Andres Giraldo

NOT THE CEO at GO MVP
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -
  • Spanish -

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5.0

/5.0
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Mike Markham

I have found Andres to be professional and well organized. Andres has also proven himself to be a good communicator, which is extremely important in all areas of business.

Carlos Roldan

Andres es un profesional emprendedor, con un gran carisma, responsable y apasionado con cualquier objetivo que se proponga.

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Credentials

  • Zoho Parnter
    Zoho Corporation
    Sep, 2019
    - Oct, 2024
  • International Business Major
    Florida International University
    Dec, 2002
    - Oct, 2024

Experience

  • GO MVP
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • NOT THE CEO
      • Jan 2015 - Present

      * Redefined our model by adopting the use of technology to generate emotional engagements with clients and vendors, not only generating leads or prospects for our clients but most importantly redefining the entire nurturing process on their pipelines. * Founded the Agency in 2003 - Former Real Marketing Group and relaunched as GO MVP in 2015. * Designed the new business model of the company, replacing traditional account executives with a stronger partner's program, which is now operating in 32 US States and 4 Latin American countries. * * The new model duplicated the portfolio within 18 months of operations, and generated over 5.2 Million Dollars in Revenue while reducing the operating costs by 35%. * Replicated the Business Model into a series of new ventures that are currently being launched by a series of investors and business partners. * Activated the Sports Marketing Division's own properties including TheGolfTour.Club - InternationalFootball7.Com - Sports Legends Speaking Engagements - International Sports Show. * Generated an extraordinary Marketing Product defined as IMP (Inverted Marketing Platforms), capable of generating strong marketing tools for specific vendors within different industries while providing a secure pool of clients with unique personalized services. The platforms also become a very strong advertising tool for external brands or sponsors, capable of reaching vendors and end-users directly. * Redesigned the Agency Operations by creating a multi-division operation in several areas of marketing and partnerships with specialized agencies in each division. In 2021 the model adopted a 360 Degree approach, executed by the same partners and network members, but following a new approach that contemplates the concept of paths or journeys.

  • Inbima
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • International Operations Director
      • May 2013 - Aug 2015

      • Directed the International Operations Office of INBIMA, a multi-million dollar In-Store Marketing Manufacturer and Design company with operations in the Americas. Designed the new marketing strategy for all international corporate accounts and implemented direct communication systems and project management platforms that led to a 31% increase in sales for the company within the first year of operations. • Engineered the new sales team capable of reaching out accounts in the United States, Dominican Republic, Costa Rica, Panama, Mexico and Guatemala. Strategically selected the most relevant tradeshows in the industry as a strong combustive to our sales and operations. • Supervised operations for the top accounts, including the development of the Retail Strategy for an rising fashion brand that resulted in the opening of 6 stores within an 8 month period, replacing their traditional distribution system for direct sales to their end-users. Simultaneously designed and executed the store licensing program that led to a multi-million/multi-store deal with an international investment group. • Developed a direct relationship with the largest Mall Management companies in the US including Taubman, SIMON MALLS and GGP. • Redesigned the internal communications system between the creative department (Graphic Designers and Industrial Designers) and the trade marketing consultants to develop ideal solutions for major accounts. Among the clients we may highlight Coca-Cola Puerto Rico, PepsiCo USA, Toshiba, BlackBerry, Samsung, BP, Procter & Gamble, BIMBO among others. • Created a new on-line and social media concept that is capable of integrating ON-LINE and ON-SITE experiences for the end-user at the Points of Purchase. • Designed and executed the In-Store Marketing consulting department that resulted in the main factor to become an official consultant for some one of most important Hispanic Marketing Networks.

  • The Real Marketing Group
    • United States
    • Marketing Director
      • Jan 2003 - Apr 2013

      • Co-founded the agency in 2003 and started to deliver services to larger Marketing Agencies and Marketing Departments of larger corporations. From 2008 until 2013 the agency positioned itself as a major provider of marketing strategies and creative concepts for brands in South Florida and Latin America. • Designed and co-produced award-winning experiential marketing campaigns like the URBAN BEACH MUSIC FESTIVAL in Playa del Carmen Mexico and the 100-Year Anniversary Campaign for NIVEA with Marc Anthony in Latin America. • Led and collaborated with the Integrated Marketing projects for brands such as NIVEA, PEPSI, CORONA, JOSE CUERVO, WTA, NISSAN, BACARDI, BP, TOSHIBA, BIMBO, and DIAGEO among others. • Developed more than 20 marketing platforms capable of generating media content and providing clients exposure and direct leads in different industries. Platforms led to over 18 million USD in sales over a 5-year period. • Created TRMG Sports, the division co-managed several athletes as well as executed several sports marketing events like the Agassi Farewell Tour in Costa Rica, Beach Games in the Dominican Republic, and some International Friendly Soccer matches with top South American teams. • Developed CRM programs that allowed our clients to communicate and operate effectively.

  • Ez4u Services Corp
    • Founder & Project Development Director
      • Jun 1998 - May 2003

      * Founder and general manager of the company during the first 4 years of operations before it merged with an international investment group. * In charge of building local business strategies that defined a strong presence in the South Florida Market between 2004 & 2008. * Redesigning the marketing and operations model until the development and later on expansion through a licensing system, which was tested between 2010 and 2013. * Launched and executed the initial phase of the business model. On 2007 the company was partially acquired by a foreign investment group.

Education

  • Florida International University - College of Business Administration
    Bachelor of Business Administration (BBA), Marketing & International Business
    1997 - 2002
  • Florida International University - College of Business
    Bachelor of Business Administration (BBA), Marketing
    1998 - 2002

Community

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