and onsite installation.

    • 1 - 100 Employee
    • Events Executive (1 yr contract)
      • Aug 2004 - Aug 2005

      Event management for Singapore Food Festival 2005 and Family Festival 2005. Singapore Food Festival: Project managed single-handed for 2 side events, Vegetables & Fruits Fiesta and Central CDC Food Trail Family Festival: Responsible for the sales of booths and programmes for stage entertainment - Project Management: working closely with an allocated budget and timeline to meet objectives. - Sales of booth space, entertainment and logistic planning. - Client Servicing: Servicing of sponsors and exhibitors, provision of creative concepts and logistics supports. Creation and execution of events to best meet Sponsors’ marketing objectives. - Advertising and Promotion: Arrange for local and overseas media previews and assisted in the creation of marketing collaterals to promote the events. Show less

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Account Executive
      • Jan 2004 - Jul 2004

      - Project Management: Overall in-charge of sales and Pico's market share of certain exhibition shows. Creation of exhibition stands to work within the budget and to maximize their presence in the exhibition. - Inter-office Coordination: Traveling and working with Pico inter-office for overseas requirements of local clients - Creative Works: Working closely with designers and production team to create feasible yet innovative designs for exhibition stands and promotional materials. - Involved in various exhibition: World Book Fair, Asia Money Fair, Young Parent Fiesta, PC Show, Integrated Systems @ Shanghai Show less

    • Singapore
    • Events Services
    • 1 - 100 Employee
    • Project Executive
      • Jan 2002 - Dec 2003

      Event management for Singapore Food Festival 2003 and Beauty & Wellness Festival 2003 - Project Management: Sales of booth space, entertainment and logistic planning - Creative Works: Brainstorming for highlights of the festival and programmes for sponsors - Advertising & Promotion: Servicing and coordination with marketing team for press release and media interviews. - Event Management: Coordination and execution of sponsors' events, including venue owner, suppliers and Singapore Tourist Board - Secretarial Works: Minutes taking for all meetings with Singapore Tourist Board Show less

Education

  • Equinet Academy
    WSQ Digital Marketing Analytics Course, Marketing
    2021 - 2021
  • Columbia Business School
    Digital Marketing
    2018 - 2018
  • Temasek Polytechnic
    Diploma, Hospitality Management
    1999 - 2002
  • Curtin University
    Bachelor of Arts (BA), Marketing and Advertising
    2006 -

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