Aghiles Bouadna

E-Commerce Manager & OCS Manager (Office Coffee System) at Boncafé Middle East LLC
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Contact Information
Location
Dubai, United Arab Emirates, AE
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Professional working proficiency
  • Arabe Native or bilingual proficiency

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Experience

    • United Arab Emirates
    • Food and Beverage Services
    • 1 - 100 Employee
    • E-Commerce Manager & OCS Manager (Office Coffee System)
      • Oct 2021 - Present

      - Manage Key Account E-commerce platforms (Noon, Amazon, Talabat …)- Key Account Manager of Office Coffee System Channel.- Elaborate efficient Sales & Marketing plan and strategy with distributors MENA Region - Build and manage execution of online sales strategy to support sales and gross margin targets.- Maintain and improve Market Shares with existing customers by cooperating and developing partnerships.- Define promo activities ensuring healthy revenues (Social Media Advertising)- Monitor and analyze consumer data on e-commerce platform and performance against traffic and ad campaign spend goals- Grow existing customers and unlock new ones as well as build online channel in other MENA countries.- Elaborate efficient marketing plan and strategy with distributors MENA Region- Implement and utilize analytics to track sales trends and identify opportunities for growth of e-commerce platform.- Build Marketing Calendar & schedule advertisement / Marketing campaigns (emailing, Banners, Social media posts ...) - Analyze customer behavior and trends to launch new products that fit with customer needs.- Work with distributors on marketing campaigns to achieve sales business objectives. Show less

    • E-Commerce Key Account Executive
      • Oct 2020 - Dec 2021

      - Manage Key Account E-commerce platforms.- Manage sales strategy and perfect execution (forecast, orders, stock on hand etc) to meet financial targets- Define online business plans - Define promo activities ensuring healthy revenues- Define efficient marketing strategy- Grow existing customers and unlock new ones- Ensure the brand presence is consistent with overall brand standards and strategy.- Define and launch new products that fit with customers needs

    • Spain
    • Software Development
    • Area Manager - Middle East, Africa & Turkey
      • Aug 2020 - Nov 2020

      Sales: - Analyze the market in order to develop turnover in these areas. - Prospection for new market opportunities (Wholesale, Retail and E-commerce) - Prospection for new distributors (Africa & Turkey) - Study and implement the actions necessary to adjust the commercial policy - Develop operational marketing tools and high-performance programs. - Follow the launches and more the commercial evolution of products in these markets Marketing: - Create and implement the marketing strategy for each country/area. - Coordinate the marketing and operational teams at the head office to adapt and create an accurate positioning of the brand. Show less

    • France
    • Events Services
    • 1 - 100 Employee
    • Senior Sales Representative & Project Manager South East Asia - Europe
      • Dec 2017 - May 2020

      Sales: - Create/develop relationships with clients and prospects in ASEAN and Europe area. - Sell booth space and services for our trade shows. - Maintain relationships with clients & provide support before, during and after the show. - Find and develop business opportunities to turn them into sales opportunities for the company Marketing: - Maintain the CRM system up to date - Prepare the emailing campaign for exhibitors - Prepare the content for digital brochure. Project management: - Project Manager of “DeveloPPP Project” which aims to assist Indonesian companies that I have choose to become more sustainable. Show less

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Area Manager
      • Aug 2016 - Nov 2017

      Sales: - Manage a portfolio of supermarkets in the region of Nice (85 Supermarkets) - Increase the distribution of Unilever products and negotiate the sale of new products (innovations) at assigned point of sales. --> Results: Innovations products sales raised from 30 % to 82 %. - Increase market share and sales of 24 Unilever brands. --> Results: top seller sales: from 89 % to 99 %. Marketing: - Apply Unilever trade policy by negotiating and managing the 3P at assigned point of sales. --> Results : increase by 20% of the visibility of our products in 10 key supermarkets. - Give feedback and recommendations to head office through daily & weekly reports. Show less

    • France
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Area Manager
      • Jan 2016 - Jun 2016

      Sales: - Sell Blini Products to supermarkets - Implement the commercial policy in 106 point of sales. - Increase market share and turnover in assigned geographical area --> Results: Best seller sales increase from 60% to 76% Marketing: - Negotiate promotional activities in point of sales --> Results: 12 Promotional events sold (initial objective of 10) Sales: - Sell Blini Products to supermarkets - Implement the commercial policy in 106 point of sales. - Increase market share and turnover in assigned geographical area --> Results: Best seller sales increase from 60% to 76% Marketing: - Negotiate promotional activities in point of sales --> Results: 12 Promotional events sold (initial objective of 10)

    • Sales Manager
      • Mar 2015 - Jun 2015

      Sales: - Identify companies to partner with & negotiate commercial advantages with them - Welcomed guests, manage check-out and booking process (internet and phone calls) Marketing: - Increase visibility of websites and create a booking software with Excel. - Create a guide for customers with useful information for their stay. - Welcomed guests, managed check-out and booking process (internet and phone calls) Sales: - Identify companies to partner with & negotiate commercial advantages with them - Welcomed guests, manage check-out and booking process (internet and phone calls) Marketing: - Increase visibility of websites and create a booking software with Excel. - Create a guide for customers with useful information for their stay. - Welcomed guests, managed check-out and booking process (internet and phone calls)

    • France
    • Banking
    • 1 - 100 Employee
    • Customers Service
      • Jan 2012 - Feb 2012

      - Processed banking transactions - Responded to customer requests - Updated client database - Conducted cold calling to sell financial services - Processed banking transactions - Responded to customer requests - Updated client database - Conducted cold calling to sell financial services

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Sales and Marketing Manager
      • Jul 2011 - Aug 2011

      - Customers service - Car sales - Bank loans simulation - Creation of pro-forma invoices - Successfully sold 8 cars - Customers service - Car sales - Bank loans simulation - Creation of pro-forma invoices - Successfully sold 8 cars

Education

  • Montpellier Business School
    Master 2 (M2) Degree, International Business
    2014 - 2017
  • Barry University
    International Business - Miami, Florida, International Business - Negociations & Sales
    2015 - 2016
  • The University Of The West Of Scotland
    Bachelor's degree, Business
    2013 - 2014
  • IUT d'Aix-Marseille
    Bachelor (BA), Business Management, International Business / retail / Marketing and Communication / Supply Chain
    2011 - 2013
  • Prepa HEC, Lycée Saint-Charles - Marseille
    Undergraduate program to prepare for nationwide admission exam to Graduate Business Schools
    2010 - 2011

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