Experience

LeCupon

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Coordenadora de Inbound Marketing

  • Mar 2023 - Present

  Responsável pela estratégia e coordenação da equipe inbound da Lecupon para atrair mais clientes e alavancar o posicionamento da marca. - Marketing de conteúdo - SEO - Email marketing - Redes sociais - CRM - Eventos externos - Mídia paga Responsável pela estratégia e coordenação da equipe inbound da Lecupon para atrair mais clientes e alavancar o posicionamento da marca. - Marketing de conteúdo - SEO - Email marketing - Redes sociais - CRM - Eventos externos - Mídia paga



Gupy

• Brazil
• Human Resources Services
• 700 & Above Employee

• Especialista de Marketing e Comunicação

  • Jun 2021 - Mar 2023

  I do the marketing and comunnication plan for brand events, social events, influencers and reseachers. [Gupy Conecta 2021: online event with more than 26,000 participants and NPS 87] [Gupy Destaca 2021: award for the best HRs in Brazil and a celebration event with more than 5,000 participants] [Gupy Compartilha 2022: online event with 5.000 participants] [HR4results 2022: Online and face-to-face event about HR trends and innovation for more than 10.000 participants] [HR4results 2023: the biggest inovation event about HR in Latin America for more than 5.000 participants at São Paulo, Brazil] Show less



Holos

• Brazil
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing B2B Coordinator

  • Jun 2020 - Jun 2021

  [Developed B2B strategies to reach customers with +1000 employees] [Average of 80 NPS and improved inbound marketing strategy that resulted in the acquisition of one of the biggest accounts in 2021] [Improvement of the content marketing strategy by more than 60% in 6 months during 2020] Holos is a health tech that offers a wellness program for companies that want to take care of their employees' mental health and develop a better organizational culture. During my position as B2B marketing coordinator, I followed all the activities of 3 marketing hubs: creativity, growth hacking and product. My leadership method is based on humanization. I believe that employees happy in their jobs, working in a healthy environment, can get better results. - Development of OKRs and marketing KPIs; - Analyzes the campaign's metrics and presents trends and perceptions; - Follow all content production (writing and design); - Support to the CS team with marketing solutions and customer engagement; - Creates and manages project plans and schedules to deliver marketing campaigns on time; - Development of inbound marketing strategies associated with outbound prospecting; - ABM strategy using HubSpot and experience marketing; - Management branding and social media strategy; - Creation and monitoring of marketing and branding events, such as webinars and social media lives; - Development of successful customer cases and sales enablement; Show less



Rock Content

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• • Oct 2019 - Apr 2020

  I worked in managing projects, mapping processes, tracking goals and designing solutions to ensure the success of the strategy of the biggest client of Rock Content during 2019 (Avarege R$1M ARR and more than 30.000 employees).● Management of big content marketing projects for companies with more than 30,000 employees;● Customer success and communication with the customer team;● Process mapping and tracking client goals to identify new opportunities;● Presentation of new solutions to the client for the project growing and acchive upsells;● Monitoring of the content, technology and services teams involved in the project, managing deliveries and resolving any obstacles; Show less

• • Feb 2019 - Oct 2019

  In this position, I worked with the Services team of Rock Content to architect our projects and define the best strategy for enterprise customers in a personalized way.I created the proposals that best fit the client's objective to help them make better decisions based on data and analysis tools. After that, I metrified the process to ensure success during and after the entire operation.● Meetings with the CEO and co-founder of Rock Content to develop a complete document that showed the service processes that Rock Content offers to customers;● I suggest proposals that fit with the client’s goals;● Documentation of all processes and solutions that the service team delivery;● Metrification of the process to ensure success during and after the entire operation; Show less

• • Aug 2018 - Feb 2019

  In this position, still as editor-in-chief of Inteligência, I wrote articles and coordinated the enterprise blog to reach different markets.I reformulated the proposal for capturing enterprise leads through the blog Inteligência Rock Content and with the sales team I collected important information for our acquisition process. I applied these changes to the blog for more mature content based on account based marketing.● Chief editor of the Inteligência Rock Content blog ● Responsible for conversion strategies and rich materials;● Analysis and structuring of advanced SEO strategies for the blog Inteligência;● Attraction based on Account-Based Marketing strategy;● Surveys of competition analysis and support in internal surveys;● Interviews with marketing experts in Brazil. Show less

• • Mar 2017 - Aug 2018

  [Best employee of the month - Champions April 2018] I was the first editor of the blog inteligencia.rockcontent.com. During this position, I did analysis of global researches, collected data and statistics. I also looked for market trends.I used my knowledge in SEO and WordPress to achieve awesome results. I also communicated directly with enterprise clients and CMOs from big companies.



Zemanta, Engagement DSP

• Slovenia
• Information Technology & Services
• 1 - 100 Employee

• Summer Marketing Intern

  • Jun 2018 - Jul 2018

  Zemanta is a Company based on Slovenia that I had the pleasure to work on during a summer internship. During my position as Intern, I did a competitive analysis project to improve customer experience on the company's website. In 2017, Zemanta joined forces with Outbrain, the world’s leading native advertising platform on the open web. Together, they are strengthening their position as leaders in the new marketing era, following their mission to help anybody discover great content, products and services. ● Follow Zemanta's customer success strategy; ● Improve the customer experience on the company's website; ● Competitive analysis project; Show less



Associação Brasileira da Industria de Hotéis

• Advertising Strategist Intern

  • Jun 2016 - Mar 2017

  During this position, I updated the company's social media (Facebook, website and newsletter), communicated with the associated hotels to provide services, I did all the copywriting strategies, I followed the President of the Association in events and interviews and I did research and data collection. During this position, I updated the company's social media (Facebook, website and newsletter), communicated with the associated hotels to provide services, I did all the copywriting strategies, I followed the President of the Association in events and interviews and I did research and data collection.



Ponto Ini Sistemas

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• ERP Outsoursing Intern

  • Jan 2015 - Apr 2015

  In this position, I did a job focused on Database and data manipulation in the Protheus system (TOTVS). I created queries in the SQL development environments, prepared Excel spreadsheets and followed the outsourcing services. In this position, I did a job focused on Database and data manipulation in the Protheus system (TOTVS). I created queries in the SQL development environments, prepared Excel spreadsheets and followed the outsourcing services.



Inovinil S.A/E

• Centro Federal de Educação Tecnológica de Minas Gerais

• Marketing

  • Jun 2012 - Dec 2012

  In this position, I worked on the Junior Achievement program - Sebrae, with current themes that show the competitive world of business, benefits and complexities. In this position, I worked on the Junior Achievement program - Sebrae, with current themes that show the competitive world of business, benefits and complexities.